Marketing Tips for B2B Startups

7 Practical Tips for Marketing a B2B Startup in 2017

Marketing is very crucial and one of the most challenging task for a B2B startup. There are specific challenges for B2B startups unlike those of B2C companies.

The allure of B2B startup launching is easy to understand. However, marketing step for the startup is indeed a challenge in the present competitive commercial economy which is why b2b marketing services are helping startups to provide them insight of the current market.

While handling the B2B startup you might see notoriously not as much of traffic and inbound leads. So, here I am presenting you the breakdown of marketing tips and tactics. Let’s get started.

Identify your Target Customers

Identify your Target Customers

The success in market strategies heavily relies on the ability to identify your right customers, their desires and how to communicate with them. So, in a nutshell, we can say that how, when and why are important. You’ve to link with your market on those platforms they use, with good timing and always try to add values via educational content.

In order to identify your target audience, you have to first make an ideal customer profile. This profile must have age, gender, income level, and location. Then, go for a marketing research which includes surveys, interviews and focus groups. This research will provide you sufficient data to assemble your initial customer profile.

Our SEO services can help your website to maximise your number of customer.

Set up a Blog

Set up a Blog

For efficient communication with the right crowd, you need to establish a blog. A blog is easy to set up. It is just a simple as to download the right software setup and go along with it. WordPress is an ideal platform for blogging. It is very easy to start blogging with WordPress. Just make sure to use a responsive theme, couple of plugins and tools. And you’re good to go after that.

Make the Website right and Visible

Make the Website SEO-Friendly

Now, here creating an SEO powered website can be considered as a decent start. Your website should be optimized for what your prospects might search you for. I recommend keeping your site minimal and clean. Make it cleverly simplified, yet provide every information as possible. In order to achieve that you should go for less text and more graphics.

Now, website construction is done, now you should promote your website. To promote your website you should opt for a weekly blog post at least. For this, you should hire a team of your domain expert and either a bunch of in-house writers or freelance writers. This team can produce sufficient content for an effective website and blog. After the creation of content, you should know how to promote it. You can promote and reconfigure them in loads of social media platforms as well. “Once you got the foundation in place, it is time to promote it”.

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Form a Partnership

B2B Partnership

This can be a huge decision for your startup business. You just have to make sure that you collaborated with an established company. It is advised, before agreeing, attend a startup technology conference. Attending technology conferences lead you to many potential customers. You can also increase your network by being a guest speaker at such conferences. This can give a huge quantum leap to your B2B startup.

Start Investing in Social Media and Videos

Social Media and Videos

Investment on informational short videos can empower your website. You can include social impact, use-cases, and product demos. After this promote them organically on Facebook, Twitter, LinkedIn, and YouTube. If you want you can also feature the videos in your blog, you can link it either in the email signature or use it in mailing campaigns.

Try your best to create on small explanatory video every week or in 10 days at least. This can be even more effective than the webinars itself. Try to limit the video to 90 seconds. It is to be believed that these videos can be created with an average of $500 investment.

In order to get more traffic, you can also opt for paid exposure.

#LinkedIn Campaigns- You can promote content via targeted advertisement campaigns.

#Google Ads- You can identify popular keywords by Google Trends and design campaigns.

The results will be effective and sweet if you integrate Google Ads and LinkedIn ads with their promotion of videos, blogs and social media posting.

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Setting up Email Marketing Campaigns

Setting up Email Marketing Campaign

Try and ask for a golden nugget for an effective B2B digital marketing strategy, at least 91% of them will recommend you for email campaigns. Via machine learning and by employing Artificial Intelligence (AI) you should try to identify your prospects buyers. Never implement account-based mailing campaigns without contextual messaging. I personally recommend not to mass mail in order to avoid the spammy behavior. Take a sustainable approach.

A combination of persona and intent-driven campaigns is an ideal emailing marketing. It is advised to send well-designed messages instead of full-on text content to the customers. It is better to spread tailored messages that have potential to develop results rather than sending boring text content with nothing new end knowledge.

This behavior and intent driven campaign will certainly increase your performance in email campaigning.

Now, just an FYI (For your Information), in order to achieve success via above-mentioned methods, you must know a lot of things about your customer. You should know about his buying behavior, interest, and priorities. You can use data mining in order to get all these significant details about your customer.

This brings us to our next point which is,

Engage with your Business Influencers and Community

Engage with your Business Influencers

Every domain of the Industry have some movers which are experts in terms of creating thought leadership and educational content. Now, the buyer likes to read from Venturebeat or Martech Site and also corporate blogs of brands like Marketo, Salesforce etc.

Most of this influencer share useful content on regular basis. This content can be of many types such as tips, tricks, blogs and articles. All you have to do is identify the perspective web site which covers audience similar to yours. Then share articles and another type of content in order to secure publishing spot for mentioning your products, backlinks to your blogs and websites. The only key here is that how efficiently you choose the influencer. The efficiency depends on how often your target audience engages with such platform.

Tips and Key Learning for Magnate (aka Entrepreneurs)

1. You can globalise your B2B start-up from Day-One via Digital Marketing.
2. Always Leverage Social Media data and platform. Also embracing Educational content is very beneficial.
3. Engaging in contextual messaging is immensely helpful. Try avoiding spammy push type broadcast messages.
4. Some of the feel-good factors are High Traffic of Shares, Views, Downloads, & Likes. These are measurable to get sales lead, repeated business or revenue and profitability.
5. Consistency is the key to success. Having fun is no harm in a B2B startup, but remember the first line as well.

So, these are the Tips that can excel your B2B startup business. What do you think about these points? Do share the feedback via comments. I would love to know if you’ve got some other new ideas. Be open and comment, I just love them. Till then have a good one!

Guide to WordPress Security Audit

The Definitive Guide to WordPress Security Audit

Working with WordPress is the most common exercise of an online marketer. This has bolstered the WordPress development services significantly.

For a WordPress website, security is a major concern. People often put their website’s security in jeopardy by these activities like weak passwords, use a public wifi without a VPN, low-security hosting, and so on.

Hackers take advantage of this weakness. They rely on common tools and scripts to penetrate the security level of a WordPress website. Because these scripts help them to find a loophole in your website.

Here I present you some golden rules, which will act as a guide to WordPress security audit. So, let’s have a look.

WordPress Security Guide for DIY Users

WordPress Security Guide for DIY Users

Before going any further, allow me to present a DIY list or rather I should say checklist to make sure that we all are on the same page.

  • Change the default username.
  • Disable the File Editing.
  • Limit the Login Attempts.
  • Change the WordPress Database Prefix.
  • Strong Password for WP-Admin and Login.
  • Disable the Directory Indexing and Browsing.
  • Add a couple of Security Questions to WordPress Login.

Now, I guess you understand that’s why I include a DIY in this Security Audit. These all are necessary and you are the only person who can do it. So, let’s get started,

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Change the Default Username

Change default username in WordPress

During the initial phase, WordPress initial username credential was ‘admin’ by default and at that time there was nothing you could do about that. A lot of things has changed since then. During those time, it was very easy to brute force on any WordPress website as the login credential was known which makes it easy for a hacker to anticipate the password.

However, now WordPress always asks to change the username if you’re a first-time installer. If not, you can change it. Although there is no direct option to change WordPress default username.

  • Create a new username and delete the old one.
  • Use phpMyAdmin to update the username.
  • Use the Username changer plugin.

In conclusion, do not take username ‘admin’ as in for the role, its just the name we are changing, not the administrator role.

Disable the File Editing

Disable the File Editing in WordPress

Now, WordPress is featured with an inbuilt code editor. With this code editor, you can edit your themes and plugins files accordingly from the WordPress Admin area. Imagine if it falls in the wrong hand, I’ve got just one word for that, “CHAOS”. So, I recommend to disable it.

Just add this code in your wp-config.php file and you’re good to move forward.

// Disallow file edit
define( ‘DISALLOW_FILE_EDIT’, true );

Limit the Login Attempts

WordPress Limited Login Attempts

A WordPress user can attempt infinite times by default. Consequently, it is a facility and a vulnerability. Hence a hacker can endlessly attempt to try to guess your password. Brute force is imminent in this case. In order to change the login attempt, you must install a plugin.

I personally recommend some,

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Change the WordPress Database Prefix

Change the WordPress Database Prefix

Now, many of you know that the WordPress uses “wp_” as a prefix for all tables in your WordPress Database. So, this makes easy for a hacker to anticipate your table name and inject SQL queries which will ultimately lead to hacking your website.

However, I will tell you how to block those SQL injections as well later. Still, I recommend you to change the prefix for your WordPress database prefix. You can go through this LINK to check a step by step guide for changing your WP Database Prefix.

Strong Password for WP-Admin and Login

Strong Password for WP-Admin and Login

Do you know that any hacker can easily request your Login page and wp-admin page without any restriction at all? Now imagine, a hacker inside your WordPress folder applying all his hacking tricks or running DDoS attacks.

So, secure these pages and folders with a strong password in order to keep your server side protected. You can go through this LINK to learn step by step guide to add a password for WP-Admin and Login page.

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Disable the Directory Indexing and Browsing

Disable the Directory Indexing and Browsing

Directory browsing and Indexing can be very resourceful, not for you but for the hackers (CONFUSED?) Let me elaborate.

With Directory browsing and indexing, a hacker can look into your database for any possible vulnerabilities in any WordPress file. Furthermore, this helps them to take advantage of these files to gain access.

Directory browsing can help other in other types of website espionages like your competitor can look into your database to see your files, directory structures, copy images and other important information. So, I recommend turning off directory browsing and indexing is a must to be on the safer ground.

Add Security Questions to WordPress Login

Add Security Questions to WordPress Login

Now, how about adding some security questions to make your website more secure? This is very efficient when we talk about securing a WordPress website from an unauthorized access.

For adding security questions, you can install WordPress plugin, such as WP Security Questions. As a result, this will add an extra ingredient to your WordPress security.

Also read – Top QA Practices For Web Applications To Deliver Software Fast!!

Hosting Level and Server Level Security of WordPress Website

Hosting Level and Server Level Security of WordPress

When I say securing WordPress website, that means to start from ground zero. So, the first thing that you will put into consideration is your website hosting services. If your hosting company is not serious enough then trust me you’re doomed.

But don’t worry, I will give you some pointers which will help you to narrow down your problem. Look for these features when selecting your hosting services. If you have a web hosting company, don’t worry it is never too late for good things.

  • Your hosting service must have a server-level firewall.
  • Must run the stable and secure version of your web server.
  • Always keep it in mind, never access your server from an unsecured network.
  • Use an SFTP via a prestigious program.
  • Always make sure that the MySQL installation was secure.
  • Make Backup a part of your habit.
  • Make sure that your database table prefix is not wp_.
  • Always use complex and unpredictable passwords (Obviously!!!)

Finally, after cross checking these points you’ll have to configure some server rules. So, let’s see what modification can be done, in order to make these security changes worth.

Before going any further I want to clear, this step requires heavy coding. So, if you’re not comfortable with the coding, you’re not obliged to do this step. Hence, you can let your developer do that for you.

Some of you have access to the main server configuration file, while some of you don’t. So, let’s start doing it by editing .htaccess file.

This code will block the SQL injection hacking, Use it in your .htaccess file,

## SQL Injection Block ##

RewriteBase /
RewriteCond %{REQUEST_METHOD} ^(HEAD|TRACE|DELETE|TRACK) [NC]
RewriteRule ^(.*)$ – [F,L]
RewriteCond %{QUERY_STRING} \.\.\/ [NC,OR]
RewriteCond %{QUERY_STRING} boot\.ini [NC,OR]
RewriteCond %{QUERY_STRING} tag\= [NC,OR]
RewriteCond %{QUERY_STRING} ftp\: [NC,OR]
RewriteCond %{QUERY_STRING} http\: [NC,OR]
RewriteCond %{QUERY_STRING} https\: [NC,OR]
RewriteCond %{QUERY_STRING} (\|%3E) [NC,OR]
RewriteCond %{QUERY_STRING} mosConfig_[a-zA-Z_]{1,21}(=|%3D) [NC,OR]
RewriteCond %{QUERY_STRING} base64_encode.*\(.*\) [NC,OR]
RewriteCond %{QUERY_STRING} ^.*(\[|\]|\(|\)||ê|”|;|\?|\*|=$).* [NC,OR]
RewriteCond %{QUERY_STRING} ^.*(“|’|<|>|\|{||).* [NC,OR]
RewriteCond %{QUERY_STRING} ^.*(%24&x).* [NC,OR]
RewriteCond %{QUERY_STRING} ^.*(%0|%A|%B|%C|%D|%E|%F|127\.0).* [NC,OR]
RewriteCond %{QUERY_STRING} ^.*(globals|encode|localhost|loopback).* [NC,OR]
RewriteCond %{QUERY_STRING} ^.*(request|select|insert|union|declare).* [NC]
RewriteCond %{HTTP_COOKIE} !^.*wordpress_logged_in_.*$
RewriteRule ^(.*)$ – [F,L]

In addition, I would like to tell you that there are some plugins which can limit the login attempts of any user from a particular IP address. This will neutralize any kind of brute force attack on your website.

You can also block manually a particular IP address if someone is bothering you, just edit the IP address after “deny from” as one IP per line,

## Malicious IP Blocking ##
order allow,deny
deny from 1.1.1.1
deny from 2.2.2.2
allow from all

So, these are the server level enhancement which you can do, in order to secure your WordPress website.

Now, it’s time for WordPress itself!!!

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Your WordPress Security Ammunition

WordPress Security Ammunition

In your WordPress installation, I recommend some of the security plugins which will make sure that your WordPress website is not vulnerable. Moreover, some of them are free some are paid. So, let’s have a look,

Better WP Security: It is a free WordPress security plugin. Although it can overlap with other plugins, So I reckon little caution while using this plugin.

Akismet: It is a paid plugin. Akismet is an advanced hosted anti-spam service which can be used to filter spammy crap.

Sucuri Security: I will not say that it is not a good service. However, if you’re using Akismet and Better WP Security, I wouldn’t recommend you to use Sucuri. But you should useSucuri if you’re not using the other plugins. It can be the ultimate salvation for your WordPress security.

Your Personal WordPress Security

Your Personal WordPress Security

Hacker always thrives on one mistake of a website, i.e., human error. The psyche of a human always betrays him. A hacker can easily anticipate many things such as passwords, small human mistakes that can make you pay too much.

So, just keep these points in mind and nothing will go wrong.

  • Never access a Wifi hotspot without a secure VPN.
  • Get a good firewall.
  • Get a good and paid antivirus.
  • Always keep your hard disks physically secure.
  • Use good and unpredictable passwords. (I suggest you use password generator plugins for more secure passwords.)
  • Always use two-factor authentication in order to avoid any type of blunder.
  • Keep your WordPress updates.
  • Your plugins should be always up to date. If any plugin is two years old and still got no updates, then uninstall it.
  • Always monitor your server login files.
  • Change your passwords periodically.

Make them your habit and always follows these steps once in a month to continuously keep a check on your WordPress website.

Tell me what do you think about these points. If you have any new point of view I would love to here about it.

Why Having a Responsive Website Is Not Enough for Startup Business Success

Why Having a Responsive Website Is Not Enough for Startup Business Success?

So you have resized your browser and found responsive website pages adjusting according to the size?

You are happy because you believe that your website is now ready for mobile devices and you think you have achieved all your website design goals.

Let us be more frank before discussing further. You are actually losing users and even sales if your goals are all about responsive web design. However, you can do it well.

Since the 2000s, developers and designers have been offering responsive web solutions to simplify the problem. Likewise, people now perceive responsive website is the one-shot solution to all their issues.

Above any other goal, it is universal fact that mobile web should be fast and smoother. Today, delivering the smoother, fast and reliable user experience to all the mobile users has been a big challenge for marketers, especially when it comes to implementing a technique of responsive web.

In simple words, responsive website design is good, but it cannot be a silver bullet. If you rely only on responsive web design for mobile, even a performance issue can hinder the conversion. Today, over 11% of websites in the world are responsive. So, let’s talk about it!

If you have really an amazing dynamic website which has all the relevant content but still not enough to get business, it’s time to make changes to your digital marketing strategy.

These days, everyone is looking forward to making their website mobile-friendly so it appears well. But it is not enough to take your digital strategy to another level. According to a research, customers spend around 89% of their media time on mobile apps worldwide, for using most popular apps for news, email and social network.

90% of App Usage vs. Browsers in Mobile Devices

App Usage vs. Browsers in Mobile Devices

According to the reports, users spent up to 82% of media time to access services on smartphones in 2012. According to a recent data from Flurry analytics of Yahoo, users spend over 90% of the time in apps.

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We live in an App World and the whole Web Resides here. So, if you still rely on the responsive website, you are losing up to 90% of target users on the web for just 10% of user time.

Here are the Main Reasons why Responsive Website is not Worth It

The Quick Fix

Initially, responsive web design was considered as a “First Aid” solution, a quick fix for website owners who were trying to attract more new users. This approach just focuses on turning a traditional old-fashioned website into a mobile friendly one. But as smartphones become too common, it becomes more important to provide a complete mobile platform.

Unable to Deal with Content Problems

Unable to Deal with Content Problems

 

In responsive web design, content is one of the major issues. These days, content is just rearranged as per the screen size of mobile devices. So, it is important to make a complete mobile web strategy, instead of just focusing on mobile-based perspective.

Lack of Back End Support

As of now, responsive design has no back end support. It is the worst part of it. There are chances that you will have to restructure the design to deliver content in a wide range of devices in the near future.

Performance Issues

Performance Issues

When a site is loaded on your mobile device, it may also cause lagging issues. Due to less processing strength and slower connection, mobile devices can hardly load websites when compared to desktops. So, it is important to use cascading style sheet (CSS) for an app to run on every device.

No Native Features

No Native Features

Sometimes, responsive website design does not get most of the native features available on mobile devices. Using basic features like camera integration and GPS totally change the look and feel for mobile users.

Graphics & Images

Graphics and images also cause issues in responsive design as they have to be resized or scaled from the content. They sometimes take a longer time to appear and they are not suitable for mobile devices. This way, additional images are created to improve page load times, ideal UI, and adjust for the device detected.

Responsive Delivery vs. Responsive website Design

Responsive Delivery vs Responsive web Design

With the help of responsive delivery, the server can also detect the device and adjust the content for the device without delivering any extra data.

Menus

Instead of acclimatizing the menu with responsive design, responsive delivery creates a different mobile menu. New menus add external elements and leave unwanted pages and open maps with Google Maps and other map applications.

Text/Copy

The same text is displayed in responsive web design no matter a visitor comes from a desktop or mobile. On the other hand, responsive delivery customizes the text as per the needs of visitors and features like click-to-call.

Tooltips

The desktop versions have mouse over elements that are obviously useless for mobile users. On the other hand, one can replace these events with new image sets or components which can go well with mobile, in the case of responsive delivery.

The Solutions

Replace CSS with JavaScript

Replace CSS with JavaScript

Since browsers will parse and load all the styles and selectors for all devices, it is not wise to rely on CSS media queries always. A mobile device will parse and download the CSS to work on larger screens. CSS would waste the valuable milliseconds of the users relying on mobile data as it blocks rendering.

On the native devices, the matchMedia query won’t change. For instance, iPhone is not able to convert the page as per the size of iPad. So, it becomes important to load CSS. However, a feature detection tool like Modernizr is also used to make quick and sensible steps to improve the user interface and functionality which relies not just on dimension.

Mobile App Development

Mobile App Development

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To address the needs of your customers, there are several invaluable tools available thanks to the advancement of technology. Since 90% of traffic comes from mobile apps, it’s time to go mobile completely with mobile app development.

The custom mobile application development can help you stand out of competition, save time to market and interact with more customers the right way. The mobile app showcases a lot of things about your business. So, you should develop a smooth and quick application for the business to reach the target audience.

Other Techniques

Well, there are some other techniques to get the most of the responsive design without having to affect its performance. Responsive web design has never been made to improve performance. So, it doesn’t make sense to blame the technique as a whole. On the flip side, assuming it to fix all the issues, as most people do, is also not good.

Responsive web design is important as we have to face several screen sizes from desktops to mobile. But considering screen size only is overlooking other aspects of increasing visibility. The line between mobile and desktop has been blurred, but there are still various possibilities as per the type of devices.

Some of the reviewers may call it just ‘responsive web design’ with modern outlook while some call it a ‘responsible responsive website design’. Without going further, be sure to understand and know the problem.

Though there is no single solution for all kinds of websites, here are few of the major tricks to maximize performance and improve responsive solutions –

  • Prefer a mobile-friendly approach if you are starting from scratch.
  • Each page must have the same URL for all the devices with same content. But it is not necessary to deliver it with same the structure.
  • Improve and measure performance with certain optimization tools.
  • Test responsiveness on real devices to see what if when applying”display: none” and when resources will load, rather than just resizing the desktop browser.
  • Use the only JavaScript to deliver responsive images until you find something better from browser vendors.
  • For the current device, only JavaScript must load with the conditional load, followed by “onload” event.
  • Use sensible responsive web solution with the following techniques –
    • Responsiveness as per the group
    • Conditional loading
    • Server-side layer
  • Showcase above-the-fold content before others, or align initial view of pages for your target mobile devices.

The Future of Mobile Strategy

Responsive delivery is likely to become a potential solution for some of the issues in responsive design. But it cannot fix all the issues. However, it can definitely mitigate the performance issues. However, you can still find much in native features and back end support. You can rest assured that mobile technology will evolve and become the leading web strategy for many.

Verdict

We are not saying that you must go completely mobile with an “m.” subdomain and we are not against responsive web design. In fact, it is better to assign only one URL in all devices is better with the emergence of social sharing. However, it doesn’t mean you have to deliver the same thing on a single URL or that same resources must be downloaded on all devices. Having just a responsive website for your business has become the things of the past. Today, you need to perform responsive delivery of content.

How Wearable Technology is Transforming the App Development Industry in 2017

How Wearable Technology is Transforming the App Development Industry in 2017

App development industry is rapidly evolving with every passing day. Every year, we get to know the new trends in the app development. So, with the arrival of New Year – 2017, the wearable technology seems to affect the app development industry to some extent. Therefore, how exactly wearable technology is transforming this industry in this year?

Here, we will disclose these factors and make you know how this new transformation will bring revolution in app development industry.

First, let we present you some common instances of the integration of app development in wearable technology in our daily life. So, taking an example of smartwatches that are quite popular among masses these days. You are getting already late in one morning and rush to a food corner for having some meal. At that time, you want to avoid picking up cash, credit cards or wallet and then, you can pay the bills instantly using your smartwatch by simply pressing a button. So, it makes the process quite hassle-free and safe for individuals.

Just like it, taking another example of a business person who is in a hurry to attend a meeting, but has no files, no laptop or no notes. Besides, using these instruments, he gets a wearable smart glasses. These glasses quickly show the name of the client, industry, last meeting date, last order, and reviews etc. So, you can make the best use of wearable technology if the manufacturers succeed to integrate it into app development.

Though wearable technology is yet in progressive stage and would require some time to perfectly reap. Still, we expect that in 2017, we can witness more adoption of wearable technology in the enterprises. Now, we discuss how wearable technology can transform the app development industry in 2017.

New Direction Of Wearable Technology Affects App Development Industry

New Direction Of Wearable Technology Affects App Development Industry
Image source – salesforce.com/

When you consider wearable technology for the marketing of your business, it would primarily focus on consumers. However, the current developments in wearable technology are mainly product-oriented with business apps. The makers of wearable products commit to enhance productivity and efficiency of the business world.

Forbes says that the numbers in wearable technology products are quite impressive. A research showed that this technology has the power to enhance productivity by 8.5% as well as 3.5% employee satisfaction.

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Tangible Business Apps

Tangible Business Apps

Practically, the justification is a little difficult on expenses for wearable technology in various sectors. Still, some sectors have contributed a lot for its best usage. Taking an example of the healthcare sector is highly influenced by wearable technology. In this sector, the surgeons may use Google Glasses during operating a patient.

At the same time, it is quite useful in the manufacturing sector where companies may use wearable devices like safety glasses of XOne. These glasses help to scan barcodes of various products and also stream videos off site for technicians. It is helpful for monitoring various objects like head tilt degree for discovering ergonomic issues.

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Wearable Technology May Seize Smartphone Impact

Wearable Technology May Seize Smartphone Impact

To take wearable technology off the enterprise standard, its experts would require showing its better efficiency and expertise to businesses from that of smartphones. In the early stage of this technology, wearable devices had always been associated with smartphones. They had been referred to as an innovative accessory, but not an important efficiency device.

Though wearable devices accompany some certain benefits. They are fully portable and are becoming more elegant. Some believe that this technology would displace smartphones in coming years.

Wearable Technology Fits App Development Industry & Mobile Strategy

Wearable Technology Fits App Development Industry & Mobile StrategyA majority of industries are still tending towards developing smartphone apps for their businesses. Therefore, it looks quite speculated how wearable technology would affect the mobile enterprise strategy for businesses. Well, practically, if app development combines with the wearable technology, it will affect the job of the workers. It would make jobs more convenient of employees. It will bring in some personal as well as business advantages to enterprises.

For example, if you develop an app for integrating to the safety glasses, it will help construction workers in checking plans and viewing schematics. Here, companies may include a feature that would enable workers to enjoy desired music on these devices. As of now, wearable devices might have a long way to become the mainstream. For that, business IT has to prepare for taking risks with multiple apps that would need minimal investment. Typically, the release cycle of an app will be 3 months; therefore, companies has to be ready to give a quick response.

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Issues In Adoption Of Wearable Technology

Wearable technology has a great scope to transform app development industry. But, there are some certain shortcomings that affect the progress of this technology. This technology has some certain issues. Manufacturers should consider those resultant issues if they actually hope for widespread adoption of it at an enterprise level. Let’s discuss these issues right here:

  • The proper fragmentation is a big issue in wearable technology because manufacturers make devices for company-specific, disparate platforms. The absence of uniformity, complexity, and cost of making cross-platform applications for different operating systems restrain app developers from adopting this technology. For unifying all devices and properly encourage app development, wearable technology has to be compatible with iOS, Windows, and Android.
  • Another issue is employees, as well as businesses both, have certain considerations for wearable devices’ security. In an industry perspective, these devices bring another level of complexity for the IT. This complexity may cause issues for data breach from employees’ devices. From employees’ perspective, these devices can act as a full-time surveillance system. This system would monitor every move of the employees for 24 x 7 hours.
  • The last issue is of affordability which is the big concern at the enterprise as well as consumer side for wearable technology. The application development industry cannot adopt this technology until they don’t find these devices economical. At present, the Google Glass which is still in beta testing phase comes at $1500. This price makes Google Glass quite expensive for companies who look forward to equipping it in a huge volume.

Our Forecast About Wearable Technology In App Development Industry

Our Forecast About Wearable Technology

At present, wearable technology has already landed in the business world. The success of app development for wearable technology majorly depends on the consumers how they adopt it. For this, consumers have to feel comfortable in using apps by integrating them into their devices.

As of now, making apps to support wearable devices is perhaps a premature step for many businesses. It is yet uncertain if the wearable devices would stay long here or not. For instance, you replace identification badges of your employees with a wearable app. Now, it would be an unrequired step at this level, as very few consumers are familiar with this tech.

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Conclusion

Overall, we can say that wearable technology has a great scope in app development industry. But it would take some time to properly take the charge. The growth of wearable technology in app development industry depends mainly on the consumers how they respond to it. So, it would be great to see how soon wearable technology transforms the app development industry.

10 Must Have Business Skills That Every Self-Made Millionaire Have

10 Must Have Skills That Every Self-Made Millionaire Have

Becoming a millionaire is a dream of many; however, the journey for the same is not that easy as many thinks. To make your name famous in any business, you should develop some imperative business skills. There are several things that you should have expertized in, like sales, branding & marketing, and growing those skills need your proper attention, time and knowledge. Here are top 10 must have skills that every self-made millionaire has and if you too want to join the race of millionaires, you should not neglect these skills at all.

These skills set the millionaires apart from the crowd. With these skills, the personality of the millionaires looks amazingly crafted and this personality makes them different from an average person. This is what makes a person millionaire at first stage. Though these skills are not natural, but anyone can cultivate them by practicing in a regular run. In the beginning, you may make a few mistakes, but with time, you will surely make yourself an expert in these skills. So, what exactly those skills are that every self-made millionaire must have? Let’s read on right here.

1. Ability to Sale

Ability to Sale

In a business, one either is selling or is being sold. In both ways, one needs to select a particular side. If you choose sales, that is the most profitable and fruitful profession, you will surely be a successful millionaire. Though to achieve your business targets and grow your sales, you should be perfect in selling as it enhances the quality of life of the entrepreneurs dramatically. Here, everything in which you are involved is sold.

2. Good Communication Skills

Good Communication Skills

A good communication is a must skill for a business person. So, to be a millionaire, you should develop the impressive communication skills. Usually, millionaires have to send millions of emails to their clients, vendors, and partners every year. The way they write emails reflects their professionalism. Therefore, it is imperative for every entrepreneur who desires to be a millionaire to develop the attractive communication skills.

The self-made millionaires are known for their specialty in the telephonic as well as personal communication. The more accurately you share your business message with others, the more people would love to work and connect with you. Your communication level determines the success level of the entrepreneurs; hence, millionaires keep it at first place in the contributors of their success.

3. Effective Branding & Marketing

Effective Branding & Marketing

A successful businessman is known by his market reputation as it is the most influential tool for advertisement. Publicising your name with branding and marketing of your company is the foundation of every successful business. Making the world aware of what you are specialised in and making them know what can you do in the clearest way will enable you to be famous in your marketplace.

This way, you will succeed in expanding your company and business in a truly unprecedented way. So, a good and famous brand is a must aspect for a self-made millionaire.

4. Service & Product Innovation

Service & Product Innovation

To be successful, the self-made millionaires put an innovative spin on their service or product that is offered in their company. Without introducing an innovation in your product or service; it becomes almost impossible to differentiate your company from others.

To make your brand the first choice of the customers, you should put effort on bringing an innovation in your product or service. It will help making your services and product unique and better from other available options from your competitors. This is what most of the self-made millionaires have done in the past to make their name successful in their particular niche.

5. Emotionally Smart

Emotionally Smart

If you are strong emotionally, you can definitely get success in the business. So, the self-made millionaires are often seen emotionally smart. So, the people who are good at taking care of themselves, are always good at taking care of millions of other people. Therefore, we can say that knowing human perspective and nature is an integral key to business success. The self-made millionaires are known for their understanding of human nature and their behaviour. They –

  • Know how to motivate.
  • Understand body language and voice tone.
  • Boast of qualities like empathy, tact, diplomacy and almost every emotional intelligence.

These qualities can be developed easily by paying a serious attention to people around.

6. Superior Organizational Skills

Superior Organizational Skills

Without a quality organizational and management skill, no one can run a company for a long. So, we put organizational skills as the biggest aspect for a self-made millionaire. Every famous millionaire must have a well-managed system that organizes the entire workforce of the company. The system should be well-managed, systematic and greatly flexible to adapt the rapidly developing environments of business.

The decision one makes in a company does not make by a single individual, but it comes from your system itself. If your business is well organized and you have a perfect understanding of how to find information in the quickest possible way, then you will surely get successful as a millionaire and will earn a great wealth.

7. Strong Planning & Goal Setting

Strong Planning & Goal Setting

The most practical key to be a millionaire is to make an effective plan for a work and then, work the made plan. It is the real motto for every self-made millionaire across the world. If there is no proper plan for a business, the success will be a matter of dream only. Therefore, setting goals on regular basis should be your priority and hence, we suggest you plan your days, weeks, months and even a year in advance.

Do not overlook the importance of 5 P’s business solution that is proper planning prevents poor performance if you actually want to be a successful business owner. Just remember that fruitful opportunities only knock the door of the people who are well-prepared.

8. Quality Networking

Quality Networking

Making good relations is instrumental in the business world. So, to encourage trustworthy network sources, you should become a reliable source yourself. If you succeed in making people trust you and your skills, you can develop a positive feeling in them for you.

Just remember that networking is an essential aspect for a business man because you cannot succeed in the business world until you have the hands of others with you. You must be good in something, but you won’t be great in everything for sure. When it comes to business, you need people with different skills and if you have good networking power, your known ones will always be a phone call away from you.

9. Finance Management Is A Must

Finance Management Is A Must

To make your control on a large amount of funds or finances in your company, you should give a relevant consideration to all the small funds as well. Just giving importance to large amounts may ultimately lead you to huge losses at the end of a financial year. It is a reason, all the self-made millionaires count each of their income and work closely with their accounts team to work on taxes to be paid. It makes them know what their financial position is and their actual financial standing in hand. So, the only way to get more wealth is to understand the flow of money in your company. For this reason, we include financial management in the major aspects of self-made millionaires.

10. Involve In Charity

Involve In Charity

Every successful self-made millionaire understands the main key to quality living which is giving. It is quite surprising to know that a majority of rich people relentlessly give. So, the real mantra of being wealthy and millionaire is to grow the wealth of people around you. Though when we talk about charity, the millionaires don’t believe in making a blind charity, but they love to participate in the entire program to know where exactly their charity will go and how it will improve the life of others.

These are those skills which you will find in all the self-made millionaires. With perfect use of these skills, one grows his or her wealth and becomes a millionaire. In addition to these skills, there are many other qualities that determine a successful entrepreneur. These qualities include leadership skills and time management skills as well. So, develop all these skills in you and see how quickly you make your name in your business and your income grows.

Conclusion –

Earlier, it was quite difficult to be a millionaire for one; however, now things have become easier for entrepreneurs to turn to be a millionaire. Knowing and perfectly implementing these top 10 skills, any businessman can grow his or her sources that would contribute to growing the income. All these skills mentioned earlier are tested and perceived by seriously following the traits of the successful self-made millionaires across the world. Therefore, following these traits, you can also be a millionaire by growing your income dramatically.

10 The Most Influential Books That Every Entrepreneur Must Read!

10 The Most Influential Books That Every Entrepreneur Must Read

Books are the biggest source of inspiration for one. Whether you are an entrepreneur or a normal person, you can take a lot of help from the books. Some of the books are written with a purpose to entertain readers; however some for educating or inspiring readers. The books that actually affect the mentality and way of thinking of the readers are hard to find and here we have picked the best books that can influence you if you are in your race to be a successful entrepreneur.

There are numerous books available that contain influential information for entrepreneurs across the world. Yet the books we have mentioned here give proven results by changing and enhancing the thinking of the readers. By presenting various inspirations, these books motivate the entrepreneurs to achieve their targets and thus, they gain confidence and motivation for the visions they have seen for their business.

How Books Motivate Entrepreneurs –

It is a reality that you become what you usually read. So, books have a great power to influence our mentality and thought of mind. Thus, when you want to make a greatly successful business in which you make your name successful, you might follow some inspiration books which are the actual source of inspiration. Check out the following mentioned the best recommendations for top 10 most influential books that every entrepreneur must read to get successful.

1) The Effective Executive – Authored By Peter Drucker

The Effective Executive – Authored By Peter Drucker
Image source: http://books.google.com

The Effective Executive is a great book written by Peter Drucker. The content in this book is very motivating for the readers and hence, an entrepreneur can learn several effective things from this book. In this book, Drucker tried to popularize the modern widespread ideas for business management. For instance, it focuses on the fact that managers, as well as the workers or employees of a company, should work mutually to achieve the common goals.

This ultimately encouraging book – the Effective Executive elaborates the qualities of decision making and time management that best encourage a business executive to be valuable and productive in a company. The best example of an entrepreneur who recommends others to read this book is Jeff Bezos who is a prominent investor of Business Insider and owner of Bezos Expeditions.

2) Think & Grow Rich – Written By Napoleon Hill –

Think & Grow Rich – Written By Napoleon Hill
Image Source: https://en.wikipedia.org/

Think & Grow Rich is one of the most inspiring business books that has changed the life of the famous entrepreneur Daymond John who is the co-founder of FUBU – “a clothing business and a prominent investor in the famous pitch show – Shark Tank on ABC”. Written by Napoleon Hill, this book has an incredible potential to bring a huge change in life, as said by Daymond John. He says that the key takeaway of this book that he found was the quality of goal-setting. He believes that goal setting is an aspect without which you cannot achieve what you dream for. Until you have a particular goal, how you can get success in it.

3) Business Adventures – Authored By John Brooks

Business Adventures – Authored By John Brooks
Image source: http://books.google.com

Business Adventures bring in a great collection of inspiring stories of the famous New Yorkers. Written by John Brooks, this book is known for inspiring one of the most successful entrepreneurs – Bill Gates. After reading this book, he listed this book in his all-time preferred business books. In 1991, Warren Buffett was the person who first recommended Business Adventures to Bill Gates.
As per Gates, the Business Adventures book puts light on the weaknesses and strengths of the business leaders in unfavorable circumstances. The book is some particulars of different businesses.

4) Benjamin Franklin – Written By Walter Isaacson

Benjamin Franklin – Written By Walter Isaacson
Image source: http://books.google.com

Benjamin Franklin is a great book that is a true source of inspiration for entrepreneurs. The famous billionaire and current CEO of SpaceX and Tesla – Elon Musk is the living example of the inspired persons from this book. This book is now the all-time favourite book of Elon Musk.

Explaining the effectiveness of reading Benjamin Franklin book by Walter Isaacson, Elon says that the book explains how Franklin was a successful entrepreneur. How he stepped into the business sector and started from zero and became a wealthy and successful entrepreneur. In his childhood, he was a runaway child, but as he aged, he started learning several things and grown as a leading businessman.

Elon Musk read many other books too, but Benjamin Franklin is his the most favourite business book of all times.

5) The Innovator’s Dilemma – Written By Clayton Christensen

The Innovator’s Dilemma – Written By Clayton Christensen
Image source: http://books.google.com

The Innovator’s Dilemma is one of the most encouraging business books of all time. It is the best pick of many profound VCs, founders, and entrepreneurs. Bezos has listed this book in his favourite executive reads.

In addition, this ultimate book has also inspired Steve Blank who is an ex-serial entrepreneur and turned to be a teacher at many schools and U.C. Berkeley. According to Steve, this book narrates the reasons why most of the big sized companies look and act to be the dinosaurs. Written by Clayton Christensen, this book ultimately diagnoses the reasons and gives relevant solutions to deal with them. This book is such a wonderful example for entrepreneurs as it gives them an idea on how to battle with other competitors in the market and make their monopoly.

As per Chris Dixon – the famous investor at Andreessen Horowitz and an ex-CEO and co-founder of Hunch states that the book – the Innovator’s Dilemma made the term disruptive technology famous; however it contains much more facts than this one. It gives great insights into the business dynamics to entrepreneurs.

6) As A Man Thinketh – Written By James Allen

As A Man Thinketh – Written By James Allen
Image source: http://quotesgram.com/

Tony Robbins – the famous Executive Coach who has worked with Bill Clinton – the President of America, and a great fund manager – Paul Tudor Jones says that the book As A Man Thinketh written by James Allen is the biggest inspirational source for him. Due to the great impact of this book, he felt encouraged to read this book for many times. He loves this book as he finds it highly encouraging and great for business. Therefore, he loves gifting this book to his near and dear ones because he finds it easy to understand, concise and great. It comprises of the complete concept of learning that one’s thoughts actually, truly shape up every aspect of the life that one feels or experience.

7) The Proverbs Of Solomon

The Proverbs Of Solomon
Image source: http://amazon.com/

The Proverbs of Solomon is one of the most famous and great business books that every entrepreneur should read. It states about various business wins and failures. It talks about various strategic fails that drag the entrepreneurs behind. No doubt, you can find many other similar books on this subject, yet it gives ideas to address those issues. Reading this book, you will realize that most of the big business tragedies and long-term business failures result from your own ignorance to the objectives of these proverbs. The ignorance of strategies or tactics is not big contributors to your business failure, but it is your failure of discernment, discipline, character, morals and wisdom.

Thus, it is the most influential book that narrates Jewish wisdom. For the encouraging content of this book, there has been great sold off for the copies of this book.

8) Psycho – Cybernetics – Written By Maxwell Maltz

Psycho – Cybernetics – Written By Maxwell Maltz
Image source: http://books.google.com

Psycho Cybernetics is a great book written by Maxwell Maltz who has made the view of a self-image popular. The book revolves around a plastic surgeon who wonders on his skill of fixing the ugly noses of his patients. Though when he fixes the ugliness of others, they keep insisting themselves as being ugly. In this book, Maltz has written the self-image notion so brilliantly that makes this book quite interesting to read on. This is actually a classic and amazingly insightful book about the inner vision. So, this book is truly brilliant for the entrepreneurs to read and get motivated.

9) Money And The Prosperous Soul – Written By Stephen DeSilva

Money And The Prosperous Soul – Written By Stephen DeSilva
Image source: http://books.google.com

When you seek a business inspiring book that is recommended by the famous entrepreneurs of the world, Money And The Prosperous Soul comes as the best book of all time. This book narrates how one converts his $1000 plan into his fortune. In this book, the writer talks about witnessing people who spend millions of dollars in their education but ruin their successful empire completely. He says that he has discovered that one can definitely learn most of the basics and needful aspects of business from his education in few years, yet to achieve your targets, merely your knowledge and education cannot do wonders. After passing out from your collection, you have to do more to get the success that is possible with your spiritual and emotional beliefs.

10) Things Hidden Since The Foundation Of The World – Written By Rene Girard

Things Hidden Since The Foundation Of The World – Written By Rene Girard
Image source: http://books.google.com

Rene Girard – the famous French Philosopher has written this inspiring book – Things Hidden Since the Foundation Of The World. The book is so inspiring that the famous billionaire – Peter Thiel has made it his favourite book of all time. Peter read this book at the time when he was in his college at Stanford University. He says that it has affected his life and thoughts deeply. After reading this book, he found the views on two business points quite strong in which one is business rivals are more likely to get obsessed with their competitors at their expenses of their goals and second is the competition intensity that does not say anything about the value.

Conclusion
These are top 10 recommendations for the most inspiring business books that every entrepreneur must read to get successful in the business world.

Top 20 Proven Solutions That Are Sure To Make Your Startup Successful!

Top 20 Proven Solutions That Are Sure To Make Your Startup Successful

As there are millions of new startups emerge these days, it looks quite clear that each startup has to face a stiff competition in the market. To survive in this ever-evolving market, it becomes highly essential for businesses to be abreast with the latest technology and advancements. By taking a proper approach to the PR activities and marketing, one can succeed in maintaining his position among his competitors.

All credit goes to the new technology that has made things easier for the businesses to survive in their fields. Though the competition is definitely high, yet there are great solutions that are there to help startups to grow and build up as a successful entrepreneur. In this article, we present you with top 20 amazing services that are the real boon to the startups as they help to grow them and achieving their targets in a respective segment.

1. HARO – (Help A Reporter Out) –

HARO

When you seek solutions or services that help your startup company to grow, we suggest HARO as the best online service to go with. It encourages the entrepreneurs to provide the online journalists with their practiced view regarding their market or segment. It is a wonderful service for those who want the online journalists to find them from the web as HARO does that for you.

To start taking benefit of HARO, you just have to sign up as the source and it will start sending you 3 emails every day. These emails include some great opportunities according to your expertise and experience. On finding anything worth your attention, you simply need to click on it and follow further simple directions.

There are numerous journalists available and if any one of them likes your opinion, he would allow you to connect and can share the necessary information to him or her. The best advantage of this service is; it lists the company and name in the article which is created by the journalist in your contact. In lucky instances, the article can link back to your own site as well.

Get effective slution to grow website visitors with Stellen Infotech!

2. Meltwater –

Meltwater

According to the PR perspective, the Meltwater is a great service that startups can take advantage of. Though to get the great benefits out of this service, you should concentrate on its media monitoring features. With a power to be updated with the numerous blog, social media discussions, and editorials, Meltwater makes it quite simple for its users to join any relevant conversation with a flow. In addition, this service allows the users to easily pinpoint the editors or journalists related to the industry your company belongs to. Thus, you get a clear idea about who is good to be reached out to grow in the future.

Build-up a unique social identity with social media marketing services with Stellen Infotech!

3. Anewstip –

Anewstip

The great media contacts is another contributing factor in the growth of a startup. Though finding relevant contacts is not a cup of tea for all. But, using Anewstip you can easily find the great contacts of journalists or other media personnel. It makes the job of creating a relevant email list for these contacts such an easy thing for users. Thus, Anewstip is such a brilliant service for growing the startups.

Get an answer to your start-up business queries from our friendly customer support!

4. Cision –

Cision

Cision is a great service that helps boosting the PR campaign in an effective manner. It covers every aspect that one needs for a successful PR campaign. Cision has a huge and impressive database comprising of around 1.6 million online journalists, influencers, and editors that are actually a great thing for a startup. The most notable features of Cision are tracking performance tools, mention tracking tools, and advanced distribution tools for

Cision provides tracking performance tools, mention tracking tools, and advanced distribution tools for press release.
It accompanies all tools to check various PR activities on following platforms and in different forms like social media, briefings of daily news, print media, video and broadcast and online media.

Present your start-up business in front of your target audience with a custom build website!

5. Duct Tape – To Instantly Create Marketing Press Release –

Duct Tape Marketing

To write professional looking and impressive press release for your startup, the use of Duct Tape Marketing service is highly recommended. It covers all the required aspects that contribute to creating an effective press release for a company. It is basically a press-release creating service that accompanies some helpful tools which are used to make eye-catchy press releases, that too instantly.

Stellen Infotech ensures your early success on different PR and social media channels.

6. GrowthHackers –

GrowthHackers

When you look for highly effective services for growing your startup business, GrowthHackers can prove to be an excellent solution for you. It delivers exceptionally advantageous resources to bring growth to a business. Choosing the services of GrowthHackers, you get a chance to be a part of its huge network that comprises of millions of growth professionals and make influential collaboration with them that will surely help you rising. Take great business ideas from them or share your own to them and thus, develop great business resources and connections for your startup.

For the best growth hacking solutions and strategies, contact Stellen Infotech.

7. Stellan Infotech –

Stellen Infotech Ltd

Stellan Infotech is one of the most influential services that help start-ups grow in their respective field. The company provides IT solutions to all types of businesses that help them rising rapidly. As this company works as the service and marketing partner of many leading businesses, entrepreneurs have a great faith in the effectiveness of Stellan Infotech services and solutions.

Contact Stellen Infotech for custom mobile & web app development services!

8. Withoomph –

Withoomph

When you start a company, you need to create a website, banners, and logo that gives a unique identity to your brand. So, Logo designing is one of the most important steps for a startup on which you may have to spend a good amount of money and time. But, when you have a service like Withoomph, you don’t need to spend that much money and time on this job as it allows the users to make attractive logos quickly and affordably.

Let us help you design a professional looking Start-up e-commerce website!

9. Docracy –

Docracy

Docracy is an exclusive service that almost every startup should subscribe to. It is a different service as compared to other marketing or PR services, but it is more effective than others. Docracy features a huge open collection for legal contracts that startups would require at different stages. Be it an employment contract or a partnership contract, Docracy can avail you every type of contracts written in the best way to make things clearer and well-presented for your startup. So, join the services of Docracy and get the contract that you need for your business operations.

Get a free legal quote for sStart-up custom build website services!

10. Canva –

Canva

Canva is a fantastic service that allows the bloggers to make simple yet attractive graphic designs for their blogs. As of now, there are more than 10 million subscribers who are taking benefit of Canva as it has made designing a way simpler than before. Due to the simple interface and great features of this solution, anyone can try his skills as a designer. So, join the Canva community and learn and grow your startup with your creative designing skills.

Design the future of your Start-up business with a custom designed WordPress website!

11. Quick Sprout –

Quick Sprout

This service is phenomenal for startups as it provides truly helpful marketing guides as well as website analysis that enables one to keep a check on the growth of his company. Discovering your fallouts or getting the right analysis of your website is a great way to make an appropriate strategy to grow your business. So, Quick Sprout holds a great significance for startup companies.

Get tips to generate traffic & build a better website!

12. Buzzsumo –

Buzzsumo

Buzzsumo works dynamically to check the best performing content on the web. It checks which is the best article or post available on the internet related to your niche and competitors. Thus, keep the users updated about the new internet trends. Following Buzzsumo is such a fruitful strategy to grow your startup in the direction you want.

Stellen Infotech provides start-ups with creative content marketing strategies.

13. GTMetrix –

GTMetric

This service is beneficial in terms of SEO as it checks the speed and performance of a web page for a company. A web page speed matters a lot as Google gives much preference to the websites which loads faster and performs well. So, GTMetric gives you a right insight about how your website works and thus, make you aware of if you should seek any remedy to enhance its performance or not.

Quality SEO service is what you need to rank on top of Google!

14. Sumome List Builder –

Sumome List Builder

When you seek services to grow your new business, a solution that helps you growing your network is something that should be tried out. Sumome List Builder is a service that fulfills this purpose as it provides several email addresses of people who belong to the field you work in. So, subscribe to this service and enjoy growing your network by collecting numerous email addresses to send your marketing emails and newsletters to them.

Convert your website visitors into leads & your leads into customers with Stellen Infotech!

15. Medium –

Medium

This service is valuable in terms of PR as it helps one to share his experiences and story to others. This way, your story reaches to millions of people and this is how Medium makes you popular among the masses. Sharing an influential story about your profession or success is such a wonderful thing for a startup and can turn to be an unexpectedly huge reward for you.

Having a tailor-made website is the right medium to improve your start-up business!

16. Invoice To Me –

Invoice to Me

When you are starting a company, your main focus should be on minimizing your expenses as much as you can. Hiring a person who handles your invoices will surely increase the expenses that you have to bear. But, when you have services like Invoice to Me, you can save your money that you spend on hiring a resource who handles your invoices. So, get these services and enjoy making invoices for the vendors, suppliers, clients or anyone a fun task.

Reduce website development cost by hiring dedicated CMS developers!

17. Slack –

Slack

When you have social profiles on different social media platforms, it becomes essential for you to keep a track on what’s going on over all of them. However, checking each platform one by one can make things messy for you. Though for a new startup, it is vital to keep a closer eye on these platforms as they bring business to them. So, to manage the communication of different social media platforms easily, Slack is a phenomenal service to grab on.

Application maintenance service is all you need to keep your application run smoothly.

18. Primer –

Primer

A service by Google, Primer is one of the most helpful solutions that can be greatly advantageous for startups. You must agree on the fact that to earn a good name in any business, you should have some skills. By installing the Primer app on your device, you can develop required business skills that help you growing in your respective field. For any business, the knowledge of advertising and marketing comes at first and Primer focuses on delivering that knowledge to its subscribers.

Read latest industry news & google updates to keep your website ahead of competitors!

19. Wave –

Wave

It is a great service that helps the startups to make invoices and accounting. There are so many things related to finance that you can manage by using Wave. The best thing about this service is that; it comes for free.

Cash-in extra profit and sales with a custom-designed Android app!

20. Email 1K –

Email 1K

Email 1K is an online course service that focuses on growing the contacts and email list for businesses. The course tenure is for 30 days in which you will be an expert in growing your contacts as it helps to double the email list of the startup companies.

Contact us for an expert plan to improve your business contacts and customer reach.

Conclusion

So, these are top 20 awesome services for growing your startup and all of these are sure to skyrocket the success of your new company. Therefore, just grab these services and start experiencing your business growth.

Symfony vs Laravel vs CodeIgniter

Which PHP Framework is More Productive – Symfony, Laravel or CodeIgniter?

One of the toughest challenges in web development is building top-notch applications and websites in the least possible time. This is the reason, programmers prefer using PHP framework for web application development that offers several tools to choose from.

However, decision fatigue is common when you have a multitude of options, that too, all good ones. After days of research, I’ve finally mustered the strength to write on the topic: Which is the best PHP framework among Symfony, Laravel, and CodeIgnitor.

On taking a closer look at all the three contenders, I discovered certain emerging patterns like coding styles, setup requirements and configuration, performance, modularity and usability, and the overall architecture. Each of them has their own set of features, usage, pros, and cons. While this isn’t about “which one is the best?”, let’s dig deeper to learn the differences between the three frameworks.

Symfony Web Development Framework

Symfony might not be the most trending platform, it fits in well with complex or large-scale enterprise projects. This is because it is certainly the most stable framework.

Published in October 2005 as a free software, Symfony aims to speed up the development and maintenance of web applications and to replace coding iterations. It can also work with some of the largest open source platforms, like Piwik, PHPBB, and Drupal.

Symfony Web Development Framework

Over the years, Symfony PHP development has gained a lot of popularity. It had a tremendous impact on PHP frameworks and tools like Doctrine, composer, or PSR standards that have become the de-facto standard for many other PHP tool sets. It has a very extensible architecture and flexible UI.

Symfony tends to work well with composers, autoloaders, and namespaces, all of which are important parts of a well-structured application. This is to note here that Symfony components establish the base for the Laravel framework as well as the Symfony2 MVC framework.

Its latest version (Symfony 3.1) helps programmers create scalable websites that are flexible to changing business requirements. I believe that because of its ability to use different ORM systems (i.e. Doctrine or Propel), Symfony is still the top choice of programmers.

Having such a flexibility to use different ORMs is indeed a great opportunity for any programmer, especially if they keep their business logic in the Model layer. This what makes Symfony reliable and so powerful.

Hire Symfony Developers to Build Great Applications that Ensure Better ROI!

Pros of using Symfony Web Development Framework

  • If implemented well, Symfony performs with a speed that is the sum of the individual speeds of all the features you choose to work with. it includes. Hence, Symfony is faster than many other PHP frameworks if used properly.
  • This framework manages all the basic chunks of web development for the users including request variables and headers (think $_GET, $_POST, $_SESSION etc). It also adds multiple pre-built functionalities to ensure security such as user authentication for secure areas of the website using config files and some class writing.
  • By incorporating some very advanced features, Symfony makes the web development procedure more secure, more maintainable and cleaner such as the Forms bundle. Symfony developers and designers don’t need to create HTML form fields manually and then validate, sanitize, and process that data. Each of these tasks is accomplished by the Forms bundle.
  • In terms of testing, it is at the core of Symfony. Functional testing is carried out to ensure the controller interacts correctly with the model. UI testing ensures your JavaScript/AJAX interactions are working as they should with the use of tools like Selenium.
  • Developers can make use of many easy scalability options that Symfony offers. From optimizing Propels, minimizing the number of queries with joins, limiting the number of objects to hydrate, and avoid using temporary arrays, you get high scalability with Symfony.

Cons of using Symfony

  • While Symfony is a fantastic framework for the ninjas, those who’ve just begun with it might find it complicated. Because of its complex structure, it seems to be “bulky” and hence needs to be configured. This can be challenging to understand and learn at first.

The good news is that Symfony is smart enough to maintain a great balance in being highly modular and configurable. So, once the developer understands its entire structure, it is easy to use and complete the development quickly.

User Reviews

Symfony User Reviews

Source: https://www.g2crowd.com/products/symfony/reviews

Laravel Web Development Framework

As discussed above, Laravel arose from several Symfony components and hence leverages a great deal of it.

While Laravel tries to maintain the fashion, it also keeps things simple by using stable, and solid Symfony backbone for offering an entirely new way to code within its own MVC environment.

Laravel Web Development Framework

Laravel, unlike CodeIgniter, does a better job of enforcing some structure. Plus, it leaves the architecture open for 3rd party plug-ins instead of following a more strict plugin structure like CakePHP. However, this approach of Laravel is considered differently by different developers.

While it’s much easier to re-use an existing component in most cases, relying entirely on third-party libraries can gradually cause you a maintenance ordeal, because of which larger Symfony projects often suffer from. The best thing about the Laravel web application development platform is its Eloquent ORM. However, it has both plus and minus. While it’s great and simple, because of its simplicity, it is not very well-structured and granular

Probably, Laravel is the best to use as a front-end framework that doesn’t require you to use complex data store functionality. When it comes to building a web application, Laravel developers get a convenient way to develop and implement API’s and to establish routing. In simple words, Laravel is the best interface when it comes to dealing with a more complex back-end system.

In terms of testing, Unit testing in Laravel is a great convenience. Based on the KISS approach (Keep it Simple, Stupid) Laravel doesn’t impose any strict guidelines for determining the right structure for your tests. However, it offers all the tools necessary to write effective unit and functional tests to give you exactly what you expect.

Hire Laravel Developers to Build a Dynamic, User-Friendly & Feature-Rich Application!

Pros of Laravel over other frameworks

  • With Laravel, developers can impose constraints when using multiple database objects using advanced query builder mechanism. In addition, you get an easy version control PHP Framework Laravel for simplifying the management of migrations.
  • Laravel offers an auto-loading facility and restrains the developer from making efforts for inclusion paths and manual maintenance. It also offers the freedom to generate new tools using an IoC container.
  • With Laravel, authentication is no more a headache. Instead, it is much simpler because of the availability of ready-to-use pre-built authentication system. All you need to do is to configure controllers, database migrations, models, and views to make your framework work.

Cons of Laravel

  • Laravel’s core files are stored within its namespace and not all of these files use a namespace slash ( a \ ) against calling another core file. This makes it difficult for the developers to extend some classes. This is, however, not a big issue for all the developers.

User Reviews

Laravel User Reviews

Source: https://www.g2crowd.com/products/laravel/reviews

CodeIgniter Web Development Framework

Robust and powerful by means of a well-designed toolkit, CodeIgniter is a prominent PHP framework. It is perfect for web applications development with advanced features.

CodeIgniter is an open-source PHP framework and has been intuitive to new learners desiring to develop web applications quickly. It is a software approach to rectify application logic and presentation by detaching it from PHP scripting. However, in reality, CodeIgniter development welcomes web pages that contain minimal scripting.

CodeIgniter Web Development Framework

Because of the standard PHP coding, CodeIgniter makes a code portable, which makes it significantly simple and fast for CodeIgniter developers. It comes with a rich set of libraries and offers a very simple interface and logical structure to access those libraries.

Hire Codeigniter Framework Developers to  Empower Web Existence of Your Business!

Pros of CodeIgniter

  • Perfect for the beginners who are unfamiliar with object-orientated programming, PHP frameworks, and structuring larger applications.
  • Offers modern separation concepts to be used in developing larger applications (controllers and libraries for logic, views for HTML, models for data).
  • It’s very small framework as compared to a modern framework like Symfony and Laravel, which makes it very fast.
    Developed with a focus on backward compatibility, longevity, and wide support (no bleeding edge PHP version needed.

Cons of Using CodeIgniter

  • Difficult-to-understand singleton $CI object that acts as a service locator.
  • Lack of modern namespace + autoloader. CodeIgniter uses a file naming convention and a standard folder that developers should follow, which limits flexibility.

User Reviews

CodeIgniter User Reviews

Source: https://www.g2crowd.com/products/codeigniter/reviews

Conclusion: So, who do you think is the best? Which framework should you go for? To conclude, it can be said that each of the frameworks has its own benefits and consequences. Thing is, the choice of any framework depends on your set of requirements.

If you need a tremendously modular and well-supported framework, choose Symfony, but If ease of use and fast prototyping is your prime consideration, go with Laravel, and If you want something in-between, pick CodeIgniter. So, before you choose a framework evaluate your requirements thoroughly.

A Step-by-Step Guide to Getting Started With Laravel Framework

A Step-by-Step Guide to Getting Started With Laravel Framework

Laravel framework development is certainly a complex job which requires one to attain proper knowledge of various steps involved to complete this process. Our step by step guide is helpful for those who are new to the Laravel framework.

Introduction –

Although, Laravel framework is based on MVC architecture which is a traditional design pattern, yet there are several things and features that make it an advanced framework of the time. So, you should be aware of all these features before getting started with this framework for any of your web project.
As Laravel uses MVC architecture, it requires the developers to use:

  • Models – It is used to communicate with the database and recover the information on your objects.
  • Views – to extract pages
  • Controllers – To manage the requests of the users and recover data by influencing models.

Apart from above-mentioned aspects, there are routes which are utilized to map the URLs to dedicated controller actions

A complete request cycle of MVC in Laravel application –

Request – Request is made when the user puts a URL related to your web application.

Route – A route related to that URL plots the URL to the controller action.

Controller – Then, controller action encourages the required model to recover information from the database and after that passes the data to the view.

View – the view extracts the finally designed page.

Getting Started To Make A Web Application Using Laravel Framework –

As Laravel framework is based on MVC pattern, so to make a web application, you have to cover each component like model, view and controller. So, for web application development on Laravel framework, first step is:

Model –

Start your development by creating the model of your project. The Laravel framework accompanies a brilliant, inbuilt command line web interface namely Artisan CLI. This interface offers the programmers with several useful commands for making web applications. Therefore, shoot up the command line and move into the main directory of your application, and then, run the command as below to make the “Model”.

$ php artisan make:model abc --migration

Once models are created, they will keep on storing in the primary app directory and thus, the app/abc.php model file will be generated by command with this code:

<?php

namespace App;

use Illuminate\Database\Eloquent\Model;

class abc extends Model
{
    //
}

As Laravel has inbuilt functionality of model, just by making a hollow model class, it assumes that the model is related to the database table namely abc. Though, in reality, by adding that –migration, while creating model, this framework also created a migration file for database for making database table for abc. Then, that migration file is accommodated at [timestamp]_create_abc_table.php. There is following code with the migration file.

<?php

use Illuminate\Database\Schema\Blueprint;
use Illuminate\Database\Migrations\Migration;

class CreateabcTable extends Migration
{
    /**
    * Run the migrations.
    *
    * @return void
    /
    public function up()
    {
    Schema::create('abc', function (Blueprint $table) {
        $table->increments('id');
        $table->timestamps();
    });
    }
    /**
    * Reverse the migrations.
    *
    * @return void
    */
    public function down()
    {
        Schema::drop('abc');
    }
}

For the completion of your migration file, you just have to use the Schema builder Laravel documentation which helps defining some extra columns to, say, store the abc’ make, model, and production date:

.
.
.
Schema::create('abc', function (Blueprint $table) {
$table->increments('id');
$table->string('make');
$table->string('model');
$table->date('produced_on');
$table->timestamps();
});
.
.
.

After that, you can easily run migration by using Artisan command for creating the abc table:

$ php artisan migrate

With the addressed items of the database, now, you can move on creating the controller which is the next step of Laravel framework development.

Controller –

In Laravel framework, an object type like abc is considered as the resource. Though it is quite common to create applications across resources, one can easily create resource controller which is a controller to manage all requests associated with a resource. For this purpose, you should use following Artisan command:

$ php artisan make:controller abcController

This command will create a controller file app/Http/Controllers/AbcController.php along with the following code:

<?php

namespace App\Http\Controllers;

use Illuminate\Http\Request;

use App\Http\Requests;
use App\Http\Controllers\Controller;

class AbcController extends Controller
{
    /**
    * Display a listing of the resource.
    *
    * @return Response
    */
    public function index()
    {
        //
    }
    /**
    * Show the form for creating a new resource.
    *
    * @return Response
    */
    public function create()
    {
        //
    }
    /**
    * Store a newly created resource in storage.
    *
    * @return Response
    */
    public function store()
    {
        //
    }
    /**
    * Display the specified resource.
    *
    * @param int $id
    * @return Response
    */
    public function show($id)
    {
        //
    }
    /**
    * Show the form for editing the specified resource.
    *
    * @param int $id
    * @return Response
    */
    public function edit($id)
    {
        //
    }
    /**
    * Update the specified resource in storage.
    *
    * @param int $id
    * @return Response
    */
    public function update($id)
    {
        //
    }
    /**
    * Remove the specified resource from storage.
    *
    * @param int $id
    * @return Response
    */
    public function destroy($id)
    {
        //
    }
}

It is worth to be mentioned that Laravel automatically creates the “Controller” using these CRUD typical actions. After that, you should definite routes for associating URLs to controller actions.

Routes –

In the configuration file of the route which is app/Http/routes.php, include the following command for defining the route for abc resource:

Route::resource('abc', 'abcController');

With this single definition of the route, all the routes associated with abc resource will automatically be defined.

Request Type Path Action Route Name
GET /abc Index abc.index
GET /abc/create create abc.create
POST /abc Store abc.store
GET /abc/{abc} Show abc.show
GET /abc/{abc}/edit Edit abc.edit
PUT/PATCH /abc/{abc} update abc.update
DELETE /abc/{abc} destroy abc.destroy

As per the given examples, now, we will work on the implementation for show action of ABC page:

Show Action In The Controller –

According to the table above, the show action of ABC page can be accessed at http://app.url/abc/{abc}. Here, the {abc} will act like an id for the abc object in your database. Thus, the URL for viewing the abc with id1 will be http://app.url/abc/1.

So, to implement the abc show action page, in the controller, you should follow these steps:

Take the abc model to recover the designated abc object in the database.

Load the view for a page of show abc, and then, pass it to the abc object recovered from database.

To access the abc model from controller, you need to include the new “use” statement over the class of controller:

.
.
.
use App\abc;
class AbcController extends Controller
{
.
.
.

After that, you can complete the show abc action following this command:

.
.
.
    public function show($id)
    {
      $abc = Abc::find($id);
      return view('abc.show', array('abc' => $abc));
    }
.
.
.

On seeing the URL of abc 1 – http://app.url/abc/1, the laravel framework creates “1” in the accessible URL through $id as mentioned in the abc show function as above. Recovering the abc object with the abc model is also quite simple as you say abc:: find and then, passing it in $id.

Then, view is packed with the function “view” and passing any name to view using a variety of data to be added to view.

In the end, we should create show abc view.

View & Page Completion –

All the view files in Laravel gets stored in folder of resources/views. You can organized them in different subfolders in your directory.
In last step, the view function was passed the name for view abc.show. it shows Laravel framework to check for the view file included in the subfolder namely abc in the main directory resources/views with the name show.blade.php. The view files in Laravel work on Blade Templating engine and so are called .blade.php.
Therefore, to complete implementation of this page, you should make the view file resources/views/abc/show.blade.php with this code:

<!DOCTYPE html>
<html>
  <head>
    <title>abc {{ $abc->id }}</title>
  </head>
  <body>
    <h1>abc {{ $abc->id }}</h1>
    <ul>
      <li>Make: {{ $abc->make }}</li>
      <li>Model: {{ $abc->model }}</li>
      <li>Produced on: {{ $abc->produced_on }}</li>
    </ul>
  </body>
</html>

As the abc object is passed to view, we should return back to the action Show in controller again with key array abc that can be acceded in view though variable of the name, $abc.
Objects taken from the model are examples of the class of that model. In the end, use a Blade syntax to print the information with following code for printing abc make.

{{ $abc->make }}

It is completely translated in the PHP echo in the background as below:

<?php echo $abc->make; ?>

We hope this tutorial will help you get a better idea about how to getting started with Laravel. If you still have a question in your mind, do let us know by commenting below in the comments section.

quality-assurance

Top Practices Of QA For Mobile & Web Applications To Deliver Software Fast!

In software designing and development, a number of Application development companies these days prefer the idea of QA outsourcing. It is a deep practice that ensures smooth functionality of the software and application developed.

QA which is an abbreviated term for Quality Assurance includes thorough testing of the application and software which has recently been developed. As QA for mobile applications and QA for web applications ensure flawlessness of the developed product and gives the software or application a green signal to be launched in the market, it becomes highly mandatory to get QA done by an expert. It is a reason people like the idea of QA outsourcing, if they don’t have expert quality assurance team.

As QA for mobile as well as QA for web applications is a long process to manage, you may have to spend several hours without stopping, if you don’t follow right practices. Here are top practices of QA for mobile applications and web applications that help to manage workload and ensure the highest quality standard of the product that gets approved for launch.

Breaking Out Classical Duties Of QA

breaking-out-classical-duties-of-qa

Start QA with breaking limitations in both areas. Think from the customer perspective as well as conduct active design discussion with your team as well. Check with customers about the issue they face and expected features in a product they want. On another side, engage your team in design related discussion and give feedback taken from the customers. Additionally, using code testing expertise, discover design issues before employing anyone on coding. This practice will help to reduce unnecessary development cycles as well as helps meeting the expectations of the customers from the new product.

Select The Release Criteria Smartly

Select The Release Criteria Smartly

Testing every feature of every release in the enterprise product is just not possible and the best thing is; you don’t have to do it. But, you can get confidence in your approved product by focusing on aspects of the code where the critical changes had been introduced. Before the latest release cycle resumes, the QA team should meet up the product owner to learn those parts of their product which have to be polished with updated code. So, if you already perceive something that was worked on the previous release and you don’t want to work on it again, then just don’t think of it as it will waste your time. So, make the new code your base of release criteria that is going to be added.

Give Priority To Bug Fixes As Per The Usage

fix-all-the-bugs

In QA for mobile applications and QA for web applications, bug fixes are the most important aspect; however, it is equally important to consider which bugs need more effort from you. So, we suggest usage data needs much consideration from you. For instance, if you already know the least useable part of an app or software and a bug in that area of the code would receive low priority as compared to the bug in the areas which are in high usage.

Use Two-Tier Test Automation Approach For Testing

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Using two-tier test automation approach, you can manage QA in a better way. When you adopt the two-tier approach, then tier one would be targeted by a commit to a code base and hence, delivers faster validation of changes made by an expert developer with effective sanity tests. To complete sanity tests, developers often spend several minutes. Tier two is highly exhaustive regression test which runs at night automatically when one can concentrate on other parts related to QA for web applications. So, when you fall into this approach, you get to learn the way to balance between night-time regression and day-time sanity QA testing.

Stay Connected With A Relevant Environment

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The entire team of QA should work in the same environment. Once, the builds shift to the development phase, one must evaluate the code within production conditions. Thus, a powerful staging environment can be built that would help to stimulate the production environments of the customers.

Build A Devoted Team For Security Testing

drupal-security-team

Before every single release of products like software as a service that is SaaS, it is mandatory to conduct a thorough security testing and if you find any security vulnerabilities, try to correct it before they are being noticed by customers because such issues often drive away the users. For this purpose, trying building up a testing team to perform a complete penetration testing over a stable version of new products to be released and updates.

A Quality Team Of Performance Testing Is Must

a-quality-team-of-performance-testing-is-must

To conduct performance testing of a stable product, a quality team is a must. Before, they conduct testing, brief the features and new versions of the product to that team. It will help them assessing the performance risks of the product. The features which do not affect the performance only need to undergo regressing tests. Though for the performance-related feature, there should be a certain performance test criteria that has to be followed while accomplishing the performance test of those features.

Conduct The Regression Cycle

conduct-the-regression-cycle

When your product stabilization process reaches its final stage, you should conduct the regression cycle. After successfully qualifying for this phase, a product gets a green signal to move to production. Although, at this level, very few changes are required, yet it gives a chance to validate the whole product. There are different methods to conduct regression cycle in which one is traffic light approach. In this approach, if all branches get the green signal, a product is referred as ready to deliver. Though if any branch gets a yellow signal, a discussion is made with the stakeholders. Ultimately, if there is a red signal, the work is being stopped and that issue is being addressed immediately.

Conduct Sanity Tests For Production

conduct-sanity-tests-for-production
After the release, sanity tests should be performed on production account which helps to validate if every feature is in sound condition. First, the tests can be performed on current production account; however later, you can make a new account to authenticate the flawless functionality of the process for new customers. So, give enough time for sanity testing in which, spend time on existing accounts as well as on new accounts. At last, check third-party components like billing system which determines version compatibility.

Conclusion

There are few top QA for web applications and QA for mobile applications that you should follow if you want to ensure flawless delivery of the product. Just bear in mind that to sustain the quality of a product while maintaining the demand of recent product releases, a good QA team must breach conventional molds. Developing new ideas and skills, you can involve in varied development stages. These practices are win-win for any development team.