These days, companies are looking for new opportunities to automate different business activities, free a company employee from routine work and engage him/her with creative tasks. Creating and implementing virtual interlocutors (chatbots) help small and large companies to disseminate information about the brand, products and services & encourage customers for sales. All major business brands (such as Facebook, VKontakte, Viber, Telegram, WhatsApp, etc,) use chatbots to interact with customers in an easy way. Today, we will discuss how Enterprise Chatbots helps companies to interact with customers and give a great boost to the lead generation process. Let’s get started.
- Improve the Quality of Customer Service
In the future, companies will be able to improve the quality of customer service markedly by using chatbots. They can help companies save significant money on call centres as executives can have several conversations at the same time. There are many customers who do not want to hang on the line for a long time to get an answer to their question.
Chatbots give an answer to customers immediately. So, companies see them as an innovation that will help them get more customers. But, unfortunately, not everything is perfect with chatbots.
When a person calls the company or starts a conversation in an online chat, he/she needs someone who understands his/her situation very well and offers the best solution ASAP. Despite the fact that bots are constantly evolving, they still do not have sympathy with customers. They only present the programmed answers to customer’s questions. This can worsen the situation when it comes to brand interaction with customers.
- Simplify the Product Purchasing Process
Now, customers can ask the chatbots questions about products and services they need. Chatbots release information about specific products and services quickly and help customers to complete the product purchasing process easily and efficiently. People will like this opportunity as they don’t need to study more about products or install apps on PC or mobile devices.
- Enhance User Experience
While launching Facebook Messenger, Mark Zuckerberg noted that chatbots are an excellent opportunity to take the user experience to a new level. He told that chatbots can people in meeting new brands or installing new applications. Always remember that chatbots help brands unite the physical and digital worlds and provide incomparable impressions. Now, it is easier to open Facebook Messenger, scan places, place orders and make payments using the previously attached card to the messenger.
- Immediate Fulfilment of Customer’s Desires
Chatbots provide an excellent opportunity for instant and personalised interaction with customers throughout the customer lifecycle. They can raise awareness of a product or service, motivate interest, provide support, ensure active interaction with the client, and help companies to generate more leads. Chatbots are essential for brands in today’s highly competitive business climate as they help companies to be more efficient and informative and engage in real-time customer interaction.
- Data integrity & Protection
All companies that work in health, insurance, finance and the banking sector have to toil a lot to collect, store and protect customer data to better manage their daily business operations and provide useful information to customers.
By creating chat bots based on instant messengers, companies reduce their reliance on a third-party platform for data collection, storage, and protection. Many Banks transfer functional chatbots from instant messengers to solutions on their own platforms to avoid the data loss problem.
- Promotional Campaigns and Lead Generation
Especially created landing pages are widely used in almost all modern marketing campaigns to generate leads and sales in bulk. Just install a god chatbot on your site’s landing page (which is used for lead generation) and optimise it properly for all major search engines with the latest SEO tricks. Additional organic traffic will flow to your website and you will have more business opportunities every day.
- The Ability to Interact with Mass Audience
Chatbots allow companies not only to save on call centres but also to communicate with a huge number of people. If you have millions of followers on Twitter, you will not be able to respond to all comments. Chatbots help you in this situation. They can easily create personalised comments, ask questions or give advice to customers.
Customers learn more about your company, products, services through chatbots and make decisions quickly. So, chatbots can enhance your brand’s interaction with customers on a massive scale, serve more customers in less time and generate multiple leads every day.
- Conduct Surveys on Your Website
With the help of chatbots, you can conduct marketing research and surveys. Always keep in mind that active Internet users are no longer interested in outdated feedback forms. Chatbots allow you to remain incognito and safeguard personal information (of customers) while conducting surveys and boost customer’s interaction with your brand.
- Integration with Other Web Services & Applications
Always remember that bots have unprecedented opportunities to integrate services that can improve customer service up to a great extent. For example- Uber provided an embedded application for airline services with which it is possible to book a taxi to the airport. All these activities were made possible with the help of a chatbot. Integration of services is beneficial to both companies and customers. Individuals don’t need to switch to anything. They will simply order food or call a taxi using a single application.
Enterprise Chatbots are a new way to delight and amaze customers. In the near future, they will be covering a wider range of consumer needs thanks to the integration of services and personalisation. The effective use of chatbots can take brand value to a new level and help companies to generate more leads every day. Good Luck! High conversions to you!