SEO

How to find a good SEO company?

As a number of companies are living into the world of internet based business, the demand for seasoned and competent SEO forms is increasing with each passing day. It is because the higher the ranking of your website is, the more business opportunities are likely to come in your way.

Most internet users browse websites that are shown in the top search results of Google and other search engines. Hardly anyone likes to scroll down the search engine pages and look for the desired stuff.  A competent SEO company can easily promote your website on the web and help you get lots of business opportunities every day.

Startup companies and busy entrepreneurs have no idea about the Ifs and buts of digital marketing companies that provide SEO Services to needy clients. There are many SEO companies in the market to make tall claims about their capabilities but they fail to fulfill their promises in most of the times.

That is why it is very important for a person to effectively evaluate the claims made by digital marketing companies and choose the best SEO company for the promotion of their brand on the web. But how can you choose a good digital marketing company yourself? Let’s find out.

  • Search on the World Wide Web

It is one of the easiest ways to find the best SEO companies in QuickTime. You must always keep in mind that all digital marketing companies have an online presence so that they can find clients all over the world and provide them with the required SEO Services. So, use your favourite search engine and type the SEO firm in its search bar. The search engine will display multiple results for the same. Now it’s your duty to visit those websites, check the SEO packages offered by them and select one which is suitable for your needs and budget. It is recommended that you should not choose the first SEO company you come across. In order to get more clients, different digital marketing companies complete family with each other and try to provide the maximum number of SEO services on affordable price tags. Therefore, you should evaluate the SEO packages of different companies and choose one which is best for you.

  • Ask about the website Optimisation technique

There are many ways to optimize your website and help it rank well on all leading search engines. Different digital marketing professionals use different SEO tricks to promote a website. You must always keep in mind that the rules and regulations of Search Engine Optimisation keep changing from time to time because of frequent updates in Google’ algorithm. So in digital marketing, only those SEO professional get the desired success who keep themselves up to date with the latest SEO practices and implement them honestly in day-to-day website Optimisation activities. Therefore, while looking for a digital marketing company you should inquire about the technologies used by them for Website Optimisation. This will help you to choose an SEO service company that is honest in making promises and bringing about the results you expect from it.

  • Look for the company’s infrastructure

There is a proverb that all that glitters is not gold. It’s 100% true when you look for a digital marketing company on the internet. There are many business organizations who end up choosing an SEO firm which takes a lot of money for website optimization, but its performance is not good in terms of website traffic, leads, sales, interaction with the targeted audience, etc.  There are many fraudulent SEO firms on the market that aim to mint money from their clients anyhow. So, they take projects from their clients by making tall promises and transfer the assignment to freelancers. Such companies have no infrastructure for website optimization and so they can’t deliver the desired results. So you must choose an SEO company which has the in-house infrastructure for Website Optimisation. The company should have the necessary tools required for SEO activities. Also, it must have a team of following IT professionals:

  1. Team leaders
  2. Digital marketing professionals
  3. Content writers
  4. Internet  Security experts
  5. Website designers and developers
  • SEO Budget

Different digital marketing companies charge differently for Website Optimisation services. Always keep in mind that popular SEO companies have different packages for clients. You should have a look at the SEO packages of different digital marketing companies and choose one company that is ready to offer the best possible SEO Services at an affordable price tag.

  • Frankly Talk about results

When you invest a considerable amount of money in your site Optimisation, then you must get a decent ROI every month. So, when looking for a digital marketing company, you should frankly talk about the time period in which they will be able to generate results in terms of the site traffic, leads and sales.  A good SEO company can generate tangible results in 3 months. Be careful about all those digital marketing companies who promised you to bring unexpected results in just 1 month. It is simply no more than a white lie.

  • Read Ratings About SEO Companies

Reviews and ratings in a lot of thing about the reputation of a  digital marketing company. So, when looking for an SEO company, you must read the reviews given by customers. If there are too many negative remarks against the digital marketing firm, then it is possible that Its services are lousy. A company with a positive rating is considered to be good for the site Optimisation. If possible contact a person who has already acquired the services of the SEO firm you are going to hire. You will be able to get impartial feedback from him or her and take a decision accordingly.

Final Words

The ultimate success in an online business depends on how will you optimize your site for different search engines and generate traffic. When looking for the best digital marketing company keep above-mentioned things in mind to make a smart selection and get a good return for the investment you make. Best of luck!

Generate Sales For ECommerce Store On Instagram

How to Generate Sales for eCommerce Store on Instagram?

Initially, Instagram was created as a free photo-sharing application. Now, sophisticated entrepreneurial minds have started to use Instagram to sell products and services as it works wonders with visual images. An account on the popular social network Instagram is a great opportunity to attract new customers, communicate with them and generate leads.

According to the 2019 Statista report, Instagram has become the 6th most visited social network in the world and over 500 million active users around the world open Instagram every day. 80% of all users follow at least one business page on Instagram.

New features allow millions of retailers to use Instagram to offer products, collect feedback, retain customers and attract them to sites for purchase. So, we will talk about some Instagram solutions for e-commerce to increase traffic to the site, customer loyalty, and generate sales. Let’s mull now.

  • Choose an Account Type Based on Your Niche and Instagram Goals

There are several types of Instagram accounts for business promotion. You can determine the type of account as per your specific business needs. An Instagram account with good live followers, feedback, many hundreds, or even thousands of hours of invested work and money worth exorbitant amounts.

Types of Instagram accounts Brief Explanation
Instagram showcase (For Online Stores) Showcase the images of your popular products and service to generate leads.
Image account (For all companies) Apart from images, company news, personnel, awards, etc, are shown here.
Thematic account (To Interact with the audience) It acts as a community whereon posts are made on specific topics and a corresponding target audience gathers. You can monetize such accounts through the sale of advertising slots.
Personal Account For personal branding. Can be used to promote products and services and communicate with the audience. Suitable for companies that perform business in B2B Model.
Traffic accounts They look like landing pages. You can use such accounts to convert traffic to subscribers and customers. A great option for traffic arbitration.

 

  • Create Interactive Instagram Content

The peculiarity of Instagram sales is that the pictures are the main content. The video is a step behind and is not popular among its users. You need to follow some rules while choosing images for sharing on Instagram.

  • The image must be original and unique. So, click images yourself. Don’t steal them for image search results,
  • Visualize your products and services in the best possible way to get calls from customers and
  • Add fresh emotion and sensuality. Boring posts will not attract anyone and all your efforts for sales will go in vain.

Always keep in mind that Shopping on Instagram will allow users to interact with content by choosing different layers. Thanks to this new feature, they can find out more about the product and go straight to the seller’s website by clicking on the “Buy Now” button. It’s just a perfect solution that offers a smooth and understandable shopping experience.

  • Go Extra Miles to Trigger Customer Actions

If you are really serious about generating sales through Instagram, don’t get satisfied with basic functions. Just use dedicated online platforms to give a unique shopping experience to customers. Such tools help you to display star rating, recommendations based on purchasing behaviour, the total number of sold products, customer photos, automatic publications, custom headlines, colours, descriptions, selection of similar products, links, and additional photos, etc. When users view a product in an Instagram post, they can follow the link in your profile that will redirect them to a site with a similar interface. Users can see the product rating, CTA buttons, and marketing posts of the brand. All these increases the chances of transactions up to a great extent.

  • Create a Content Publication Schedule

It doesn’t matter how valuable your content is, you should not clog the news feed of subscribers with too many posts. Most companies make 1-2 posts per day to get immediate responses from customers. Through trial and error, you will find out the exact time and data when your subscribers most actively “like” posts. Use a dedicated Instagram marketing channel to create a schedule of posts on your Instagram account. Connect Instagram with other social networks to spread your posts on different social networks & increase their visibility.

  • Use Hashtags to Make Posts Go Viral

Using tags, you can help your target audience to find your brand easily on Instagram because tags help you to sort pictures by subject and make your brand look different from others. You can use them to create new trends and promote the sale of goods and services. But, don’t make its excessive use.

  • Use 15 Second Videos

Instagram videos will allow you to announce new products, perform mini-reviews, entertain your audience, contact them directly. Always keep in mind that people are more likely to watch this video than follow the link on YouTube.

  • Affiliate with bloggers/popular People/Opinion Leaders

If possible, sign a contract with a well-known person, such as a film star, a successful artist, architect, etc. Post a recommendation from a reputable person who has already earned the trust of the audience. It will work wonders for you sooner or later.

Final Remarks

After seeing the increased interest from the business community all over the world, Instagram has introduced new features and functionalities for business promotion & marketing. So, start using Instagram as a sales tool to create leads and sales by leaps and bounds. Good Luck!

email-marketing-tips

Email Marketing Tips for Shopify Store

Competently composed and personalised newsletters give many advantages to the owners of an online store when it comes to working with customers. They can use it as a tool to easily communicate with the targeted audience, form a large customer subscription base, retain and maintain loyal customers, solve the problems of customers in an easy way and establish long-term relationships with them.

Email marketing for online stores (based on the Shopify) is a key to success in the business. Its effectiveness cannot be underestimated. According to statistics, well-planned Email Marketing Campaigns for online stores contribute to about 7% of all transactions.

You must note that the mailing list is different. It can be an indispensable assistant on your way to success or a waste of time, money and effort. Effective email-mailing is often achieved through trial, repeated testing and constant work to improve the quality of communication with customers.  So, have a look at key methods with which you can make email marketing for online stores efficient & generate more leads.

  • Create A Definite Plan for Email Marketing Campaigns

Successful email marketing campaigns always start with proper planning. The main objective of this is to develop a sequence of further actions and make preparatory work to perform different tasks. First and foremost, decide the main goal of email marketing campaigns, such as to increase website traffic, to introduce new products and services to them, address the problem of shopping cart abandonment, generate more sales and leads, etc. Explore the competition in the market and spy on competitors who are already quite successful in Email Marketing. Follow some methods and ideas to increase the effectiveness of your email marketing campaigns.

For clarity and convenience in Email Marketing, divide newsletters into different categories-

Types of Newsletters Brief Explanation
Regular mass mailings All subscribers.
Automatic mailing For welcome letters, re-purchase offers, etc.
Notifications password change notification, the reminder of an abandoned basket, order confirmation letter, dispatch confirmation letter, customer satisfaction letter, etc.

 

  • Choose the Right Audience

Email marketing experts always advise you to segment your target audience and send personalized newsletters to each group. For this, you need to pay attention to previous purchases made by customers and take note of repeated purchases and viewed products. Past purchases inform customers to reflect their preferences. Constantly remind subscribers about their need for new products. As soon as the product is finished, they flock to online stores for buying new commodities.

  • Choose A mailing Service

It is always necessary to choose a mailing service to send newsletters to customers. Experienced advertisers recommend that you must familiarise yourself with the most popular marketing tools, explore the pros and cons of each tool and choose the appropriate option for Email Marketing Campaigns. When choosing a mailing service, just keep certain requirements in mind.

The service should be able to download the subscriber database manually or automatically via the API. It must have a functional HTML-editor, the ability to create autoresponders. Don’t ignore testing and analytics as it will allow you to test newsletters and give detailed statistics on campaigns. There are lots of companies that provide Email Marketing Services to clients. Evaluate their offerings and choose the best one.

  • Make Changes to Your Shopify Website

When you launch Email Marketing Campaigns for lead generation and sales, it is necessary to consider exactly how you will build the subscriber base. Initially, you should make changes to the Shopify website with the help of Shopify experts and add Registration/order form, End-to-end subscription form, Popup forms, etc. If possible, implement the same in Emails.

  • Use CRM Software for Automatic Data Integration

Of course, you can manually transfer the addresses of subscribers from their database to the mailing service. But it takes time and is monotonous work. If you can’t delay the delivery of newsletters, Emails should be sent automatically to subscribers on the scheduled date. So, you need to deal with the API services.

All Email Marketing individuals are not familiar with it. It is necessary to take the help of Shopify developers to write a technical task for the development of scripts and synchronize the base of mailing service. You can use the CRM software to make data integration through the API. However, they will not meet your requirements fully.

  • Create & Send Useful Newsletters to Subscribers

Now, it’s time to write useful newsletters and send them to subscribers. Keep newsletters simple, straightforward and to the point. You can send Information about goods, Announcements of marketing activities, articles, tips, reviews, instructions, etc, to the targeted audience through newsletters. Don’t use SPAM words in Emails. Otherwise, it will land in the SPAM BOX of Emails, provoking visitors to avoid your mail.

There has been a tendency to create stylish and unique newsletters. Just make newsletters interesting for potential buyers.  Standard mail services offer exclusive design skeletons for newsletters. You can choose the right design for newsletters and make changes to them as per your needs.

If your newsletter has a good topic, the user will open it. Always keep in mind that pictures and texts convey the essence of your message to customers. Add links and social links to invite your customers to the site and make transitions. Send only useful newsletters to subscribers at the right time with appropriate offers.

  • Use Autoresponders

It is difficult for owners of online stores to keep abreast of an ever-growing audience. They can use Autoresponders to build up leads and improve relationships with customers. Autoresponders send some messages to customers and keep them associated with your brand.

  • Reward Loyal Customers with Discounts, coupons, and special offers

When customers buy regularly from you, they expect some benefits from your side. Therefore, to please customers and get repeat business opportunities, provide some discounts and freebies to loyal customers from time-to-time. A good number of shoppers will love to buy from you to enjoy the benefits of discounts and free items.

  • Evaluate Your Email Marketing Efforts

It is very important to evaluate the effectiveness of Email Marketing Efforts and see the areas which need further improvements. Use an analytics tool to get reports on different KPIs for Email marketing campaigns, such as the total number of sent newsletters, clicks on the site, leads generated through Email Marketing campaigns, Spam Emails, subscriber growth rate, etc. Make necessary improvements based on the output and generate more leads and sales.

Final Words

An E-commerce business without Email marketing is hard to imagine. It helps the sales department to attract new traffic and customers, increase the user base, and create awareness of the brand and its products. Use the above-mentioned tips to launch Email Marketing campaigns for Shopify stores & get the desired success. Best of Luck!

Enterprise Chatbots

Enterprise Chatbots – The future of Customer Engagement for Brands

These days, companies are looking for new opportunities to automate different business activities, free a company employee from routine work and engage him/her with creative tasks. Creating and implementing virtual interlocutors (chatbots) help small and large companies to disseminate information about the brand, products, and services & encourage customers for sales. All major business brands (such as Facebook, VKontakte, Viber, Telegram, WhatsApp, etc,) use chatbots to interact with customers in an easy way. Today, we will discuss how Enterprise Chatbots helps companies to interact with customers and give a great boost to the lead generation process. Let’s get started.

  1. Improve the Quality of Customer Service

In the future, companies will be able to improve the quality of customer service markedly by using chatbots. They can help companies save significant money on call centers as executives can have several conversations at the same time. There are many customers who do not want to hang on the line for a long time to get an answer to their question.

Chatbots give an answer to customers immediately. So, companies see them as an innovation that will help them get more customers. But, unfortunately, not everything is perfect with chatbots.

When a person calls the company or starts a conversation in an online chat, he/she needs someone who understands his/her situation very well and offers the best solution ASAP. Despite the fact that bots are constantly evolving, they still do not have sympathy with customers. They only present the programmed answers to customer’s questions. This can worsen the situation when it comes to brand interaction with customers.

  1. Simplify the Product Purchasing Process

Now, customers can ask chatbots questions about products and services they need. Chatbots release information about specific products and services quickly and help customers to complete the product purchasing process easily and efficiently. People will like this opportunity as they don’t need to study more about products or install apps on PC or mobile devices.

  1. Enhance User Experience

While launching Facebook Messenger, Mark Zuckerberg noted that chatbots are an excellent opportunity to take the user experience to a new level. He told that chatbots can people in meeting new brands or installing new applications. Always remember that chatbots help brands unite the physical and digital worlds and provide incomparable impressions. Now, it is easier to open Facebook Messenger, scan places, place orders and make payments using the previously attached card to the messenger.

  1. Immediate Fulfilment of Customer’s Desires

Chatbots provide an excellent opportunity for instant and personalized interaction with customers throughout the customer lifecycle. They can raise awareness of a product or service, motivate interest, provide support, ensure active interaction with the client, and help companies to generate more leads. Chatbots are essential for brands in today’s highly competitive business climate as they help companies to be more efficient and informative and engage in real-time customer interaction.

  1. Data integrity & Protection

All companies that work in health, insurance, finance, and the banking sector have to toil a lot to collect, store and protect customer data to better manage their daily business operations and provide useful information to customers.

By creating chat bots based on instant messengers, companies reduce their reliance on a third-party platform for data collection, storage, and protection. Many Banks transfer functional chatbots from instant messengers to solutions on their own platforms to avoid the data loss problem.

  1. Promotional Campaigns and Lead Generation

Especially created landing pages are widely used in almost all modern marketing campaigns to generate leads and sales in bulk. Just install a god chatbot on your site’s landing page (which is used for lead generation) and optimize it properly for all major search engines with the latest SEO tricks. Additional organic traffic will flow to your website and you will have more business opportunities every day.

  1. The Ability to Interact with Mass Audience

Chatbots allow companies not only to save on call centers but also to communicate with a huge number of people. If you have millions of followers on Twitter, you will not be able to respond to all comments. Chatbots help you in this situation. They can easily create personalized comments, ask questions or give advice to customers.

Customers learn more about your company, products, services through chatbots and make decisions quickly. So, chatbots can enhance your brand’s interaction with customers on a massive scale, serve more customers in less time and generate multiple leads every day.

  1. Conduct Surveys on Your Website

With the help of chatbots, you can conduct marketing research and surveys. Always keep in mind that active Internet users are no longer interested in outdated feedback forms. Chatbots allow you to remain incognito and safeguard personal information (of customers) while conducting surveys and boost customer’s interaction with your brand.

  1. Integration with Other Web Services & Applications

Always remember that bots have unprecedented opportunities to integrate services that can improve customer service up to a great extent. For example- Uber provided an embedded application for airline services with which it is possible to book a taxi to the airport. All these activities were made possible with the help of a chatbot. Integration of services is beneficial to both companies and customers. Individuals don’t need to switch to anything. They will simply order food or call a taxi using a single application.

Final Words

Enterprise Chatbots are a new way to delight and amaze customers. In the near future, they will be covering a wider range of consumer needs thanks to the integration of services and personalization. The effective use of chatbots can take brand value to a new level and help companies to generate more leads every day. Good Luck! High conversions to you!

Transforming Business Intelligence with AI – Close the Gaps, Connect the Dots

This is the era of artificial intelligence. It is a technology which works on human instructions (data input) and improves the performance of various segments of the economy, reduces the business operational cost, and completes the repetitive work quickly.

AI is a useful tool to solve the most complex and difficult tasks easily. This technology is able to provide accurate and timely execution of uniform and mechanical work, free up your time for other useful activities, and improves the work speed of employees. Just have a look at the main points that display the growing importance of AI in today’s business activities.

  • Creating A Customized User Experience

An increasing number of companies and brands, with the help of data, trends, and histories of website visits, use AI to customize user experience easily. There will be no need for contact information, email and customer names to make personalized offers. The use of AI makes it possible for companies to collect necessary data about customers and make personalized offers to them.

  • AI Can Change the Ways of Social Media Optimization

The most significant impact of AI is a sharp change in social media use. AI uses the methodology of behavioral targeting effectively. It will enable SEO professionals to optimize content for different social media websites, make personalized offers to the right customers, and sell more goods and services every day.

  • Fraud Prevention

In today’s highly digitalized world, various fraud mechanisms are becoming more common with each passing day. Fortunately, artificial intelligence offers businesses a variety of powerful and effective tools to protect against sophisticated and sophisticated fraudulent schemes and ensure the safety of important business data. Modern technologies, such as voice recognition, machine learning engines, etc, help companies to prevent fraudulent transactions and activities in an easy way.

  • The Correct Prediction of User Behaviour

Up to a certain extent, Artificial intelligence technology is used to predict consumer behaviour based on their previous interaction with the brand. However, the use of AI will be even more intensive in the future.

Business organizations will use artificial intelligence to identify the client’s desire to purchase the product, a call for help, and using another service provider and merchant due to some reasons. So, the will be shifted to the intensification of the machine learning process so that the AI can help business marketing individuals to increase the degree of customer involvement and achieve success in making transactions.

  • To Offer 24/7 Customer Support Service

The use of chatbots for round-the-clock customer support enhances business opportunities by leaps and bounds. The collection of customer’s data in the CRM system gives extremely valuable insights to business marketing individuals and they become able to expand the experience of the immediate consumer up to a great extent.

  • Transformation of News & Marketing Research Business

AI is the future- it’s a fact acknowledged by all leading brands and business organizations. A great example in this regard is bitcoin or other cryptocurrencies. Artificial intelligence is radically transforming the news business, consumer behaviour and marketing research business. In the coming years, AI technology will change the rules of business and you will witness the disappearance of a number of current professions.

  • The Continue the Development of the Internet of Things Technology

To increase the security level up to a great extent, the integration of the Internet of things technology with the blockchain technology will take place in the future. This will be a driver for the explosive growth of innovation and enhanced consumer adaptation in different business areas. The development of the Internet of Things will make a place in the daily life of consumers and new products will keep flourishing in the market.

  • Ease of Access to Data

On several occasions, it becomes very difficult for business organizations to find a specialist who is capable of processing, analyzing and storing large amounts of data that could work 24*7 for the company. Artificial Intelligence makes it possible to provide business with data about consumers and marketing information at a lower cost. Have a look at the new Google Analytics Intelligence tool. You just have to ask questions to get the answer on the spot.

  • The Emergence of E-commerce and Internet Marketing

With the Invention of Google Assistant, online shopping has become more convenient. Now, individuals can place orders online on different online shopping portals and get them delivered at the specified address. Internet Marketing is also a type of AI. It helps users to get the right information on WWW on a wide range of topics.

  • Assistance in Employee Recruitment

Artificial intelligence significantly increases the efficiency of employee recruitment. This applies to both small businesses and personnel departments of major corporations as they use modern software to reduce the time for personnel screening and searching for suitable candidates from several hours to a few seconds. Always keep in mind that the hiring procedure still requires an interview and discussion on several topics. AI technology significantly increases the efficiency of HR professionals to pick suitable candidates for the company.

Final Words

The use of artificial intelligence is increasing expanding considerably with each passing day. It is believed that this technology will take global GDP to $ 15.7 trillion by 2030. So, if you run a company or business organization, just use AI to reduce the business operational cost, minimize the human mistake and boost the performance of your organization up to a great extent.