5-Ways-To-Enhance-App-Performance-And-Boost-User-Engagement

5 Ways to Enhance App Performance and Boost User Engagement

Building the best mobile application is not something that can be accomplished by following a single step. The final result is the outcome of following various Mobile Application Development steps properly and effectively. Today, mobile applications are the best and a great way of building an audience and converting into prospect leads. Google Play and Apple App Store feature millions of applications. The competition for the best mobile application development in the market is massive. Fully optimizing your mobile application is vital for great user engagement.

Mobile application performance majorly determines engagement with users. Poorly performing application fails at engaging and retaining users and often results in losing valuable prospect leads. Monitoring your mobile application constantly is essential for encouraging long-term application success. Also, cultivating result-oriented ways for improving application performance is a great way of increasing user engagement.

Let’s take a deeper look at the best ways to be implemented for achieving desired results.

Mobile Application Performance Optimization: 5 Ways To Increase User’s Engagement:

1. Facilitate An Offline Mode:

Gone are those days when users find it difficult to access mobile applications due to issues in internet connectivity. With technological advancements, businesses are facilitating offline mode within mobile applications for user-friendliness in every network condition. Offline mode is a trending feature in the market of mobile application development encouraging user engagement in poor network areas and conditions.

Integrating offline mode within your mobile application will allow users to save their crucial data and return to the same once connected. It creates a buffer for users’ information storing it safely in case of loss in a network connection. Facilitating so will allow your prospective users to visit your app store in an offline mode. Additionally, the application will run seamlessly allowing users to facilitate access to your products and services. As a result, it will not only increase user engagement but, also the chances of users purchasing from your app store.

2. Use CDN For Accelerating APIs:

Today businesses are using a content delivery network (CDN) for accelerating their mobile application programming interface (API). We all have used weather forecast or traffic update applications for required information once in our entire lives. An API performs heavy lifting behind the scenes. This interface is a building block responsible for effectively communicating and properly displaying content information from third-party source applications.

A Content delivery system positively speeds up API’s process in retrieving information delivered through native applications. Using CDN in your applications will use servers all around the globe to accelerate information close to your user location. This edge server mitigates the user’s location in a geographical sense, round-trip time, payload, size, and latency. It reduces the distance of information to the user. As a result, this significantly boosts mobile applications’ programming interface speed providing users with relevant information quickly and positively impacting users’ engagement.

3. Optimize Your Application Code:

We all are aware of the fact that not optimizing website aspects properly including visuals, and technical aspects affect loading speed. The same goes for code optimization. Optimizing your application’s code is crucial to avoid your app’s taking longer to respond on various devices. Not only it affects user engagement but, also impacts sales influencing the overall ROI of the business. Code optimization is best understood as the method of modifying code to improve quality and efficiency.

Unoptimized code is one of the major concerns for slow performance and even potential crashes. Developers need to ensure that the code is clean, compressed concisely, and executes rapidly with the best coding practices during mobile application development. Ensure that the application’s size is smaller and consumes less memory. This will allow more users to download applications retaining them for a long resulting in increasing user engagement.

4. Gamification To Increase User Engagement:

Making use of gamification for building engagement with users is a great option. Turning your application offerings including products and services into a gamified experience will drive users to engage more with your valuable deeds. The craze of today’s youth generation for games is clearly visible in our everyday lives. Getting forward for achieving rewards in games keeps poking users’ heads. Various businesses are using custom mobile application development services to get their application best customized according to their needs. Competition for driving users crazy with the aim of increasing user engagement is massive. The best way is to offer valuable rewards to your application users as they keep on getting ahead within your mobile application. Doing so, will not only build more engagement but, also encourage greater lead conversion rates.

5. Set An APM System:

What’s best than setting up an application performance monitoring system for constantly monitoring your application’s overall performance? The role of APM is far beyond monitoring application crashes. This system is a combination of approaches including product reviews and ratings, monitoring crashes, and, most importantly, products or services health. It is one of the integral ways to provide a top-notch user experience by keeping your users happy and encouraging them to come back for more.

Setting up an APM system has become one of the crucial ways for increasing user engagement in today’s competitive world. Integrating this system within your mobile application will help to quickly understand your application’s end users’ difficulties. As a result, this will help in providing your users with presenting your products and services in the best manner possible.Doing so will not only encourage better engagement with users but will also facilitate a lead conversion.

Conclusion:

In conclusion, improving app performance and increasing user engagement are crucial for the success of your business. The five strategies outlined in this blog, such as optimizing the app’s design, reducing loading times, and implementing push notifications, are proven methods for achieving these goals. At Stellen Infotech, we understand the importance of providing users with a seamless and enjoyable experience, and we are dedicated to helping our clients achieve this through our expertise in app development and optimization. We hope this blog has been informative and helpful for you in your quest to improve your app’s performance and user engagement.

5 Upcoming Trends of Mobile App Development in 2023

When it comes to mobile app development, many trends can be expected in the next five years.

Mobile applications are becoming more popular as people realize the benefits of having a mobile phone in their hands. With so many people buying phones and tablets at a rapid pace, it’s no wonder that mobile apps are being developed for these devices. Also, they are not just limited to smartphones and tablets, but also wearable and other connected devices.

Yes, Mobile App Development Services are the key to building a one-stop solution for end users. However, the needs of customers are evolving each day and so are the technologies. Hence, ensuring the application development experts hired stay abreast of the latest trends is essential. It will enable meeting emerging customer needs and delivering the best possible customer experience.

The mobile app development approach in 2023 will be the same as it is today, but with some differences. There will be no change in the basic concept of application building. However, some new trends are going to dominate in the next few years.

So, here are the five upcoming trends to keep an eye on.

Upcoming Mobile App Development Trends for 2023

The Rise of Artificial Intelligence

Artificial intelligence is already being used by mobile developers to create apps that can predict user behavior, make recommendations and even interact with users. Furthermore, it helps to provide insights and automate tasks efficiently. These apps are becoming more and more popular as they provide better results than any other method out there. AI can be used for voice recognition, chatbots, and natural language processing (NLP). All these features will make it easier for users to interact with the app without having to read text or speak out loud.

In addition, the increasing demand for Artificial Intelligence will rule the mobile application development field. Mobile app developers using AI will be able to deliver personalized user experiences. Thus, resulting in increased customer retention and engagement. 

All in all, this technological trend will become an integral part of mobile apps in the coming years.

Progressive Web Apps

PWAs are web-based applications that run in your browser and use technologies such as JavaScript and HTML5 to run offline. Also, such apps sync data between the device and server when connectivity is available. PWAs are becoming more popular nowadays because they can provide users with a native experience. Thus, saving from downloading any unnecessary application from app stores like Google Play Store or Apple App Store. Also, PWAs offer faster loading times because they don’t need to be downloaded on your device before being used. However, native apps, on the other hand, require additional installation steps before being accessed by users.

Augmented Reality (AR) Will be Trending

Augmented reality is another technology taking over mobile app development in 2023. It allows for a more immersive experience for users who want to interact with their mobile devices in innovative ways. AR and VR will be used by businesses to create promotional materials and product catalogs that can be viewed on smartphone screens or via headsets. Augmented Reality (AR) has been around for quite some time now, but it’s only recently that it has started gaining popularity among consumers and companies alike.

In simple terms, using AR, mobile app developers can:

  • Deliver a better learning experience to the users
  • Boost in-store user experience
  • Maximize business revenue
  • Offer freebies, sales, and discounts
  • Enable location-specific app experience

Custom Apps for Wearable Devices

Wearable technology is becoming more popular every day. The reason is it is convenient and fun to use while still giving you all the benefits of mobile devices like messaging and music streaming. Also, you can use other apps with your phone or tablet when you are away from home or at work! Wearable devices have many advantages over traditional ones such as being lightweight, so they don’t feel heavy.

In simple terms, the need for custom mobile app development will remain trending in the year 2023.

Internet of Things for Mobile Apps

Over the past few years, the Internet of Things (IoT) has provided huge potential and opportunities to stay competitive in this digital world. Thus, making it a great trend in the creation of mobile applications. It encourages engagement at different phases of the customer journey. These days, every device has IoT technology with internet capabilities. Mostly, it is beneficial in multiple fields, including e-commerce, finance, retail, and more.

IoT had a significant impact on app development. It enables data transfer between devices. Thus, resulting in a positive customer experience. Additionally, since access to data exchange is feasible, mobile applications developed with IoT implementation ensure improved visibility. Therefore, mobile apps’ increasing capabilities are growing every day. Consequently, the Internet of Things will likely be a dominant trend in the upcoming years.

Conclusion

To conclude, these are some yet obvious mobile app development trends that will rule in 2023 and many more years to come. So, be it a business owner, mobile app developer, or entrepreneur, all need to stay updated on trends. Knowing and understanding all these trends will help improve user experiences and build effective, secure, and out-of-the-box apps.

Stellen Infotech is a web and mobile application development company that embraces implementing different mobile app trends and technologies. We have been in this industry for years, delivering high-end mobile app solutions to small and big businesses. Our mobile app developers follow an end-to-end application development approach and recent trends to deliver solutions beyond expectations.

How-Mobile-App-Development-Is-Beneficial-for-E-Commerce-Store

How Mobile App Development Is Beneficial for E-Commerce Store?

As more people use smartphones and tablets, eCommerce businesses have the opportunity to grow their revenue by attracting even more customers via mobile apps. Mobile apps are convenient and easy to use on any device, be it a smartphone, a tablet, or even a laptop computer. They let you shop from anywhere at any time, which helps save time and money by avoiding unnecessary trips to physical stores. Moreover, mobile apps are more convenient than desktop applications and provide added value to your customers. For example, a customer can use your mobile app to check out in-store and pay for his/her purchase at any time, anywhere.


So, why not consider Mobile App Development for your eCommerce business. It will help you to reach out to your customers better. You can create a variety of new products, as well as improve your marketing strategy.


Also, it will be beneficial because apps help achieve a competitive edge over other online retailers. So, if you want your eCommerce venture to stand out from the crowd, then you need to make the most of mobile apps.

Key Benefits of Mobile App Development for eCommerce Store

Mobile app development for eCommerce businesses has been already driving increased customers to shop for goods or services at their leisure. The stats prove it better:

>According to eMarketers, Retail eCommerce profits have already reached the mark of $2.3 trillion in the year 2019.
>Insider Intelligence says m-commerce is about to generate $620.97 billion, or 42.9% of revenue by the year 2024.


All of this means you need to learn the lot of benefits mobile apps have to offer eCommerce businesses.

Here are some of the key benefits:

Mobile Apps Increase Conversion Rates:

Having a mobile app for eCommerce businesses is undoubtedly beneficial. How? Revenue matters the most for every venture and mobile applications are known to drive increased conversion rates. These feature several capabilities like push notifications, multiple payment gateways for easy checkouts, etc. All these characteristics assure users of a seamless buying experience. Thus, increasing the chances of improved eCommerce business conversions.

Enhances Brand Recognition:

Huge brand exposure is essential for any business and mobile apps assure it. This is the reason why Mobile app development is popular.


As many people spend most of the day scrolling mobile devices, apps can make your business connect with them easily. However, keeping in mind criteria like exceptional experience is essential. Users can easily get annoyed if the app is not easy to use and does not load quickly. Thus, resulting in poor UX. So, get a mobile app developed with beautiful UI/UX. Also, make sure it conveys the brand message efficiently and provides solutions to all customer concerns.

Improves Direct Marketing:

Mobile gadgets are the resource that keeps customers and businesses interconnected 24*7. It improves the way consumers communicate with brands, gather data, and make purchases. Also, mobiles are the devices they prefer the most to shop online. Hence, no eCommerce business can stay behind by not including mobile apps in its marketing strategies.


Also, mobile apps are useful in offering discounts, deals, referrals, and coupons to users. Thus, increasing their interest in your brand and keeping them returning.

Increases Business Efficiency and Overall Profitability:

Mobile apps are user-friendly and easy to manage. However, the right functionality and concept of having an app must be capable of fulfilling the customer’s needs. The more customers will be, the increased the profits.


Furthermore, the push notifications of mobile applications help to enhance the brand reputation. You can immediately send notifications about any new product launched, any item restocked, or upcoming sales. It will convince the customers for impulse purchases. Thus, increasing the overall business profits.

Improves Customer Experience:

Modern customers in this digital world expect personalized experiences throughout their journey with the venture, especially the eCommerce ones. Here, websites fail to assure all this. Hence, it comes to mobile apps to ensure customer retention. Many custom mobile app development experts combine the latest technologies like AI, ML, and more to know more about the users. You can gather information like customer interests, what they usually prefer to buy, and so on. Knowing all such things helps to customize your offerings and deliver a more optimized shopping experience to the users. Therefore, increasing sales.

Increases Loyal Clientele:

We know every individual these days is spending more time using mobile apps, especially when it comes to buying anything online at their leisure. Here, having a mobile app for your eCommerce business is not sufficient. To build a loyal customer base, provide the customers with the exact product information, your contact details, and an engaging experience to make them shop from you.


You can do this by ensuring an appealing application layout and overall design. Provide 24*7 customer support for resolving customer queries without any delays. Additionally, you can run loyalty programs, offer amazing deals and discounts, and run sales.

Conclusion:

A well-developed mobile app can help you increase your sales, improve customer satisfaction and boost brand awareness among your current customers. A successful mobile app will also help you attract new customers who haven’t heard about your brand yet or who aren’t familiar with your brand’s products or services yet.


Hence, considering all these benefits supporting mobile app development for eCommerce businesses, why understate its significance for your brand. You can hire Stellen Infotech, a leading mobile app development services provider. Our well-versed mobile application developers have all the skills and expertise in hand to get the job done hassle-free. Thus, meeting the needs and goals behind building a mCommerce application.

Top-8-App-Development-Technologies-for-your-Startup-Business

Top 8 App Development Technologies for your Startup Business

The need for mobile apps is increasing every day. We can easily see how convenient communication has become. You can connect with your dear ones via video calls and make online payments with one tap. In terms of shopping, mobile apps let you browse everything at your leisure and get the things delivered to your doorstep. In simple words, the applications are great for saving one’s time, dependency, and additional effort.

On the other hand, businesses need mobile apps to ensure increased productivity, sales, brand recognition, and clientele.

The stats prove these points better:

>The number of mobile users to 7.5 billion by 2026 says how significant mobile app development is for businesses.
>The revenue from mobile apps has risen from 461 to 639 billion by 2021.

However, mobile apps can only generate revenue for businesses or provide convenience to users if it is designed using the right technology. From native to hybrid and cross-platform mobile app development, businesses have access to multiple mobile app technologies evolving every day. Besides, employing iOS or Android App Development Services relies on growing such technologies that can fulfill the varying business needs and customer satisfaction.

First, we will cover the evolving technologies that assure efficient iOS and Android app development.

Top Technologies for Effective Mobile App Development:

Flutter:

Flutter is a cross-platform and open-source mobile app development that enables developers to design, test, and launch interactive mobile apps. The range of plugins offered by Google eases both iOS and Android app development using a single code base.

In addition, it relies on “Dart” rather than JavaScript. It allows efficient and quick analysis of the app, ensures interactive UI, and helps fix bugs in no time. The best thing that makes Flutter an ideal choice is its in-built engine that helps customize widgets.

Swift:

Swift is another open-source, fun, intuitive, and safe mobile app development language. Its lightweight yet powerful syntax helps implement complex ideas in a more clear and more concise form. Many developers consider Swift as it optimizes performance in multiple use cases. Its in-built error handling feature helps eradicate mistakes and ensure code is readable. The best of all is the existing app’s Objective-C files work well with Swift code interoperability.

Python:

Python is the most renowned app development technology used by developers worldwide. It is an object-oriented, dynamic, and easily portable language with vast capabilities that accelerate the development process. These include extensive community support, in-built debugging capacity, multiple libraries, GUI programming, etc. In simple terms, developers can use Python to build scalable, feature-rich, and speedy mobile applications.

React Native:

Building mobile apps with React Native is ideal for developers who quickly build robust native apps without sacrificing their JavaScript skills. The learning curve for such tools is much lower than many other development tools, which can help you get your application in front of users faster.

React Native is an ideal and developer’s preferred app development technology. The reason is that it assists in building robust native apps efficiently and quickly. The learning curve of React Native becomes easier with prior knowledge of CSS and HTML. Being a cross-platform app development framework, you can expect to design a user-friendly and fast app.

Xamarin:

Xamarin is a software development technology or framework that enables developers to build apps for all platforms: iOS, Android, or Windows. The developers can use open-source libraries, easily share code throughout multiple devices, and write code in C#.

Additionally, Xamarin allows web developers to build an app and run it on multiple platforms like iOS, Windows, or Android. This way, both the resources and time are saved. Furthermore, a wide range of open-source plugins coming with Xamarin helps expand app functionality.

Ionic:

Ionic is another open-source and modern SDK compatible with building both Android and iOS apps. It works on all web technologies including JS, CSS3, and HTML5 to ensure the building of robust and multiple platform-compatible applications. Furthermore, it supports building UI capabilities using a single code base.

Its in-built CI/CD tools help with easy testing and app deployment. The security and safety guards Ionic offers are best in protecting sensitive data.

Java:

Java is undoubtedly the most reliable programming language of all. It is an object-oriented and platform-independent technology that enables programmers to write a single code once and use it everywhere. As a result, the need for code recompilation every time is avoided.

Open-source and extensive libraries are offered by Java. As a result, the developers can easily build the best cross-platform mobile applications. It is also ideal for creating flexible websites, Android apps, games, etc.

Kotlin:

Kotlin, an open-source programming language, runs on the Java Virtual Machine and can be used to develop mobile, desktop, web, and server-side applications. It was created by JetBrains. It was developed to be an alternative to Java for developing mobile applications, but can also be used for other purposes.

Kotlin programming language runs on the virtual Java machine and is best to build desktop, server-side, and mobile apps. The developers find the convenience of bytecode compilation excellent. It helps to run the app on any platform but it must be Java-supportive. Besides, Kotlin compiles better and faster than Java.

Final Words:

To conclude, these are some of the top mobile app development technologies ruling the IT industry. However, choosing the right solutions comes as the main challenge for many developers and businesses.

Here, businesses can better decide to pick mobile app development. It helps analyze and design the solutions as per the user’s behavior. Also, having an active and robust app can assist in adding value to existing products and customers.

Stellen Infotech is a mobile app development company specializing in iOS and Android app development. Our expert professionals have the expertise to take your app’s responsibility from ideating to launching. We use the right frameworks and tools to build a solution that stands out. Furthermore, our app development services help improve your brand exposure and engage consumers in multiple ways.

Advantages-Of-Using-React-Native-For-Mobile-App-Development

Advantages Of Using React Native For Mobile App Development

If you are considering entering the world of mobile app development, you should know that there are countless options at your disposal. Most developers would rather use React Native for their next project. If we talk about the advantages of using React Native for Mobile App Development then we can say that it has a lot of benefits. One of them is its advanced user interface.

React Native is one of the many cross-platform app development frameworks available in the market. It is not a separate framework but can be considered an extension of React JavaScript library. React gives you all the capability to build user interfaces. This makes it easy for developers to go over different platforms and make apps that look and feel similar across devices, while still maintaining a consistent code base. React Native brings all this under one roof to help developers in making apps for iOS as well as Android-based devices using JavaScript/TypeScript codebase.

Here are some advantages of using React Native for mobile app development.

Why To Choose React Native Framework for Mobile App Development?

Allows Code Re-usability:

The convincing benefit of using React Native for development is it does not require separate coding for multiple platforms. It means the developers can use the same code for building apps for different operating system-based devices. As a result, the efficiency and speed of app development increase. Furthermore, there is a lesser requirement for maintenance.

Guarantees the Native Feel and Look of the Application:

All the components of React Native framework comply with the native ones. It functions in conjunction with its own JS and the native UI building block. Thus, assuring a native-like feel and appearance of the app. In addition, the building block remains the same for iOS and Android and the appearance of the app for both platforms is also quite similar.

Hot and Live Reloading Convenience:

React Native framework helps in hot reloading. It aids easy compilation and reloading of modifications done in coding. Furthermore, the advantage of hot reloading lies in its capability of changing the source code the way developers can see the coding even if no app compilation is performed.

Streamlined User Interface:

The main benefit of React Native that attracts the attention of developers or business owners is its assurance of a streamlined user interface. The in-built JS library allows the developers to create apps in a proper sequence that is more unique, engaging, and responsive.

Facilitates Integration of Third-Party Plugins:

Building an app can be a long and expensive process. Here, React Native framework allows the integration of third-party plugins. Furthermore, it enables the integration of options like native modules or JS-based options. All of this helps in boosting the application’s overall performance and functioning.

Cost-Efficient Framework:

The pre-built components and re-usability of codes reduce the app building cost to a greater extent. There is no need to write code separately for iOS or Android app development. Moreover, the pre-built components are easy to deploy, and the overall development process quickens.

Improved Performance:

The React Native framework is effective as it enhances the overall website’s performance by using varying controls and modules. It functions by interacting with native iOS and Android components. These elements help in producing independent native API codes.

The framework’s use of a dedicated thread has a direct impact on performance boost and modification. You also have the option to select alternative solutions. These include a WebView. However, you need to know that these options can negatively impact how well your app runs.

Vast Community Support:

React Native is an open-source framework that allows the expert developer community to evaluate the technological documentation. furthermore, they can contribute to the advancement as per their desire.

In addition, experienced or novice developers can reach out to the community for the guidance of expert developers, gather information on any development-related issues, etc. Even one professional can seek feedback from other professionals for the ongoing project they are working on.

Additionally, developers are urged to share their discoveries and lessons learned. Thus, creating a truly collaborative environment for all professionals. One of the amazing advantages of using mobile app development services for React native-like framework is this.

Conclusion:

Native mobile app development is the best way to go for any business. If you are planning to make your business more efficient and agile, react native will help you in taking your business to new heights. Other than delivering exceptional user experience, it provides immersive features and advantages. For example, the convenience of code re-usability, access to huge community experts, and pre-built components, all are offered. Thus, reducing the overall cost of the app development project.

The React Native experts at Stellen Infotech are well-versed and experienced in building feature-rich mobile app solutions. They assure the applications designed have responsive UI and have multiple plugins integrated to enhance overall performance.

So, what are you waiting for? Book your web development consultation with us today!!

How Artificial Intelligence Is Affecting SEO?

Artificial intelligence refers to the use of Automated software or program which performs different activities on instructions and settings. The complete different actions quickly and efficiently without requiring any human intervention. Several industries, such as information technology, medicine, aviation, eCommerce retail, etc, depend on artificial intelligence to process a large number of data, segment users into different groups and offer personal business solutions to the right people at the right time and generate leads and sales in bulk on a daily basis.

  • A helping hand in keyword research

Keyword research is one of the main activities of Search Engine Optimization in which digital marketing professionals explore the main search terms used by internet users to find the desired info products and services over the global internet. SEO specialists have to determine the user intent and the potential audience the exact keyword that can represent their business on the web and assist search engines to track and display appropriate web pages in search results. So, they use artificial intelligence based keyword research tools to automate the Keyword Research and Analysis work and find the best keyword for their business.

  • A great help in Search Engine Optimization

A large number of SEO experts optimize the sites for different search engines but only a few of them are able to generate the results expected by a professional SEO company. It is because the rules of Search Engine Optimization keeps changing every now and then following Google’s update. So new as well as experience digital marketing professional find it very difficult to optimize sites for higher ranking. that is why they used artificial intelligence based plugins and tools to optimize websites in a proper manner and help it rank in the top search results of different search engines. AI-based SEO tools also track irregularities in your SEO campaigns and red mark them. You can work on those issues and improve your SEO skills greatly.

  • Content Grilling

There are many digital marketing professionals who are reckless about the content quality they use in website optimization. They just get the content from content developers and upload it on websites for consumption. Such content may have many errors which diminish the reputation of your brand in the search engines and visitors. Google will never show your website in its top search results if it is loaded with outdated and low-quality content. You should not forget that there are many content writers who just do the copy paste job to produce content. If you use such low-quality content for Website Optimization you will not be able to find a place on the first page of Google.

Therefore it is very important for all digital marketing professionals to check the content quality carefully. But due to the excessive work pressure, it is not possible for the same to check each and every content manually and find out all possible mistakes as it demands a lot of time and attention. So, they can use the AI-based content moderation tools to find possible errors, check it’s uniqueness, keyword placement, grammatical mistakes. Such tools automatically point out errors in your content and suggest possible changes. You can easily fix those mistakes and make the content more useful for the targeted audience.

  • Automated protection to your website

Almost all digital marketing professionals unanimously agree that safe websites attract a large number of audience and help their owners to convert visitors into paying customers. You must always keep in mind that tell at your side is prone to different types of online security threats. It is impossible for a Webmaster to keep a close eye on activities taking place on a website. That is why they use artificial intelligence based security plugins and tools to automate the site security work. Such tools prevent attacks on your site successfully and keep it safe in all circumstances.

  • Automation of Data Collection and storage

All those digital marketing professional who optimizes eCommerce website need data to know the user intention and provide a personalized business solution accordingly to sell more products and generate leads. You must always keep in mind that eCommerce website Optimization is not a child’s play. An eCommerce website may have several product pages making it very difficult for Digital Marketing professionals to take care of their Optimization aspect and help search engines to rank those pages in top search results. That is why today digital marketing professionals use the dedicated CRM software to automate the collection of data and its storage on cloud servers. The CRM software automatically optimizes the customer data and assist SEO professionals in E-commerce website optimization.

  • Automation of email marketing activities

Email marketing campaigns are one of the most important works of Search Engine Optimisation. In this process, digital marketing professionals send newsletters to subscribers to introduce new products and services to them, create awareness of the brand, retain the lost customers and increase the website conversion rate sooner or later. Digital marketing professionals experience a lot of pressure while conducting even marketing activities If a company has the largest subscriber base which is growing with each passing day. It is because the preferences of different uses are totally different from each other. There is no benefit of sending a newsletter which doesn’t meet the needs of targeted audience. So company used artificial intelligence based email marketing tools automatic delivery of personalized newsletters to customers at the right place and nighttime. This increases the possibility of reaction to the delivered newsletters and enable entrepreneurs to get it business benefits.

  • Website Optimization for voice search

Of course, there are a large number of internet-Savvy people type keyword in the search bar of search engines to find the desired information, products,and services. But young generation is using voice search for the same. Instead of typing text in the search bar of search engines they use voice command to find the desired stuff. Out of 100, 20 people use voice search command. And the most interesting thing is that then numbers are growing with each passing day. Therefore you should optimize your website for voice search. You will be able to generate more traffic to your website and convert them into leads. All this is made possible with the use of artificial intelligence in Search Engine Optimization.

Let’s conclude

In 2019, the dynamics of Search Engine Optimization is changing fast. Digital marketing professionals are using the latest technology for the site Optimization and increasing the overall business opportunities. Use artificial intelligence in Search Engine Optimization to boost the effectiveness of your SEO campaigns and stay at in the online business at all times. Good luck.

Up Your Game With These 8 Mobile App Development Trends

Up Your Game With These 8 Mobile App Development Trends

Have you been procrastinating to build an app for your business from a long time? Is it getting difficult for you to digitize your business and ultimately monetise it?

Think no longer as competition is already hard, so if you play hooky you will end up losing a great deal of traffic and profit simultaneously…

App Traffic + Conversion = Revenue

Did you know that mobile application development can really help you reach very high levels of business transformation? Conversion calls for action which must be taken by every ‘far-sighted entrepreneur’.

There are a hundred thousand ways of creating an app- right from conceiving an idea to designing a wireframe and coding work to launching an app on Google Play Store (if you  are creating an Android app.)

Things can become quite obscure if you don’t pre-plan the whole mobile development process in advance. Of course, it matters a great deal when all strategies are laid out well and followed well.   

“Every day, on average, 4.3k apps are released on the Google Play Store…”

Source from: https://www.activatedesign.co.nz/Blog/13-Amazing-Facts-About-Mobile-App-Development/

This fact is breathtaking enough for any business owner to get into action right away…

What type of app should you develop for your business?  

As soon as you manage to convince yourself to invest into mobile application development services, what hits your mind instantly…any app ideas?

Rather app ideas to make money?

Many factors contribute to the selection of an app idea. Dig deeper into the world of app ideas that haven’t been made yet…

People actually spend 87% of their time on mobile apps in comparison to websites.

Source from: https://www.activatedesign.co.nz/Blog/13-Amazing-Facts-About-Mobile-App-Development/

When it has become incredibly important to bring your business on a smartphone/ tablet, what else than a mobile app would be helpful? Current scenario values out-of-the-box and never thought-off ideas so that app users are impressed at first glance.

Witness Business Growth with these best 8 App Ideas 2019:

We are already aware of the top 3 apps that people can’t live without. If you haven’t guessed until now- Amazon, gmail and Facebook are the three giants that people deny to skip.

 

  • Artificial Intelligence (AI) apps:

Undoubtedly, apps with Artificial Intelligence (AI) and Machine Learning (ML) have led to skyscraper popularity in a very less span of time. With apps based on these two technologies, any mobile application development company can create productive and fun apps with ease.

Thinking upon ways to create such apps is important, no matter what! Pain is gain.   

There should be a proper plan through brainstorming sessions to create such apps to provide meaningful solutions to client business. It is high time to capture the market with this technology and show your business vision to transform businesses through mobile app development.

Why Artificial Intelligence in apps matter?

  • AI brings extreme perfection and efficiency.
  • Boring tasks can be completed easily.
  • It takes customer satisfaction to high level.

Siri, Google Now, and Cortana are obvious examples of artificial intelligence, but AI is actually all around us…”

Source from: https://www.alphr.com/artificial-intelligence/1002792/what-is-ai-ten-things-you-need-to-know-about-the-future-ofSource from: 

For Instance: AI apps such as AI Assistant apps, AI camera apps have come to attract the future of trending apps.  

 

  • Blockchain apps:

 

Blockchain has come to take a high position in the most amazing app ideas, Android developers should be creating. Isn’t it like entering into a world of advanced technologies making things simpler through complex processes. Indeed surprising that we have come to a threshold of the best of technological era.

“Tech will transform from something we actively use to a more seamless integrated experience that is ‘on’ all the time.”

Source from: http://info.localytics.com/blog/the-10-most-telling-quotes-about-the-future-of-mobile

                    – Daniel Bæk, Co-founder of Nodes

Why Blockchain in app development is buzzing?  

  • Increasing acceptance of cryptocurrency.
  • Flurry of ideas for Blockchain apps are possible.
  • Top-notch security in financial transactions.

Global blockchain market is expected to be worth $20 billion in the year 2024.

Source from: https://www.btcwires.com/c-buzz/will-the-global-blockchain-technology-market-be-worth-20-billion-by-2024/

For Instance: Blockchain wallet app, distributed cloud storage, networking and more…

 

  • Internet of Things (IoT) apps:

 

IoT apps utilizes interconnected machines/ devices or computers on a large-scale so as to receive real-time information of things and never miss a moment! Internet of Things has helped automate tasks and free up time with the humans like never before.

You should always put your best team and your best app on your mobile app.

Source from: https://www.textmagic.com/blog/21-inspiring-quotes-about-the-future-of-mobile/

                               – Eric Schmidt, Executive Chairman of Alphabet Inc.

IoT devices save a lot of time and money. Users experience the highest level of satisfaction while using these devices or machines. Things happen which were mere dreams. Thanks to the technology of Internet of Things that imagination is transformed to the best of the industry for good.  

Why IoT should be your choice in apps?

  • Error-free integration of sensors in devices.
  • Real-time analytics and embedded systems.
  • User-experience of highest level.

“$60 trillion in Industrial IoT investments by 2030″

Source from: https://www.fool.com/investing/2017/11/25/10-jaw-dropping-facts-about-the-internet-of-things.aspx

Internet of Things Examples in terms of apps: Smart home apps, Smart city apps, cars etc.

 

  • Apps for Wearable devices:

 

Wearable technology has entered into the world of app development and has found unlimited admirers. Wearable technology future definitely shines bright with high-class innovation in healthcare, education and so much more. With this in mind, we have included it in the list of top app ideas Android. Obviously, the same applies to iOS platform as well.  

“The relationships between the apps that a user has installed on their phone will become exponentially more important, to both the consumer and the businesses themselves.”

Source from: https://www.textmagic.com/blog/21-inspiring-quotes-about-the-future-of-mobile/

                                                     – Nate Smith, Co-founder of URX

The pros?

  • Wearable technology for healthcare is the best discovery ever.
  • It reminds employees at workplace to exercise more often.
  • Boon for health and fitness freaks.

The wearables market could be worth $25 billion by 2019

Source from: https://www.fool.com/investing/2017/11/25/10-jaw-dropping-facts-about-the-internet-of-things.aspx

For Instance: Wristbands, blood pressure monitors, fitness tracker and many other wearable devices are up in the market. Get an app built to manage these devices to get maximum benefits.

 

  • Augmented Reality (AR) apps:

Augmented Reality Definition: It is a combination of technology interwoven into real-world surroundings for almost real experiences. The objects are thus, enhanced by computers and technology that UX is taken to a level of hyper-realism and craziness. It is not just about visual experience but the olfactory, auditory and other surprising elements.

Why Augmented Reality apps?

  • These apps engage the user in a blink of an eye.
  • Personalised experience to the users is possible.
  • Hyper level of interactivity with users.

If you still don’t know, Google maps is an AR based app which is also the most inspiring app every for any mobile application development company.

Can you ever forget Pokémon Go?

It belongs to an era of AR based apps.

Make your app the next best-thing in the mobile app industry with these clues at your disposal.  

“Mobile is not the future, it is the now. Meet your customers in an environment of their choice, not where it is convenient for you.”

Source from: https://www.textmagic.com/blog/21-inspiring-quotes-about-the-future-of-mobile/

For Example: Augmented Reality apps for education, Augmented Reality game apps, Makeup trial apps, dress try-on apps and more.

 

  • Virtual Reality (VR) apps:

Virtual Reality apps have brought a revolution in mobile development industry. Unfortunately, there is still much in a latent phase. So much remains to be discovered and so, every entrepreneur has an opportunity to dig deeper into concepts and apply them to their app development processes.

Talking about Virtual Reality and Virtual Reality headset, there is no looking back when it comes to giants like Google, Facebook, Samsung and Youtube who are trying to capture the market with their own products.  

“About 75 percent of the Forbes World’s Most Valuable Brands have created some form of virtual reality or augmented reality experience…”

Source from: https://www.youvisit.com/learning-center/blog/12-surprising-virtual-reality-facts/

It has become extremely important to look up to technological advances such as VR apps as compared to traditional apps. Users find it easy and interesting to use high-tech apps.

Pros of Virtual Reality app:

  • This technology makes things highly captivating.
  • Enhancement of user experience.
  • Error-free training in defense, aviation and industries.

For Example: Virtual Reality 3D, Education and sports Virtual Reality apps, Marketing and Games.

 

  • Shopping (m-Commerce) apps:

If there is a kind of app that would rarely go out of trend, then it has to be a shopping app. M-commerce (mobile commerce) is the fastest way to gain fame and popularity in this pushing era. You have to have a twist in an online shopping app that can help you stand out in the crowd. Thinking of features that are not yet seen, would help your users stick to your shopping app.    

“From 2013, when Zara first launched their mobile app, their sales have increased well over 60% today”  

Source from: http://customerthink.com/the-future-of-fashion-ecommerce-lies-with-mobile-apps/

Online shopping apps bear a tag of giving a hassle-free shopping experience to users. This is pretty true as well customers love to purchase from apps which was able to give smooth experience while shopping. On similar terms, giving a crowd-free environment with maximum payment methods never fail to attract and retain customers.   

Why choose to create m-commerce apps?

  • Variety of products can be added to the app database.
  • Multiple payment methods for use.
  • High discounts and price comparisons.

“Mobile apps have lowest shopping cart abandonment rate: apps – 20%, desktops – 68%, mobile sites – 97%.”  Source from: https://www.forbes.com/sites/quora/2017/12/19/why-many-online-shopping-sites-are-becoming-mobile-shopping-apps/#20ea943a62c2

For Instance: Mobile shopping apps for fashion, clothes, electronics, grocery and more…   

 

  • Chatbot apps:

Chatbot technology is being integrated by app development companies into apps for better customer service as well as quick handling of customers. But, these days everyone has an option to develop apps with this technology just for fun. An extension of Artificial Intelligence, Chatbots are fun and functional at the same time.  

“Visitor interactions with bots on your website increase lead conversion by up to 36%”

Source from: https://www.intercom.com/bots-for-sales?utm_source=google&utm_medium=cpc&utm_campaign=1524458325&keyword=%2Bchat%20%2Bbot&utm_ad_collection=63822088968&utm_ad=339017868641&match_type=b&network=g&ad_pos=1t1&gclid=EAIaIQobChMI5OP__NWI4gIVCiQrCh0b7A-_EAAYASAAEgJRl_D_BwE

If bot conversations can lead to such a high increase in sales through a website, why would it be not possible to double the numbers in apps? As soon as you utilize this awesome technology, it hits your users right away and engage them in seconds! Hire a chatbot development company to get your own bot app developed. Certainly worth putting into the list of app ideas.

Why use chatbots?

  • Chatbots help optimizes sales and marketing.
  • Helps to acquire, engage and support customers.
  • Conversing just like a real person.

Example: Joke bot, Quote bot, Meditate bot, Health bot and more

The Rundown:

We pulled together an ultimate list to create apps with high-tech technology integration such as Blockchain, Artificial Intelligence and so much more.

We believe you will choose the best viable trend for your business domain and hire an experienced Android app development agency for services.

Cakephp Cookbook: How to Create MVC-Oriented Charts?

The demand for feature-rich, professional and eye-catching websites give birth to new programming languages and frameworks. A good number of individuals tend to learn different programming languages. It enables them to get more web-development and design projects and increase their earnings.

We all know that PHP is one of the most prominent programming languages. It is used extensively by the majority of programmers all over the world to create awesome websites, CMS, and other web applications. There are many individuals that have a low learning curve. So, they face lots of problems while learning the PHP and its different frameworks.

Most of them resort to CakePHP. So, what exactly is it? How can you use it to create MVC-oriented Charts? Let’s study and find out. In simple words, CakePHP is a framework for developing CRUD (Create, Read, Update, Delete) applications with the PHP programming language. MVC and ORM are the two most used design patterns of CakePHP Cookbook. By using this framework, web developers can create awesome websites easily on a low cost.

They have to write less code while using this framework. See some other benefits detailed here below:

• Open source,
• MVC Framework,
• template engine,
• Caching operations,
• Search Engine Friendly URLs,
• Easy CRUD interaction with the database,
• Libraries and Assistants,
• Built-in Validation,
• Localization,
• Easy Availability of Email, Cookie, Security, Session, and Request Processing Components
• Supports AJAX, JavaScript, HTML, etc.

See How CakePHP Loop Request works:

CakePHP Loop Request

 

CakePHP Folder structure:

Folder name

Brief Description

Bin

It contains the cake console executable files

Config

It holds a few Cake PHP configuration files, such as connection information database, self-tuning, kernel configuration files, etc.

Logs

It contains log files as per your configuration.

Plugins

It holds CakePHP Plugins.

src

Here, application files are stored.

Tests

This is the place where you can test your application.

temp

Here, Cake PHP stores data.

Vendor

You install Cake PHP and other application dependencies here. Please don’t edit files in this folder without having any problem. It is because things may go out of your control.

Webroot

It is the public root document of your application. This section contains all the files that you want to be viewed by the public.

How to Create MVC-Oriented Charts using Cakephp?

cake php chart

 

(MVC: Model, View, Controller- Visual Diagram)
Arrange Components that are needed to create MVC-oriented Charts

(A) FusionCharts

There are many online resources from where you can download the latest version of FusionCharts. Apart from this, you can install it with the use of npm or bower package managers. For this, you need to use the below-mentioned commands:

For npm:
npm install fusioncharts
npm install fusionmaps
For bower:
bower install fusioncharts
bower install fusionmaps

(B) CakePHP Framework

Just install CakePHP using the following composer command
php composer.phar create-project –prefer-dist CakePHP/app my_app_name or
composer self-update && composer create-project –prefer-dist CakePHP/app my_app_name

© XAMPP Server

Install the XAMPP server to create MVC-oriented charts. You can use other servers also that support PHP and its frameworks. XAMPP Server is available for all major platforms like Windows, OS X, and Linux.

1. Establish the Virtual Host

First, you need to define a virtual host for your application. For this, you need to add the below-mentioned code httpd-vhost.conf file-

DocumentRoot /path/to/CakePHP framework
ServerName CakePHP-tutorial.localhost
SetEnv APPLICATION_ENV “development”

After making changes in your config file, save it and restart the server. Now, it’s time to commence your CakePHP skeleton with the use of the URL (http://cakephpxyz.locastlost) please verify whether you are in the right direction or not. It demands a deep understanding of coding practices. If you don’t know that, CakePHP Development Services may come to your rescue.

2. Link the my_app with The Database You Have

After the successful installation of the server, you see that CakePHP app not attached to the database. For that, you need to make changes in my_app\config\app.php file to create a connection with the MySQL database.
Datasources’ => [
‘default’ => [
‘className’ => ‘Cake\Database\Connection’,
‘driver’ => ‘Cake\Database\Driver\Mysql’,
‘persistent’ => false,
‘host’ => ‘localhost’,
/**
* CakePHP will use the default DB port based on the driver selected
* MySQL on MAMP uses port 8889, MAMP users will want to uncomment
* the following line and set the port accordingly
*/
//’port’ => ‘non_standard_port_number’,
‘username’ => ‘db_user_name’,
‘password’ => ‘db_user_password’,
‘database’ => ‘db_name’,
‘encoding’ => ‘utf8’,
‘timezone’ => ‘UTC’,
‘flags’ => [],
‘cacheMetadata’ => true,
‘log’ => false,

3. Insert FunsionCharts

• For this, you need to Download the FusionCharts PHP wrapper. Explore the usioncharts.php file and let that file remain in the folder.

• Now, it’s time to extract the JS file from previously downloaded FusionCharts Suite XT file. Just let that file stay in the folder in my_app/webroot/js/fusioncharts

• Now, open my_app/src/Template/Layout/default.ctp file and attach the JS file as displayed below:

IMAGE MVC

4. Create FusionchartController as shown here below:

Src/Controller/FusionchartsController.php
namespace App\Controller;

use App\Controller\AppController;

class FusionchartsController extends AppController
{
public function index()
{

}
}

5. Create MVC-oriented Charts Now

MVC-oriented Charts

You can create a directory in src/Template/Fusioncharts. For that create Fusionchart/index.ctp. It has the code which is needed for the creation of MVC-oriented Charts:

//creating the array contains chart attribute
$arrData = array(
“chart” => array(
“animation”=>”0”,
“caption”=> “Albertsons SuperMart”,
“subCaption”=> “No. Of Visitors Last Week”,
“xAxisName”=> “Day”,
“yAxisName”=> “No. Of Visitors”,
“showValues”=> “0”,
“paletteColors”=> “#81BB76”,
“showHoverEffect”=> “1”,
“use3DLighting”=> “0”,
“showaxislines”=> “1”,
“baseFontSize”=> “13”,
“theme”=> “fint”
)
);
foreach($query as $row) {
$value = $row[“value1”];
array_push($data, array(
“label” => $row[“category”],
“value” => $row[“value1”]
)
);
}

$arrData[“data”]=$data;

//encoding the dataset object in json format
$jsonEncodedData = json_encode($arrData);

// chart object
$columnChart = new FusionCharts(“column2d”, “chart-1”, “100%”, “300”, “chart-container”, “json”, $jsonEncodedData);

// Render the chart
$columnChart->render();
?>
// Container to render the chart

This is all that you need to create MCV-oriented charts. If you face any technical problems and not able to solve it, better contact any CakePHP Development Company for the solution of the problem. Don’t make experiments with codes as it can spoil all your efforts within a few seconds.
You get the final outcome like this:

Final Remarks

CakePHP Cookbook is being used by a large number of coders for the creation of websites or web applications in an easy way. By following the above-mentioned methods, you can easily create MVC-oriented charts using CakePHP. Don’t hesitate to hire CakePHP Developers if you face problems while creating the chart, website or web applications.

hybrid mobile app development

6 Reasons Why Stellen is The Best Company for Hybrid Mobile App Development

These days, Mobile marketing is an integral part of digital marketing. It is because a large number of people use the internet on mobile devices. Google, the world’s leading search engine, loves all those websites that are responsive to all mobile devices. While using the internet on mobile devices, most people like to use up-to-date apps to visit specific websites rather than typing their names in web browsers. So, there is a great demand for well-built, fast, good-looking and professional apps.

Big and small companies, after trying Native apps and Web apps, are turning towards hybrid apps to boost their business by leaps and bounds. What exactly are hybrid apps? What are their pros and cons? Is there any renowned company that offers Hybrid Mobile App Development services to needy individuals at affordable price tags? Let’s discuss all those points one by one.

Hybrid Mobile Apps

Hybrid Mobile Apps Stellen

In simple terms, Hybrid mobile apps are just like other apps you use on your mobile devices. They are available on app stores. As per your needs, install them on your device to communicate with your friends, play games, take awesome pictures, etc.

Technically speaking, Hybrid mobile apps are created by combing different web technologies, such as JavaScript, CSS, and HTML. They are placed in a native application which makes use of the WebView of a mobile platform (Just think Webview as a browser-less window which is designed to run full screen).

It allows them to access the different capabilities of a mobile device, such as contacts, images, camera, accelerometer, videos, etc. You must keep in mind that all these capabilities are prohibited from inside mobile browsers in most of the cases.

Hybrid mobile apps are also featured with native UI elements. So, users can easily it on mobile devices. Some mobile app development companies play with codes in hybrid apps so that they can easily be used as progressive web applications and desktop applications.

Advantages & Disadvantages of Hybrid Apps

Advantages Disadvantages
As hybrid apps contain native hardware features, they don’t have the mobile web” browser look. Automatic generation doesn’t work properly on all devices.
Its content is easily portable. You just need a native harness to run it. Non-availability of troubleshooting or solutions to unprecedented problems that may flourish when you use the app.
You can easily distribute it on different app stores. Be ready to pay extra fees for build-platforms used for the creation of hybrid frameworks.
It can be used both online and offline. If the App store comes to know that your app is not native, it can be removed from the app store.
Lower monetization and distribution potential if your app is not published on major app stores.
Most hybrid apps are created with HTML5. So, they need the support of the system’s browser to run the application. External parties can easily penetrate the app’s security wall and disturb their normal operation.
A slower performance of an app is possible due to the lack of pure UI assets of iOS or Android.
The developers of hybrid apps have to rely on third parties (to create hybrid applications on the new iOS) when a new iOS version is launched.

When it comes to the creation of Hybrid apps, Stellen Infotech leads from the front. This mobile app development company has a team of dedicated, well-trained and experienced app developers. They have the expertise to create all types of hybrid apps that will help you to display your core business idea to the targeted audience in an engaging way and generate leads. Here are 6 reasons why Stellen Infotech is the best company for the creation of hybrid apps:

1. Extensive Market Research Before App Creation

market research

The majority of mobile app development companies have lots of projects in hand at the same time. So, they don’t conduct the required market research for the creation of customer-oriented hybrid apps as by the demands of clients. With Stellen Infotech, you don’t face such hassles.

When you approach this company with your hybrid app development project, its developers conduct extensive market research. They study the latest business trends under your niche and suggest you some blueprints. Once you finalize a particular blueprint, they start the app development work without making any further delay. They offer the ready-to-use hybrid app to you on the scheduled date.

2. Stellen Infotech Is Economical Compared to Others

Stellen Infotech Is Economical

There are many mobile app development companies that offer hybrid mobile app development services to clients/customers. But, their services are costly. Start-up companies, individual entrepreneurs and small-scale companies have a limited budget for online marketing of their products/services. So, they can resort to Stellen Infotech to get feature-rich hybrid apps at affordable price tags.

3. Hybrid Apps for Online and Offline Use

On a number of occasions, tech-savvy individuals don’t have access to the internet on their mobile devices. Doesn’t it mean they should stop using their favorite mobile apps? No, not at all. Mobile app developers of this company create hybrid apps in such a way that they can easily be used both online and offline.

4. Quick Performed Is Guaranteed

Quick Performed Is Guaranteed

Mobile app developers of this company use different Frameworks and the latest technologies for the creation of hybrid apps. So, clients get hybrid apps that work quicker than a general mobile app. They use only the necessary graphics to ensure that the app loads quickly on mobile devices.

5. User Experience Is Always A Priority

user-experience

User experience matters a lot and determines whether the app will win appreciation from the targeted audience or not. Mobile app developers of this company prioritize user’s need while creating hybrid apps. So, they load it with all the necessary features, making it easier for users to use the app without facing any problem.

6. Compatibility With All Major App Stores

Hybrid apps created by Stellen Infotech are compatible with all major mobile app stores. So, you can upload your hybrid apps on all leading mobile app stores and reach out to a large number of mobile internet users easily. Just request them to download your hybrid app and start using it for the promotion of your business.

Concluding Remarks

The acceptance of hybrid apps is increasing in the business world. If you are a looking for a mobile app development company that could help you get the best hybrid app for your business, Stellen Infotech is the best bet you can make without having any second thoughts in mind.

Top 6 Digital Trends to transform the banking sector in 2018

Information technology makes a big contribution to increasing the efficiency and productivity of most business processes. Digital trends help companies to gain a competitive advantage in the market. IT has already entered into different industries. Banking section is not an exception to it.

These days, the young generation doesn’t like to go to the bank to avail of different banking facilities. They want to access almost all banking services easily and instantly at their doorstep. As a result, banks have gone online. They adopt digital transformation trends from-to-time to serve their customers in an easy way.

API, artificial intelligence, convenient mobile banking, new forms of secure authentication and Internet of things, etc are helping banks to reach out to a large number of customers. So, what are the top 6 digital transformation trends that are likely to dominate the banking sector in 2018? Let’s research and find out

1. Banks Will Broaden Their Services With API

Services With API

The full form of the API is the application programming interface. It is very useful for software integration. It allows banks and customers to exchange information and make transactions easily. Technically speaking, APIs are software intermediaries that facilitate the connection and operation between two different applications to provide new services to clients/customers.

Different banks have been using APIs for many years. It is because they provide opportunities to implement innovative contextual solutions that are not possible without opening banking services. As per the report compiled by IDC consulting company, by the end of 2018, 50% of all banks in the world will be using at least five external APIs.

Therefore, banks are rapidly coping with IT companies with the help of APIs. In some countries, the use of APIs is made mandatory by the regulatory bodies. Now, banks use third-party APIs to allow customers to know the status of their accounts easily and make transactions quickly.

2. Biometric Identification Will Be the order of The Day

Biometric Identification

Security has always been a cause for concern for banks. Nothing will change significantly in 2018. Banks will look for ways to add new levels of security to their services in 2018. We all know that scams and financial misappropriations keep taking place in banking sectors. To check the growing tendency of fraudulent activities, all banks are using bio-metric identification method. In 2018, its use is likely to continue further. Banks, in consultation with credit rating agencies, will be able to have complete information about customers before making transactions.

After the implementation of biometric identification, customers can protect their hard-earned money. It also helps banks to reduce the cost which is spent on tracking fraudulent activities in the banking sector.

The experts of the banking industry believe that the cost of implementing a biometric authentication system will grow by 20%. Currently, customers are authenticating payments on smartphones with a fingerprint. Banks will use face recognition systems and user identification based on the voice pattern to stop financial scams and frauds.

3. Artificial Intelligence Will Improve Client’s Experience

Artificial Intelligence

Artificial intelligence will help banks automate different banking tasks and improve the quality of customer service up to a great extent. In 2018, different banks will start using AI to demonstrate corporate data to customers in an easy way. This will help them to eliminate the problems related to the complex basic systems and serve customers quickly.

Banks have to deal with large groups of clients/customers every day. So, they come across several customers with different buying habits, motivators and satisfaction factors. Because of AI, it is possible for them to know the needs of each individual separately and serve them accordingly.

However, it is important to note that AI will not replace the banking staff completely. In the near future, there is no possibility that the entire banking system will come under the control of the AI. But, AI can help banks to automate banking works and improve customer service with the help of chatbots.

Several financial and banking experts argue that AI costs around 50-90% less than regular employees. So, it is expected that banks will invest more in AI to improve their efficiency and maintain high-quality customer service. This happens because of the rapidly growing popularity of on-demand Economy and Apps. In the next 2-3 years, banks will start introducing AI in their applications. So, it will benefit bank customers in different ways.

4. The Use of IoT Will Get Increased in Banks on A Small Scale

In 2018, banks will keep using the Internet of things. In 2019, it is possible that banks will test IW technologies in their offices to ensure high attendance of employees. For this, banks need to observe how customers will react to sensors in such offices. If everything goes well, it will help banks to expand their business activities and improve the overall level of customer service.

For example- banks can use beacons or sensors for biometric authentication of customers who are present in offices. They can transfer the received data to an ATM. It will help that particular ATM to preliminarily prepare withdrawal parameters based on the customer’s preferences. It will help customers to receive money easily and immediately. Such a transaction can increase the popularity of the Internet for things and satisfy customer expectations completely.

5. Mobile Banking Will Become Hassle-Free

mobile banking Stellen

In 2018, Mobile banking will become easier to use because of the new technologies. It is believed that consumers will increasingly prefer mobile banking to standard banking service. It will happen because their digital, user and client experience become perfect and information based. This will facilitate seamless digital banking between consumer and business, one-click customer payments, etc.

6. Say Hello to Cryptocurrencies

cryptocurrency stellen

The conventional financial transactions involve banks, financial authorities, and other third parties. It delays the pace of financial transactions. So, now big companies, financial firms, and entrepreneurs are turning towards different cryptocurrencies. In simple terms, cryptocurrencies are digital money that doesn’t require any authentication from government and third parties to complete transactions. So, its use is increasing with each passing day despite several initiates by different countries of the world to restrict its circulation. Just know whether the use of cryptocurrencies is legal/illegal in your country and use it accordingly.

Final Words

Technological advancements challenge the hegemony of traditional organizations. The banking sector is not an exception to it. Banks and folks of this sector must know the above-mentioned digital advancements that are likely to prevail in 2018.