web designer

Essential Skills Every Web Designer Should Have

Demand for web design is increasing daily as more firms move their business online. After all, online storefronts these days contribute a lot to the business’s bottom line. 

Are you looking to employ a web designer for your in-house or client project fulfillment?

Being a business owner, having a web designer who masters multiple languages, coding skills, digital strategies, and other technical knowledge is vital. Furthermore, a skilled web designer must be creative enough to introduce varying ideas for different project needs. After all, the website design is something that communicates with the customers and ensures that user expectations are met.

In this write-up, we have come up with the must-have and the right skill set to look for in a website designer before employing them. 

What is the Role of a Web Designer?

The role of a web designer is to create compelling websites ensuring higher customer engagement and business ROI. These include correct text placement, easy loading images, creative layout, etc. Also, it involves utilizing the style, font, and color preferences depending on the business objectives and needs. All it requires is coding skills and knowledge of HTML, CSS, etc. 

Overall, a website designer employs the workplace and technical skills to build a website design that looks and functions on multiple devices. They make a website not only focusing on a good appeal but optimizing it to deliver better UX. 

Must-Have Skills For a Web Designer

Technical Skills

Website designing depends on site usability and programming knowledge. Some essential technical web designer skills are given below: 

HTML, JS, and CSS Knowledge

HTML: HyperText Markup Language is the essential skill to meet any website design needs. Ensure the web designer you hire not only uses CMS or WYSIWYG but has the knowledge of HTML. After all, it is what helps to manage the workflow even when these editors are not efficient. 

JavaScript: JS is the skill usually owned by web developers that helps manipulate website components in real-time. However, web designers must know JS. 

CSS: HTML alone handles the website’s layout. The knowledge of Cascading Style Sheets is necessary to define the elegance and website’s visual appeal.

Visual Elements

Web designers use software such as Photoshop, Figma, Illustrator, and more. These assist in streamlining menu display and navigation and make visual elements appealing. The components involve icons, product pages, logos, banners, etc. But you need to look for web design experts who are also well-versed with the best design practices focusing on organized website information flow. These things include design theory, color theory, typography, and more. 

User Experience Knowledge

Every web designer’s skill set must understand the importance of user experience and how design impacts it. Hiring a UX expert can be the solution for large website designing projects. However, for small or medium design needs, web designers can provide a fine-tuned experience to the users. They will know every tip and practice to make each web page easy to navigate and use. Their efforts to enhance user experience will involve designing tailored to the target audience. 

Responsive Design

A business website must be optimized for mobile-friendliness and easy accessibility. Hence, the website designer you hire must adjust a layout compatible with multiple resolutions and screen sizes. They should make the CTAs, text, images, and other media understandable. Only then visitors will spend more time on site and perform necessary actions. 

Basics of Online Marketing

No web designer is an online marketing expert. But they must possess an understanding of how the visual representation of a website influences the marketing aspects. Digital marketers may ask for social media images, infographics, and more to support paid ads or write-ups. Hence, if the designer knows what visual can outperform the competitor’s efforts, it will benefit your business.

Web Designer’s Soft Skills

These skills ensure the successful completion and delivery of the design project. 

Communication Skills

Communication is the key to successful business-client relationships. When it comes to web designing, it is again significant. How? A designer who does not understand the business objectives will fail to communicate the business message to the clients. Also, remote work requires teams to efficiently communicate with each. 

Therefore, the designing expert you employ must possess collaboration and communication skills. It will include the knowledge of multiple technologies and platforms to facilitate better interactions. 

Creative Thinking

Website designing is challenging for any designer with a lack of creative thinking. Every designer must understand design issues from many perspectives and find solutions. Thus, making the design more enjoyable. Also, creative thinking skills are those that increase any designer’s value. 

Project Management

Professional website designing is a time-consuming process. Many web designing experts struggle with deadlines, handling projects, lack specific skills, etc. Hence, look for those familiar with the tricks to manage the project needs and deadlines. Thus, keeping the complexities at bay and not compromising the business goals throughout the procedure. 

Interpersonal Skills

Web designing includes the efforts of not only the designers but other business departments as well. For example, they may need to connect with the marketing experts and ITes to understand the client’s needs and who the target audience is. So, the web designer must have the skills and capabilities to connect politely with others and know how to optimize the site for increased conversions. 

Final Thoughts

Web designing skills are not sufficient in this everyday evolving digital world. The designers must hold expertise or at least basic knowledge of every field, especially everything related to online marketing and websites. 

Hence, when searching for a web designer for your next project, ensure you choose the one with an understanding of the bigger picture. It must include the creativity aspects to well-versed knowledge and implementation of digital strategies. Regardless of whether you want to hire a freelance designer or an in-house expert, considering these skills will help you make the right pick. 

In addition, keep the skill requirements clear and pick talented experts. After all, only they can make the visions transform into existence. 

You can hire the web design experts of Stellen Infotech. Our trusted website designers experts deliver creative services for multiple industry types. Thus, helping firms promote their brands, connect with the customers, and build a strong brand presence. 

Thanks for Reading!!


SEO Marketing

Effective SEO Marketing Strategies to Boost Website Traffic

“Done building a compelling business website? Fantastic!! But will it be worthwhile if it is not recognized? Follow these SEO marketing strategies to rank your website on SERPs and drive increased traffic.”

Many businesses own amazing websites but fail to come up with proven and creative tactics to drive traffic to them. If you are also a business owner who wants their website to be discovered by a huge potential audience, remember SEO is a must. It is the process utilized by webmasters to enhance a site’s possibility of ranking high on Google and Bing-like search engines. In simple terms, SEO marketing strategies define how the target audience can know about your business. 

Additionally, statistics say 75% of users do not click through to the second page of Google results. It means driving traffic is not that easy but not impossible.

There are several methods for increasing site traffic, but not all of them guarantee success. So, in this write-up, we will discuss the most effective SEO marketing strategies to help you improve organic traffic, conversions, and overall search result rankings. 

SEO Marketing Tactics to Drive Organic Website Traffic

Optimize Content for Featured Snippets

 Featured Snippets

Featured Snippets are a piece of content that ranks on the top of Google SERPs. These are written and optimized to give users direct answers to their queries without making them switch to the competitor. Featured snippets are helpful, easily visible, and more likely to generate organic traffic

Simply do the following:

  • Use short, simple, and concise sentences with not exceeding 20 words limit. Avoid single and long-form paragraphs and language complexity. 
  • Structure web pages with headings and subheadings. It becomes easy for Google to search or understand the relevance of your webpage with the user queries. Thus, increasing traffic and improving website rankings. 

Build Quality Backlinks

External linking or backlinks is a vital factor leading to increased website traffic, and ultimately ranking. So, ensure you create backlinks with reliable sources. 

  • For this, you can write guest posts. It is an ideal way to get backlinks, increase SERP rankings, and enhance referral traffic. 
  • Perform in-depth research and pitch the high authority websites for guest posting.  
  • Ensure you write good quality content that adheres to guidelines. 

Write Compelling and Quality Content

The website traffic and ranking depend on the content quality. Also, Google sees if the website provides the relevant solution to users’ specific searches. Google’s main aim is to provide the best user experience possible. So, when the user demands for the right and engaging information are met, you ultimately achieve the expected traffic and ranking. 

So, below are some of the elements you must include in your content to make it more user-friendly:

  • Use relevant CTAs
  • Incorporate visuals throughout the website content
  • Keep navigation bar efficient and straightforward

Relevant Internal Linking

Another SEO marketing strategy to boost website traffic is internal linking. It is the process of linking the site’s content with other website blogs or pages. For instance, you own a flower shop. You can publish blogs regarding flowers on multiple occasions. Within the blog, you can add links to the flower range you sell and for which you have category pages on the website. 

Such internal linking will help users explore more and increase their time on the website. Additionally, it can:

  • Assist visitors with easy website navigation
  • Distribute credibility or link juice across the site
  • Help build an information network

Keep Meta Titles and Descriptions Descriptive

SEO Meta

When you post content, it is the one part responsible for ranking. Another element responsible for effectively encouraging the users to visit the site is the meta title and description. Both help users to click on the content in search engines. 

Remember that meta title is responsible for increasing or decreasing the website clicks. So, if your title tag is not catchy or conveys the sole purpose of the webpage, you may experience a reduced number of clicks.

Consider all these points when creating title tags and descriptions:

  • Add relevant keywords
  • Write it for your users
  • Keep title and descriptions unique for all the webpages

Remove Elements Affecting Website’s Loading Speed

The website’s loading time affects the SEO and user experience. Users will abandon the site if the web pages do not load quickly. Thus, reducing the website traffic and raising the bounce rate. 

  • So, check if unnecessary elements like plugins are incorporated into the webpage contributing to reduced load times. If yes, remove them immediately. 
  • Inspect other issues like HTTPS implementation, broken links, redirects, etc. 

Utilize Advertising Strategy to Boost Website Traffic

Advertising your website, web pages, or content on multiple social media channels efficiently boosts website traffic. For example, you can run PPC ad campaigns. Simply target a few of the keywords and analyze how well it attracts the potential audience. 

Similarly, you can count on Instagram and Facebook advertising that is widely popular to increase website traffic.

You can also employ the best SEO company that can run advertising campaigns for you if you are willing for paid ads and require instant traffic. 

Repurpose Content

You might be thinking about how to utilize content to boost website traffic. The best way is to repurpose existing content. Pick a well-performing blog post with potential traffic and repurpose it into infographics or video. You can also pick the best of your podcasts, if any, and write a blog on them. This will help you continue engaging the visitors and increasing site traffic. 

Incorporate Social Share Buttons

Do you know what social share buttons are? These are the links when integrated on the website or any blog page, enabling the users to share the content on their social media. Once your users begin to promote your website, the website traffic increases. 

Here are some ways below how to encourage readers to share your content. 

  • Build highly-informative, user-friendly, and quality content
  • Use quotes and phrases in your content
  • Add infographics, videos, images, and other multimedia

Final Thoughts

The need to attract potential traffic will never end. So, it is essential to implement these SEO marketing tactics to yield the best possible results. With so many options, you need to pick the alternative and see how it works for you. Remember SEO is a never-ending learning process. Therefore, make the most of these tips to rule the SERPs and achieve increased website traffic. 


web development services

Key Types Of Web Development Services to Boost Your Business

“The phrase “web development” refers to all the tasks involved in creating a website. It comprises everything from creating a simple website with content to developing compelling and engaging web apps, CMS, and other eCommerce solutions.”

These days, every business, whether online or brick-and-mortar, understands the value of web development. Web development is the process of designing websites or apps with a streamlined user interface and elegant layout. It involves understanding the customer needs and building functionality and an interface for the end users. Regardless of whether they are looking for information like product details or how to order goods, etc. Its main focus is on the website’s coding, programming, or similar technical aspects that enable efficient performance. It comprises multiple phases from ideating and planning to designing, developing, testing, and launching.

The number of websites available on the internet accounts for 1.8 billion. Thus, it makes it a necessity for businesses to hire web development services for building interactive solutions like websites or mobile apps. Thus, contributing to the business’s success and revenue growth.

In this write-up, we will discuss what web development is, its types, and why web development is essential for businesses.

Overview of Web Development

Web development is mainly about utilizing the programming languages to build and optimize websites for cross-browser compatibility. Some examples may involve designing eCommerce sites, blogs, social media sites, etc. Web developers utilize the best framework, access the in-built templates, and other functionalities, and build the web building platforms to build scalable websites. Also, developers write coding, build the solution, test it, and perform its launch. However, all of this depends on the solution they are developing and the platforms they are working on.

Different Types of Web Development

Front-End Development

Front-end development experts work on the website’s GUI using CSS, JS, and HTML. In simple terms, they design the end products delivered to the users with whom users can interact on any of their desktop or mobile devices. The main benefit of hiring web development services for front-end needs is they help build interfaces. These assist businesses achieve their objectives and emphasizing the user experience.

The layout, graphics, navigation, and other visual components are also designed and developed by front-end web developers.

Back-End Development

Back-end development specialists work on server-side software to make sure everything runs smoothly in the background. It is the area that concentrates on scripting, database, and overall website layout.

The professionals work with servers, databases, OSs, and other technologies. It oversees the code for the design, content, and security of the website. Hence, the services also involve working with front-end developers to achieve all these elements.

Full-Stack Web Development

Full stack development can be referred to as the complete toolkit for developers to perform the front-end and back-end web development tasks. The front-end tasks include building a graphical UI. On the other hand, back-end development assistance is required. It includes writing maintainable and business logic code for smooth application performance.

It helps experts build apps, websites, and other software solutions from beginning to end. Here, the ‘Stack’ word refers to the enormous technologies that help manage multiple functionalities on the same server, site, and UI.

PHP Development

PHP is a scripting language that web development experts use for building interactive and engaging websites. The framework itself comes with well-maintained, organized, and reusable code.

Some of the benefits of employing PHP web development services are given below.

  • It assists PHP developers scale systems
  • The MVC model ensures speedy development
  • Ensures reduced coding needs and increased impact
  • PHP framework is best at securing web solutions from any security threats

CMS Web Development

Content Management System is the platform that makes website development easy with attractive design. Also, it focuses on the web app or site’s SEO-friendliness. Furthermore, it uses plugins to suit different needs. The business or other users can simply use it to handle data by creating, removing, editing, or publishing content.

There are several platforms available, including WordPress, Drupal, and Joomla. These enable businesses to create custom solutions to get the most out of the information published each time.

Businesses need CMS development services when they want to raise the functionality of their websites. These alterations could be made to:

  • Upgrade the solution to the latest released technology
  • Promote fresh design components
  • Enhance the speed of the CMS platform
  • Move to self-hosted services

Custom Web Development

The goal of custom web development is to create solutions that are specifically suited to the needs of the client’s business. It includes things like meeting brand goals, handling compatibility hassles, or promoting product or service offerings. Custom web solutions are designed to interact with multiple elements and boost user experience. Quick and affordable web app or site development services are guaranteed when working with a reputable web development firm. Moreover, they assure providing a simplified, error-free service that boosts the company and expands its reach.

Usually, it involves the use of technologies like Ruby, Python, PHP, etc.

Python Development

Python is a high-level, dynamic programming language with many uses. Its main priority is code readability. This versatile, robust, and simple language facilitates multiple programming paradigms. It is the perfect language to achieve the site’s expanded functionality with less coding because it has user-friendly data structures. Enhanced process control is guaranteed by the object-oriented design. Additionally, Python has great integration skills and a framework for unit testing.

No matter what is the reason for choosing Python web development, it will deliver clear and understandable code. It can be used both for front-end and back-end purposes. The main reason web development agencies use Python language is its mainframe foundation, cloud-based services, integration of video streaming, etc.

eCommerce Development

Millions of people use the internet, and a huge number of them prefer to shop online because of its numerous advantages. Users are shifting more and more of their purchasing behaviors to the digital space. The importance of eCommerce development seems significant in this situation.

eCommerce development helps companies put their efforts into developing an engaging and attractive eCommerce site that drives conversions. Effective eCommerce development requires using the right strategy and technology stack for the project. It even offers interesting features like site optimization, cloud service integration, and the development of RRP systems.

Businesses may focus their efforts on creating an engaging and attractive eCommerce site that increases conversions with eCommerce development. Even more interesting options are available, such as site optimization, cloud service integration, and ERP system building.

WordPress Development

WordPress is a content management system that is easy to customize as per one’s needs. Besides a blogging tool, WordPress is used by businesses or expert developers to design attractive websites. The CMS offers numerous benefits that include features such as hosting web apps, publishing, RSS feeds, forums, etc. The website service providers leverage multiple support options offered by WordPress for development convenience. It includes website creation, edition, SEO optimization, and more.

All of these functionalities allow upgrading the website as per the changing trends and the need for improving web app or site rankings. In addition, WordPress web development includes multiple tools. These help to promote the website and boost online exposure.

How Does Website Development Help to Increase Your Business Sales?

Improves Online Exposure

Online presence is essential for businesses of all sorts. It helps in increasing the business reach to a wider and potential audience. Here, web development services help businesses attract customers and pique their interest in their product or service offers. All in all, the specialized developers make the whole user experience more interesting and personalized. Thus, helping in improving the brand’s online recognition and presence in the long run.

Builds Brand Credibility

A successful company consistently uses high-quality content and effective marketing techniques. Fortunately, web development assists in brand promotion and attracting a potential customer base. Another factor that web development services focus on is growing a sizable customer base. Such specialized services assist businesses in using social media and other strategies to establish their credibility. Since there are millions of people out there, businesses require a strong voice.

Enhances Sales Conversions

Websites that function smoothly result in higher sales conversions for businesses. Hiring professional web development services enables designing web solutions that transform visitors into leads, sales, and loyal consumers. They build clear and responsive websites with concise messages that can entice visitors to make the purchase and keep coming back.

Improves User Engagement

With web development, it is easy to maintain the business reputation among the end users. It requires gathering feedback on goods or services offered. Whatever platform you choose to build a web solution, it gives the convenience to connect with the end users and provide them the answers to their potential queries.

Delivers Client-Centric Websites

The convenience of the user and their experience are the two key aspects of website creation. As a result, working with a web development agency is essential. The web developer will concentrate on creating websites that are appealing and have excellent navigation. They will make sure that the text, pictures, and other visuals are presented appropriately. Website design for clients will be their primary objective. It has notable features like compelling CTAs, an easy-to-use user interface, and more. These all guarantee conversions.


The internet will stay and mobile consumers’ needs will continue to grow. To help make the most of the innovations and development platform upgrades, hiring modern web development services and skilled developers comes as the need.

They have a better knowledge of the programming languages and possess coding skills. Thus, making the business websites stand out from the rest and beneficial for the business and its customer base.

So, if you want to boost your brand’s online presence, improve engagement, and deliver a competitive edge, hire a reputable web app development agency. Not only these, but you will also explore even more benefits once you collaborate with the company.


CodeIgniter expert

Why CodeIgniter Framework is the Right Choice for Web Development

“Extensively performing websites and online exposure are two main factors behind every booming enterprise. After all, no business can stay competitive in this digital era without an engaging, appealing, and fully-responsive website.”

PHP programming language as a whole helps web development experts design scalable web apps from scratch adhering to high coding standards.

The continual technological improvements in the web development field give rise to numerous prospects for increasing ROI and business success. Therefore, choose CodeIgniter if you want to build a highly functional or affordable website.

CodeIgniter is one of the most effective frameworks dominating the market with a unique combination of functions and tools. It streamlines the PHP code to quickly and effectively produce a fully interactive website. Additionally, it has a huge selection of plugins, a straightforward user interface, tools, and libraries. All of this helps manage complex development processes.

Overall, the CodeIgniter framework helps developers build appealing, flexible websites. It will draw in visitors and turn them into loyal customers.

In this write-up, we will discuss in detail what the CodeIgniter framework is and why to hire a CodeIgniter expert for assistance. Also, it will explain why it is a worthy choice for meeting web development needs.

Overview of CodeIgniter Framework

CodeIgniter web development framework is based on the Model-View-Controller methodology. Also, it is open-source software that experts use to create dynamic websites. It may seem complex by its name and because it falls under the PHP language framework. But it is quite an easy and one-sided solution evolving each day to match constantly advancing development trends.

It comes with built-in libraries to establish a connection to a database. Also, these assists to carry out various tasks like sending emails and uploading files, among others. Additionally, it has a logical structure and a straightforward interface. Thus, making it easy to achieve an engaging and easy-to-navigate website.

Reasons to Choose CodeIgniter Framework for Web Development?

Eases Configuration and Customization

Every CodeIgniter development company strives to create apps or websites that meet the client’s requirements. Of course, it will only take a minimal amount of code or design customization to suit the needs quickly.

CodeIgniter is the framework that has in-built customization features enabling the developers to write code easily. Also, it allows file configuration and fixing of bugs in less time and without complexities. What else do you suppose a developer or business could hope for from such a platform?

Requires Minimal Coding and Saves Time

CodeIgniter framework has an easy learning curve. It saves typing more code and eliminates the chance of errors. As a result, it results in less time consumption for code debugging. The need for writing code is also reduced. This means the coding load quickly and occupies minimal space.

In addition, it has its own set of libraries and APIs setup. This is why the CodeIgniter framework is preferred for developing quick and robust web apps. As a result, no need for third-party integrations emerges, and the development process becomes less complex.

Fix Bugs and Errors

No user likes a slow-loading website that mostly crashes or freezes when it is browsed. To avoid such inconvenience, developers prefer the CodeIgniter framework to build sites that are highly functional and bug-free. Its simple and easy UI capability helps find errors throughout the site. Thus, ensuring the building of a flawless website that is fully functional and elegant beyond expectations.

Additionally, coding errors appear on the screen while working on building the site. This makes it easy to write error-free code and saves the time to check and rewrite afterward.

Superior Testing Capabilities

The latest CodeIgniter version supports a convenient testing process. It assists developers to test the website in each of the development stages. No matter what sort of glitches or errors are there, this framework displays all. Thus, facilitating excellent website performance.

It comes with a Smaller FootPrint

CodeIgniter is a lightweight PHP-based framework with a small footprint. Its codebase size is 2MB and the user guide is included. Additionally, even after such a small size, this framework has all the capabilities in-built with no need for third-party integrations. As a result, it eliminates all the need for website performance optimization.

This framework is simple to install, and PHP syntax can be used by developers to upgrade it.

Exceptionally Secure

Website security is a top priority for every business. The CodeIgniter framework meets the need in this case. It keeps track of the characters added to URI strings. Consequently, the likelihood of harmful data entering the app or website is decreased.

Its extensive features offered can handle the threats like cross-site scripting attacks, SQL injection, and remote code execution. Furthermore, it enables cookie encryption and decryption convenience. Thus, enhancing the product development process. Also, it allows the installation of plug-ins to improve website security.

Easy Migration

The toolbox provided by this framework enables developers to create feature-rich apps. Additionally, it facilitates performance optimizations regardless of the niche for which the website is being built. Everything, including server relocation, updates, and data migration is possible. The developers or businesses can rest assured that data will remain intact during the complete server migration process. No matter where you previously stored the data, moving it to CodeIgniter won’t be a problem.

Final Words

No business owners would want to have static and straightforward websites that were a thing of the past. Here, the PHP-based CodeIgniter framework comes as the solution to design dynamic and appealing web apps or sites. Its user-friendly URLs allow developers to build error-free and secure applications or websites.

Above all, this framework has a tremendous debugging feature. It instantly checks the bugs and displays the warning during the development process. So, all of these reasons are something that can not make you deny why it is popular amongst the developers.

You can connect with Stellen Infotech if in need of Codeigniter development services. Our team of skilled CodeIgniter developers is well-versed in the functionality, libraries, and structure of the framework. Thus, deliver high-performing web apps that adhere to coding rules and focus special attention on the user experience.

Shopify Store

Shopify Ecommerce Store Launch: The Ultimate Checklist

Shopify is the most popular eCommerce solution for SMEs. It makes it simple for business owners to create online storefronts and sell products. Also, it comes with all the equipment needed to arrange goods, design storefronts, and process payments online.

Are you new to the eCommerce industry?

You might be done choosing the business niche for which you want to launch an online store. Or you may have finished the research and decided to build an eCommerce store on the Shopify platform.

But what next?

Of course, it is about reaping the benefits in terms of increased sales and the establishment of a successful business. But there would be enormous questions striking your mind. It might be:

  • If all the goods are loaded appropriately?
  • Is your marketing strategy ready for store promotion?

Yes, it is essential to give all these questions one thought before moving towards beginning an eCommerce venture. Here, following Shopify’s pre-release checklist is necessary. It ensures you don’t skip any essential processes, concentrates on simplifying workflow, and lets you maintain accountability. In addition, you can hire the best Shopify experts to help you create and launch your eCommerce shop.

A Guide to Launching Your Shopify eCommerce Store

Enlist for a Domain Name and a Website

The role of the domain and website name is to direct the users and search engines to your eCommerce shop. Both of these also contribute to brand recognition improvement and online exposure. Also, remember that customers will never forget an engaging website name.

For this reason, getting registered for domain and website names is prioritized. Ensure maintaining your store’s name distinctive and relevant to your business niche. Additionally, it must set itself apart from other market competitors. Anytime you want, you can even alter the name of the store.

The best thing is Shopify platform provides the service of domain names and also hosts it. Simply visit the store and check for plans and buy accordingly.

Count on Multiple Sales Channels

It’s fantastic to have your eCommerce store developed on the Shopify platform. But keep in mind that not all want to shop on websites. Users are also more engaged and active on other social media platforms.

So, why limit your business to the website only?

Here, it would be wise to take into account a multi-channel sales approach. It can promote brand visibility, increase traffic, and boost sales.

You can utilize some of these popular channels given below.

  • Google Shopping
  • Amazon
  • Social media channels like Instagram, Facebook, and more.
  • Checkout Links

Seeking assistance from a reputable web development company is ideal if you fail to utilize these channels for store promotions. They can take care of all your eCommerce store development needs in a better way.

Cross-Check Payment Gateways and Improvise Checkout Process

You must look at these facts.

  • The annual loss in sales due to cart abandonment is $18 billion.
  • The complex checkout process causes 27% of visitors to give up buying.

Hence, to not experience any loss in sales, it is vital to building a streamlined checkout procedure. Here, you can include popular payment methods like Stripe, PayPal, Credit Cards, and more. Adding multiple gateways will ensure users can make payments with their preferred gateway and achieve the best possible experience.

Place a Test Order

When you are done integrating enormous payment gateways and billing information, test a product order. Look if:

  • Goods page look elegant or not?
  • CTAs, checkout page, and all buttons functioning appropriately?
  • The shipping rates are showing correctly as per the setup.

Here, the Shopify platform comes with a testing mode for the payment providers that can be set up without additional expenses. You will move through the complete purchasing process with it.

Prepare Standard Web Pages

Visitors browse certain static pages like Home, About Us, FAQs, and more when they want to learn more about the business.

Thus, it is advisable to include all of the following:

Home: It is the most vital web page that every business website must have. No matter how appealing your website is, it must always be simple to use because first impressions count for a lot.

About Us: It is the best sales channel when properly developed and presented. About us is the webpage that guarantees customers the validity of your company, encouraging them to connect with the brand without uncertainty.

FAQs: Frequently Asked Questions help meet the customer’s needs to a great extent. You might not be aware of what questions the visitors may have about your brand. But you can analyze the competitor’s pages and get an idea of the questions. It might be anything, such as your shipping regulations, contact details, return policy, etc. Simply put, adding a lot of FAQs with a search box will provide great convenience to the users.

Contact Us: The importance of the contact page is something you cannot ignore. Users must be able to contact your company without leaving the website by including information like your address, phone number, and email.

Perform Content Audit

Examine each piece of content before uploading it. Make sure the formatting, headings, and fonts are done correctly. Additionally, look for silly errors in grammar, spelling, etc.

In addition, make certain the appropriate CTAs are in place. Also, correct the URLs with any broken links. Review the entire website on multiple devices to ensure images upload rightly and the website seems responsive and cross-browser compatible.

Optimize Your Images

It’s vital to optimize the website’s visual content. The user experience is impacted by slowly loading graphics. Additionally, when clients are not satisfied, they abandon the online store, which lowers its rating on the SERPs.

So, simply follow these optimization tips:

Add alt text to images: It improves web accessibility and increases rankings on the search engines. Embed keywords but maintain the relevance with the image and file name.
Utilize the appropriate file type: JPG is the most used and recommended file type for web images. On the other hand, PNG is best for naming the graphics or icons.
Testing is a must: Performing A/B testing helps to determine where your eCommerce store is working best and where it is lagging. Incorporate contextual images. Also, analyze the best audience responses.

Specify Billing Information

Make sure to select the plan and enter all the necessary billing information into the store’s system before the 14-day trial period expires. This is because it won’t allow you to accept or process order requests if the trials finish without this information.

Summing Up

Now that you’ve reviewed the vital checklist for launching a Shopify eCommerce site, it’s time to put it into practice and start selling. At Stellen Infotech, we deliver promising and dedicated Shopify Design and Development services catering to varying business needs. Our skilled developers create eCommerce stores that exceed clients’ and consumers’ expectations in every aspect.

Thanks for Reading!!

Mobile App Develpoment

Key Benefits of Creating Mobile App for eCommerce Store

What if you get to know the trick to improving brand recognition, increasing sales, building clientele, and boosting brand reputation? Yes, it is possible with mobile app development for your eCommerce store. Mobile apps are unquestionably outperforming all other options now on the market. Thus, serving as the greatest method to maximize ROI and attract as many users as possible.

The year 2019 noticed eCommerce sales of $2.3 trillion, according to eMarketer’s study. Additionally, in the year 2022, mobile eCommerce sales peaked at about $3.55 trillion. All of this suggests that understanding the significance of mobile app development is vital for remaining competitive in the digital world.

Businesses can expand their services and engage with customers via their preferred channels, thanks to mobile apps. Everything from sending notifications about the product status and expected delivery to gathering customer behavior insights, mobile apps can do it all. As a result, you can expect a significant improvement in the revenue. So, why can it not be said that leveraging mobile applications can increase eCommerce sales? 

The best thing about mobile apps is that they can be tailored to meet the needs of eCommerce businesses. So, let’s now discuss why mobile applications for eCommerce enterprises are essential. 

Why Are Mobile Apps Essential for an eCommerce Business?

Boosts Conversion Rates

Comparing mobile eCommerce apps to mobile websites, higher conversion rates are guaranteed. The reason is that mobile apps make buying simple and convenient, allowing users to purchase within a few clicks.

The attributes such as wishlists, push notifications, sorting & product filtering, all contribute to a streamlined shopping experience. Additionally, faster checkout is possible each time as mobile applications allow the users to save all the payment details and other personal information. 

Simply put, a greater conversion rate and higher ROI are achieved by the collaboration of straightforward navigation, enhanced UX, and usability.

Raises Customer Loyalty

Users who choose to download your online store’s mobile app means they are showing interest in your brand. They are here to shop. On the other hand, the website users visit the site to simply gather any information or details regarding the goods. 

Simply think how a mobile app providing the personal shopping cart and brand’s product catalog at their fingertips can benefit? Of course, it will enhance the user experience and build a business reputation. Ultimately, it will result in attaining loyal consumers. 

Want to know how you can utilize a mobile app for client retention and building customer loyalty?

Let’s get started:

  • Push notifications: Allows to engage with the visitors. Sends notifications regarding upcoming sales, special discounts, and when which of the products will be back in stock. 
  • Loyalty rewards: Loyalty programs convince customers to return to your online store. It can be in the form of points, free items, or any reasonable discount. Also, you can reward them with bonuses or pre-access to new stock on their first purchase. 
  • Customer Support: Advanced client support helps build strong relationships with the customers. Providing 24*7 assistance to the consumers and solving their queries on the app itself could be great. Include options like live chat or a phone option so you can always provide service through the client’s preferred channel.

Personalized User Experience

Consumer expectations in the modern day are always evolving. No matter if they shop on a desktop or a mobile device these days, consumers demand easy app navigation. This simply implies that the store representation contributes a lot to what impacts the sales. 

According to a survey, 91 percent of customers say they would prefer to buy products from stores that recommend and offer discounts on items related to their searches. All in all, implying the demand for a personalized brand experience. 

  • Ensure keeping the mobile app’s design simple and precise. Make sure the product filtering and sorting are easily accessible. Also, the users must be able to easily view their saved items in the wish list.
  • Additionally, keep in mind that creating a customized user experience for the business needs more than just adding functionalities to the app. Gathering valuable customer insights like how they engage with your business, what they expect, and more is essential. All this will help you personalize everything from emails to marketing campaigns, product recommendations, etc.

Simply said, all of these practices will help you cultivate relationships with customers and persuade them to frequently shop from your online store.

Builds Brand Recognition

Your brand is constantly present on users’ smartphones, thanks to mobile applications. This implies that whenever the user will open their device and notice the store logo, it will remind them about your brand. Thus, the chances of them likely choosing your brand to shop over others increases.

Besides, the shoppers find it easier and more convenient to write reviews on mobile apps. The reason is they are easily accessible on the phone. Also, it saves from the inconvenience of logging into the desktops, browsing the site, and then sharing opinions about the goods. Thinking about the connection between the business and the reviews?

Reviews are known to enhance the brand’s online exposure, attract new clientele, and represent brand identity. However, do not forget to put the efforts into better UI/UX designs to deliver a seamless user experience.

Improves Marketing and Customer Engagement

No matter, whether it is the mobile app or website, marketing is necessary to obtain leads, nurture them, and boost brand awareness. Additionally, most traffic on the internet comes from mobile devices. This means having an app for your online store can help generate more leads. However, implementing tactics like PPC marketing, social media marketing, and more.

In addition, having influencers for support is a great marketing technique to promote your goods and drive traffic via their social media blogs or pages. 

Can you relate to all this? Yes, everything is done on mobile itself. 

Increases Sales

We have so far gotten to know that an eCommerce store’s mobile app development improves conversions, builds consumer loyalty, and boosts brand recognition. But what results in growing sales comes as the question. What are the efforts that encourage shoppers to buy? These include:

  • Ease of Ordering: Checkout is simpler, thanks to the streamlined app’s layout and style. Give customers the choice to finish their purchases with only one click. All of this effectively encourages customers to return who are familiar with the store’s procedures and who have trust in your brand.
  • Multiple Payment Methods: Provide customers with a variety of payment options to maintain an outstanding shopping experience. Allow people to add the card once rather than making them do so each time they use the app to shop. The transactions will go faster as a result. Include as many payment alternatives as you can. As a result, the user will become more interested in your brand.
  • Push Notifications: These help to inform the shoppers about ongoing discounts, upcoming sales, or new products to be launched soon. Remember that reminders keep the customers associated with your brand and even lure them to keep buying from you.         

The Bottom Line

Of course, it is not that easy to take the eCommerce venture towards success. However, leveraging each opportunity possible that can contribute to the business objective fulfillment is vital. Here, the importance of mobile app development for online stores is unmatched. It helps in improving the customer experience with the business. In addition, it multiplies the sales and raises the ROI. Mobile app creation will unquestionably require an upfront investment, but it will pay off greatly.

So, engage in building a mobile application for your eCommerce store, assess the shopper’s behavior, and implement the best tactics possible. Or you can simply hire mobile app development company, assuring offering a tailored experience and enhancing brand reputation.

You can connect with our expert mobile app developers at Stellen Infotech. We are the leading website and mobile app development company with comprehensive experience designing responsive and profitable software solutions. Our professionals leverage the latest technologies to build robust and flexible mobile apps that help businesses stay competitive in this digital era.

NFT Developers

A Complete Guide on NFT Marketplace Development

No one can deny the fact that the world is now digital! We are here with one of its best examples. Certainly, selling the goods directly is past now! With the advent of digitization, most of the works are now transforming into Non-Fungible Tokens (NFT) that are traded on a source- the NFT marketplace. Considerably, here, not only purchasing and selling digital goods is done but, it is a door for dynamic collectors and artists also.

The emergence of NFT has surprised all. The statistics confirm that its sale approaches $25 billion in 2021 letting several buys all; from cartoon monkeys to video clips, everything. Also, NFT future states that it will touch $80 billion by 2025. Of course, the figures are ensuring that NFT trading is highly preferable. To be a part of the NFT ecosystem, you can reach the NFT marketplace development company. For making it more convenient, and to make you understand the concept in a better way, we are sharing a step-by-step guide on creating an NFT marketplace.

What does NFT mean?

NFTs are cryptographic objects with metadata and different identification codes that are not the same. Basically, they emerged from the ERC-721 standard. It is developed by those who have developed the ERC-20 smart contract. The ERC-21 described the interface- metadata, security, and investor details for the selling and distribution of gaming tokens. Basically, we cannot replace the non-fungible tokens, “one-of-a-kind” is what it is called. Till now, unlimited NFTs are made by skilled NFT developers that confirm their credibility to investors.

The minting or creation of NFT created from digital objects show tangible and intangible things, such as:

  • GIFs
  • Music
  • Collectables
  • Graphic art
  • Virtual avatars
  • Video game skins
  • Designer sneakers
  • Sports and Graphic art highlights

Buying and Selling NFTs- NFT Marketplace

The amount of information mentioned above must have ensured that trading NFT is not possible without any platform- that is, the NFT marketplace, a decentralized platform. Here, those who like to trade NFTs must mint their digital assets. Each of these lists for purchasers to skim NFTs seamlessly and buy them.

Fundamentally, it requires the creators and investors to own wallets for completing the transaction easily. Definitely, there are definitely several options for selling NFTs. It comprises fixing the range of certain NFTs, also encouraging purchasers to get it with a bid price. Contrarily, the investors may list their NFT, defining the lowest bid to let the customers be in the auction. And until the auction ends, the individual gets NFT.

For accessing and using such marketplaces, below is what you need:

  • Crypto Wallet: It is a wallet that has a blockchain network and NFT compatibility. Let’s say if you are thinking of trading NFTs as per the Ethereum blockchain platform, an Ethereum wallet is required. For monetizing the collectibles or artwork and for NFT conversion, a white label NFT marketplace is required.
  • Set up coins in the crypto wallet: Before purchasing, minting, or getting NFT listed, pre-charge your wallet. Additionally, choose the cryptocurrencies that are suitable for the marketplace.
  • Make an account for NFT buying: The user needs to generate an account on a particular marketplace from where you like to buy NFT.
  • Blockchain charges a network fee for enlisting and making NFT in the marketplace. Additionally, it may vary according to the selected blockchain system.

How does NFT marketplace development take place?

To know the steps involved in the development NFT marketplace, read on below:

Signing up

The method of signing up may vary from one website to another. Though, the major steps include generating an account, also, you can link to a suitable digital wallet. Its button is basically placed on the homepage at the top corner (right-hand side). While establishing the linking for the wallet, fill in the password for process completion.

NFT purchasing

Basically, there are two options to choose from to buy NFT:

  • Auction
  • Fixed Price

In fewer cases, the potential customers can provide offers to NFT investors and can even negotiate the price.

Selling an NFT

  • The process of selling a unique digital asset or object is tougher than purchasing. Basically, it happens when a user sells something made by themselves (like a soundtrack, artwork, tweet, and many more).
  • Then, upload the selected digital object or asset to the NFT platform and fill in the suitable or accurate price. You can also sell NFT using an auction option as defined above.
  • Thereafter, the chosen marketplace gives verification to that object. When the approval is given it can get listed for selling.
  • Once the bid is accepted by the seller, the transfer process will be carried out by the platform.

Minting of digital object or asset

When thinking of NFT creation, Ethereum is the first to start with. The reason is simple! For many assets, it is known as a huge system. Ethereum wallet is required, of course, ERC-21 support. In addition, you must also load the wallet that must be $50-$100 ether for the transaction fee. Also, network congestion has an essential part within.

When each step will be followed, the NFT marketplaces will be accessed. Basically, many include the “Create” Button that navigates you to the page from where you can start NFT minting.

Important Features For NFT Marketplace

Largely, the NFT marketplace functionality depends on several features. Some of the vital features that require consideration for developing the NFT marketplace are:


Confirmedly, it is a vital feature to consider in the NFT marketplace. Storefront relies on purchasing and trading similar to eCommerce platforms. The feature confirms the users possess an instinctive storefront. Additionally, the deets can be chosen to get enlisted


Its aim is to give accessibility to users in storing and exchanging the NFTs. Coinbase, Wallet Connect, MyEtherWallet, MetaMask, etc are some of the essential wallets.

Search bar

The option of searching supports users for finding famous digital creators and looking out for the Non-Fungible Token to buy. Categorizing them according to categories simplifies the searching procedure.


Significantly, it is a basic yet vital feature for sellers and purchasers. Undeniably, we all prefer the thing which is reputed and buy the product that has positive reviews and ratings. In the same vein, with the rating feature, the buyers pick the authorized seller.

Make Listings

Allowing the sellers to NFT listing in the platform and remain available for the purchasers. Assure to give the mandatory details for NFT listing ways following the suitable method. This way they will not find it complicated to generate a listing.

AML/KYC Verification

Verification is important after signing up to assure the NFT marketplace is safe for sellers and buyers. It does not let any forgeries happen.

Choose auction or buy

From buying or auction options, the seller can choose any. If the buying option is chosen, then, a specified price is set for a unique NFT. Or if the Auction option is chosen, then, a bidding price is fixed.

How much does NFT marketplace Development cost?

“Calculate the possible consequences” is the saying that is implemented here. It is advisable to plan beforehand before thinking about developing an NFT marketplace. Majorly, it includes the budget. That is to say, the project cost relies on business niche and demand. Like, developing an NFT marketplace from the start requires more cost than selecting the option of NFT marketplace development.

Other than this, the cost even relies on different factors. One such thing is how complicated the development is. In case the difficulty level is high then, the cost of course will be high. So, to get the best deal as per the specifications, you can contact the NFT marketplace development company.

Discover Higher Returns with the Development of an NFT Marketplace

Our age is experiencing a high growth rate in the NFT marketplace. The investors are passionately collecting either postcards, trading cards, digital assets, etc. Developing the NFT marketplace is profitable, indeed!

Stellen Infotech NFT Developers are here to assist in developing a thriving NFT marketplace. They are your support team in the overall process. After knowing the scope, a customer-oriented front end will be created for artists and buyers, both. Also, we will create effective back-end resources, like, APIs, databases, or more essential components required to work with blockchain and NFTs. So, if you have decided to make your NFT marketplace, then, choose our NFT marketplace development company!

WordPress development company

Tips to Optimize Your WordPress Website for Mobile Users

Undoubtedly, a responsive website design approach enables building websites that are simple to adjust across many platforms. But it’s vital to keep in mind that consumer engagement and satisfaction are not solely the result of responsive design.

Consideration of Google’s preferred option, i.e. mobile-first indexing, is essential to carry out the actual WordPress website performance optimization.

Stats says better:

Mobile phones are used by 55.4 percent of users to shop online.
According to a survey by GoodFirms, 73.1 percent of web designers believe that the increase in cart abandonment rate is due to the non-responsive mobile website.

All this simply means the website optimization for mobile devices must be on the top of to-dos. Even not only this, better mobile experience results in more consumer engagement, increased conversions, reduced bounce rate, and ultimately the increased ROI.

So, let us share with you the quick tips for website optimization for mobile and boosting business traffic. Besides, it is always better to hire WordPress experts for professional help.

Effective Strategies to Optimize Your WordPress Website for Mobile Users

Utilize Responsive WordPress Theme

Does your website look fantastic on computers or desktops? Great!! However, if you don’t utilize a responsive theme that adjusts to a variety of screen sizes, you’ll be more likely to lose mobile users. As a result, there will be a revenue loss.

Responsive themes can change the screen resolution of different devices. It also maintains the desired aesthetics and credibility, no matter how big or small is the screen size. In simple terms, mobile smartphones are more in use than desktops. Hence, prioritizing a responsive theme is a key necessity to achieving a mobile-optimized website for a better user experience.

Choose Authentic Web Hosting Service Provider

Choosing the wrong host might influence your website’s overall optimization efforts. You’re establishing a new business website, for example. You should avoid relying on shared hosting providers in this situation. This is because of the chances of the website failing to perform as expected.

Instead, WordPress has its hosting options that are specifically designed for the platform. It usually entails membership access to plugins and themes, as well as default settings and other features.

Activate Google Accelerated Mobile Pages on WordPress

Webpage speed is one prominent factor that Google’s search algorithm counts on. Also, Google prioritizes exceptional visitor experience, regardless of which device they are using.

This is why Google introduced AMPs. The role of such pages is to increase the web page loading on mobile devices, making the site more mobile-friendly.

Install Plugins Supporting Mobile-Optimized Content

When you choose a responsive WordPress theme, half of the work is done for you. It’s now time to install the WordPress plugins that will be used in the following step of mobile optimization. While a wide range of plugin choices are available to pick from, keep in mind that getting the most out of them demands creating a bespoke website.

Boost Website’s Loading Speed

A website’s loading speed is important in this mobile-advanced world. Hence, keeping the website loading speed at its best is essential for achieving user-friendliness. Optimize the site for reduced bounce rate and improved user interaction with the platform.

Some basic methods other than using the tools like Speed Update are given below.

  • To make site loading speed efficient, use the simplest code possible.
  • Implement web page caching to make the website accessibility easy. This feature is supported by multiple caching plugins.
  • Lower the page loading time by compressing photos and big files.
  • To eliminate any chances of security risks or vulnerabilities, make sure your website is up to date.
  • Make use of a Content Delivery Network. It allows the production of multiple server copies spread globally.

Wide-Screen Pop-Ups are Not Useful

Full-screen pop-ups that highlight your company’s goal are indisputably successful at attracting desktop users’ attention. However, a similar approach annoys mobile users.

You could write small JS coding components instead of discarding this strategy’s implementation. It will assist in recognizing the browser used by the users and preventing it from being displayed on mobile devices.

  • Besides, you can configure pop-ups this way
  • Pop-up windows must be easy to close. It is necessary to have a quick pass to the close button that is of adequate size and easily noticeable.
  • Ensure the pop-up takes a small mobile screen portion for display purposes.
  • Make sure the verification forms, login dialogs, and other form types do not appear as pop-ups.

Prioritize Mobile-First Approach

Owning a mobile-first website has become a necessity more than ever before. The reason is it helps to offer high-quality services or goods and boost rankings on the SERPs.

Remember that the usefulness of WordPress on a smartphone is the first step towards site optimization. Suppose your site is functioning slowly. This will result in visitors abandoning your brand. Hence, prioritizing the mobile audience helps in attaining a responsive website.

Track the Site Performance

You can use Google Analytics to track how well the website is performing. Furthermore, using WordPress development services may be the best option. The professionals can help you attract more potential clients and increase traffic. To put it another way, the efforts will be directed on the appropriate path.

Summing Up

To conclude, these are some effective approaches that you can implement to achieve an optimized website for mobile users. Thus, helping your business get on the road.

However, the efforts are not limited to these tips only. Testing and monitoring the site’s performance on multiple devices is essential. It will help you determine the level of visitor satisfaction. Such data will further assist in making the modifications to achieve a pleasing user experience. After all, your goal is to improve the site performance and make it mobile-friendly.

Remember, improving the website’s rankings on the SERPs and optimizing it for mobile devices will enhance productivity. Furthermore, it will help reach a wider target audience. Thus, boosting the brand visibility.

The best you can do is hire the WordPress development services from Stellen Infotech. The expert team of developers can get you the mobile responsive WordPress site designed the way you expected.


Ecommerce SEO Strategies to Drive Organic Traffic to Your Online Store

In the eCommerce industry, a company’s ability to drive organic traffic is essential to its success. There are several tactics like social media marketing, paid ads, and more to increase the sales possibilities. But the significance and efficacy of SEO to drive the organic traffic to the online stores can not be overlooked. Also, there is a wider range of companies providing professional SEO services to digital businesses in need. 

  • According to HubSpot, 70-80% of visitors to a website prioritize organic results.
  • Also, BrightEdge’s report says 51% of website traffic comes from organic traffic accompanying 10% of visitors from paid searches, and social media delivers 5% of users.  

These stats simply says in the favor of implementing SEO tactics to help marketers set their eCommerce business on track.

No matter it is a small enterprise or a medium online business, both of them need to reach a wider audience. Here, investing efforts in eCommerce SEO without wasting money on paid ads and other tactics is a great way to bring in more sales. 

Simply put, search engine optimization helps businesses increase their visibility on Google SERPs. Here, putting efforts into eCommerce SEO strategies can support the brand rank well. Thus, helping in acquiring increased leads and conversions. After all, every online shop strives to increase the ROI.

While there are SEO tactics that help improve brand recognition and exposure in addition to acquiring organic traffic. Besides, you can hire a reputable eCommerce SEO agency that provides result-driven and qualitative services. Thus, increasing your sales and return on investment.

Are you also failing to rank your eCommerce goods on the Google SERPs? Of course, the reason is you are not able to acquire the expected conversions and sales. Luckily, all these practices given below can help you climb the rankings and even stay on the top. 

Best eCommerce SEO Practices to Gain Organic Traffic to Online Store

Keyword Research is the Priority

Keyword research means recognizing the phrases or words that users use to search for content relevant to our eCommerce products or store. In addition, when you know the exact keywords to target, putting in the best efforts for store optimization becomes easy.

Now, you might be wondering how to find keywords?

You can use Google’s automatic suggestions here. There’s also a function called “people also ask.” These will give you helpful hints about the most popular terms. It will also provide a clear image of successful competitors, as well as the strategies they employ.

Besides the terms, you will see that most of the keyword suggestions will be long-tail. Remember, these are less competitive. You can use the tools like Keyword Explorer, Ahrefs, Keyword Planner, etc. to get started. 

Keep in mind, though, that getting organic visitors will necessitate more than simply researching goods-related keywords. Additionally, target the terms that consumers use when researching your niche.

Research About Competitor’s SEO Efforts

The eCommerce industry is fiercely competitive. It does, however, come with several opportunities to learn from other businesses. This necessitates integrating and studying the SEO techniques of competitors.

  • The Keyword Gap Analysis tool is the most effective of all the strategies. It assists in the identification of highly ranked terms for your competitor’s eCommerce business. You can also check and see if any keywords are relevant to your business.
  • Focus on phrases or words where the competitors surpass you by a noticeable margin for the best outcomes. If you can improve your ranks for such relevant and high-performing keywords, your online store’s rankings will undoubtedly improve. As a result, traffic inflow and conversions will enhance. It also increases your chances of remaining ahead of the competition.
  • Another effective method is to identify the content that has assisted the competitors in generating a large number of backlinks. Remember that the links from third-party websites play an important role in boosting search engine rankings.

Product Page Optimization is Essential 

The next thing is to optimize the eCommerce site for keywords with high sales intent. It will help the specific product pages rank on the top of the SERPs and make customers find the results in organic searches. 

  • Simply start by checking over the product descriptions in each of your eCommerce stores.
  • Make sure your descriptions are concise and easy to understand.
  • Include your main keywords in the title tags, heading tags, and product descriptions.
  • Use the keywords in the alt text of photographs when publishing them.
  • Keep meta descriptions to 155 characters or less.

However, don’t just insert keywords wherever that doesn’t make sense. Simply put, write what is important, clear, and communicative. After all, you want both the search engines and the users to read and recognize your offerings. Thus, helping drive the potential traffic. 

Implement a Secure Site Structure

The next stage is to put your knowledge into practice once you’ve determined which keywords will help you reach your target audience. When it comes to the structure of the website, there are a few things to consider. Setting up category pages, usability, and product pages is all part of the eCommerce site structure. Overall, the goal is to give consumers the most relevant information while reducing the number of times they have to click to find it.

The two simple rules make the site structure great. It includes:

  • Maintain a scalable and straightforward framework.
  • Make sure that no page asks for more than three clicks to access the information required.

To develop appropriate page URLs and subdirectories, simply conduct keyword research.

Prioritize Site Speed and Uptime

Speed is a must-have factor to be considered when optimizing the eCommerce store. This is because as the webpage load time rises, the bounce rate increases considerably.

All the above-shared tips will work wonders in gaining huge traffic to the online shop via keywords, content, and SEO. However, if you don’t have a working website, all of your efforts will be zero. Furthermore, if Google observes that consumers are clicking on the posts on search engines but instantly leaving, the content will not rank.

Here, the best you can do is use the PageSpeed Insights Tool by Google. It will assist in determining how effectively the store functions on mobile and desktop platforms. In case it takes more than 3 seconds to load,  the tool will provide the best practices and essential steps to improve it.

Summing Up

To summarize, eCommerce SEO is excellent in bringing potential customers to your website. However, your efforts will be fruitless unless you fill the site with high-quality, SEO-based material that will attract the best clients.

All in all, implementing SEO strategies for eCommerce store performance is essential to delivering a memorable user experience. Thus, turning one-time shoppers into loyal ones. 

So, what are you waiting for? Get started with these proven tips and make the most out of your digital store. 

You can also hire professional eCommerce SEO services from Stellen Infotech. Right from the local SEO to eCommerce SEO and enterprise SEO services, it brings to the table a wide range of offerings. Also, our team of experts possesses extensive experience in helping the company boost its sales and improve the site’s SERP rankings. 


Business Growth: How Influencer Marketing is Beneficial for Your Business?

Business Growth: How Influencer Marketing is Beneficial for Your Business?

Compared to digital ads, social influencer marketing is growing more rapidly. It emphasizes collaboration with the industry leaders to boost business sales and growth.

Although influencer marketing is not a new concept, it has gathered huge popularity, especially these days. Wherever you look, social media personalities are pitching varying products and services to their followers. 

Meanwhile, rather than relying on brand ads, customers prefer trusting recommendations or word of mouth more. Here comes influencer marketing into the picture. It helps to establish a connection that offers the audience incredible value.

Indeed, your brand needs to keep the influencer marketing strategy active on social media. It helps present content to a new audience, increases the brand value, and provides new leads for better sales.

Overview of Influencer Marketing

Overview of Influencer Marketing


Influencer marketing is an association between a brand and an influencer. The role of an influencer is to promote the brand’s goods or services via multiple social media outlets- be it YouTube or Instagram. 

It employs leading content creators within the niche community to boost traffic, raise brand awareness, and deliver the brand’s message to the potential audience. 

Additionally, they hold the expertise or knowledge about what they will be pitching. 

Influencer marketing is effective because it utilizes the most crucial aspects of every successful marketing plan. It includes social proof and word-of-mouth marketing. Customers do trust their friends, colleagues, and dear ones more than any brand from those they make the purchase.  

The statistics put the importance of social influencer marketing better:

Why Influencer Marketing is Essential for Your Business

Before the technological advancements and social media platforms, televisions were only the virtual means for consumers to access information and platforms for marketers to advertise. 

But, today with internet creation and social media popularity, consumers have freedom and choice over the content they wish to discover. This occurs as a hassle for the brands. The target audience spread to the various media sources, so, approaching them became difficult. 

Hence, marketers have developed innovative social influencer marketing. It helps brands to easily find and market the goods and services to their target group. Customers are confused by brands and their marketing tactics and it is crucial to building trust here. Marketing by influencers, therefore, allows brands to promote business offerings via someone in the niche community. 

All in all, consumers are trusting the influencers more and would prefer choosing the same product they do. 

Expands Market Reach

Expands Market Reach

It is essential to look for influencers in your business niche. After all, as a business owner, your goal is to bring the brand message to the potential audience. Although traditional marketing approaches such as reports or publications can help brands to advertise, not all of them have these forms associated. Similarly, paid promotions to enable B2C brands to advertise but only help a few miles, not so far.

So, you can market the products with the influencers to all those who follow them. A similar phenomenon is played by consumer products. For example, a customer follows a lifestyle blog because they like the way influencers decorate the house. Besides, there can also be the chances that the customer may get interested in what skincare products the influencer is using to get the same flawless skin. In this case, the influencer may not be into beauty blogging, but still can be of help.

All of this clarifies that influencer marketing makes the company expand its reach. 

Increases Trustworthiness

Competition is obvious, regardless of the industry in which you are operating. And it only seems more difficult to be ahead of the competition as time moves. The buyers certainly do not always know which brands they can trust. Regardless of whether you sell to customers or companies, building brand trust is essential.  

On the contrary, their followers already have confidence in influencers. The key aspect of building trust is the usefulness of products that influence the purchase and use. The influencer also spends time creating content that includes all the characteristics and benefits of buying the goods or services.

In total, the influencer has a willing audience, as the general interest that both the audience and influencers share is not generated by business marketing.

Generates Huge Sales and ROI

Generates Huge Sales and ROI

Statistics indicate that influencer marketing generates $5.20 per dollar contributed in sales. The money is huge. However, not all influencer marketing plans bring immediate benefits, particularly if limited to brand awareness.

Influencer marketing raises ROI by generating customer interest and demand for the goods. Sometimes it may not boost sales when people usually seek the things they need. For instance, there’s a product designed to meet customer requirements. But customers are unaware that it is the available solution.

Here, influencers not always showcase the solution but display something unique as well. Especially, influencers under some niches provide the content for using the existing item in a new way. This guarantees high ROI and success. 

Enhances Brand Awareness

Building brand awareness is essential to boost sales, particularly for small firms and new start-ups. 

Brand exposure and awareness can also be expanded to a great extent by influencers. The way influencers promote the brand or products will certainly be noticed by followers. Furthermore, the influencers are regarded as providing more authentic advice or recommendations.

Furthermore, the collaboration with influencers also enables their supporters to reach the particular brand. It enhances the brand’s visibility and allows building significant online discussions.

Boosts Audience Engagement

Boosts Audience Engagement

It is quite difficult to increase the number of comments, likes, or shares on social media. If there are no good levels of commitment, it will lead to no results to gain a million followers. This is where the marketing of influencers can benefit.

The first is to increase content quality and make it more user-oriented by connecting with influencers. Consequently, such content tends to reach the target audience.

Secondly, when the influencer shares the content on social media profiles, the chances of engagement grows. If they find content relevant, they may recommend it to their friends or dear ones and expand its scope. 

Expands Conversion Rates

Any company’s primary goal is to increase sales and profit. Nevertheless, driving target customers is extremely difficult. Customers perform thorough research before they decide on which brand they want to buy from. 

Influencers can drive more people into the services or commodities of your brand. This is because customers trust their influencers’ advice. In addition, brands can also use it to influence buying decisions and to increase conversion rates.

This clearly shows that customer acquisition becomes easy with influencer marketing. Therefore, helping to drive more customers and raise the revenue.

How Can You Create Influencer Marketing Strategy

Let us now explore how you can establish an influencer marketing strategy for your enterprise. This helps you to manage connections with the influencers and to ensure that they help you accomplish the campaign objectives.

Understand Your Campaign Goals

The first thing that comes is to create objectives for influencer marketing strategy. These will let you measure your campaign’s success. The three main goals of all include market reach, relevance, and resonance. 

  • Market Reach: You can share your content with a target audience with the help of an influencer. It also helps to raise product awareness. 
  • Relevance: It relates to your audience’s level of connection with the brand. If the audience sees a renowned figure, for example, they will admire the product. They may also start to feel a connection with the brand.
  • Resonance: It enables the audience to take action due to the content of the influencer. Resonance will help you boost traffic, boost conversions and raise the number of followers.

Define Your Campaign Audience

Define Your Campaign Audience

Regardless of which kind of influencer you have hired, the potential audience remains the same. Different influencers can interact with the audience differently, but the marketing goals of your brand or the buyer person will remain the same.

For that reason, you can work with the marketing team to develop and learn about buyer people to move towards the influencer marketing approach. This helps to better identify the exact type of audience you pursue. You can also find out which type of influencer or content is most appealing to the customers.

Pick the Right Influencer

The next thing that comes is to seek the influencers who will help you achieve all stated objectives once the audience is clearly defined.

The influencer types may involve:

  • Social Media Faces
  • Industry Experts

Industry Influencers

  • Bloggers
  • Celebrities & Fashion Personalities

Celebrities & Bloggers

Share Your Objectives With the Influencer

Ultimately, when you are done setting the campaign goals and finding the influencer, review your campaign plan. Remember that your appointed influencer has experience with other brands as well.

These expectations may involve:

  • How will the influencer be rewarded for each success?
  • What are your relationship goals?
  • Essential contract terms to review.

Track the Campaign Outcomes

Track the Campaign Outcomes

Lastly, it comes to measuring the influencer marketing strategy results. This will help you determine the level of success you may have had in reaching the audience with the influencer. 

Below are given the detailed metrics that you need to remember when assessing your influencer marketing strategy success. 

  • Engagement: Focus on content involving the influencer on your brand and products. It contains various conversations such as shares, comments, mentions, and repositories on platforms involving forums, social media, blogs, and other resources.
  • Brand Awareness: Track the brand awareness among the followers of your influencer as they begin sharing brand-relevant content. It can be quantitative, such as social engagement and traffic. Similarly, the qualitative includes the best ways to measure business awareness.  
  • Conversions: After you implement the marketing influencer strategy, calculating conversions is crucial. You can use your website or URLs to determine the conversions. The total number of visitors can be divided by the conversions to do so.
  • Follower Count: Trace the decline or increase in the social media followers counts over time. This helps to understand if the influencer is contributing to increasing the number of subscribers or followers.
  • Clicks: See the click on content shared by influencers, whether a direct link to your website, a CTA, a giveaway or a sign-in form. 
  • Return on Investment: Determine the benefits of your investment in influencer marketing strategy. That is possible by splitting the ROI with the influencer marketing investment costs.

Use all the data to support the next influencer marketing strategy. Keep repeating your success and eliminating efforts that are not worthwhile.

The Bottom Line

Ultimately, with a clear knowledge and understanding of how social influencer marketing can speed up online goals, you can commit to implementing the campaigns and experience all these benefits in your business. 

With the rise of word-of-mouth marketing, reviews, and other social proofs, connecting with the audience, boosting brand awareness, and raising conversions have become easier.