SEO

How to find a good SEO company?

As a number of companies are living into the world of internet based business, the demand for seasoned and competent SEO forms is increasing with each passing day. It is because the higher the ranking of your website is, the more business opportunities are likely to come in your way.

Most internet users browse websites that are shown in the top search results of Google and other search engines. Hardly anyone likes to scroll down the search engine pages and look for the desired stuff.  A competent SEO company can easily promote your website on the web and help you get lots of business opportunities every day.

Startup companies and busy entrepreneurs have no idea about the Ifs and buts of digital marketing companies that provide SEO Services to needy clients. There are many SEO companies in the market to make tall claims about their capabilities but they fail to fulfill their promises in most of the times.

That is why it is very important for a person to effectively evaluate the claims made by digital marketing companies and choose the best SEO company for the promotion of their brand on the web. But how can you choose a good digital marketing company yourself? Let’s find out.

  • Search on the World Wide Web

It is one of the easiest ways to find the best SEO companies in QuickTime. You must always keep in mind that all digital marketing companies have an online presence so that they can find clients all over the world and provide them with the required SEO Services. So, use your favourite search engine and type the SEO firm in its search bar. The search engine will display multiple results for the same. Now it’s your duty to visit those websites, check the SEO packages offered by them and select one which is suitable for your needs and budget. It is recommended that you should not choose the first SEO company you come across. In order to get more clients, different digital marketing companies complete family with each other and try to provide the maximum number of SEO services on affordable price tags. Therefore, you should evaluate the SEO packages of different companies and choose one which is best for you.

  • Ask about the website Optimisation technique

There are many ways to optimize your website and help it rank well on all leading search engines. Different digital marketing professionals use different SEO tricks to promote a website. You must always keep in mind that the rules and regulations of Search Engine Optimisation keep changing from time to time because of frequent updates in Google’ algorithm. So in digital marketing, only those SEO professional get the desired success who keep themselves up to date with the latest SEO practices and implement them honestly in day-to-day website Optimisation activities. Therefore, while looking for a digital marketing company you should inquire about the technologies used by them for Website Optimisation. This will help you to choose an SEO service company that is honest in making promises and bringing about the results you expect from it.

  • Look for the company’s infrastructure

There is a proverb that all that glitters is not gold. It’s 100% true when you look for a digital marketing company on the internet. There are many business organizations who end up choosing an SEO firm which takes a lot of money for website optimization, but its performance is not good in terms of website traffic, leads, sales, interaction with the targeted audience, etc.  There are many fraudulent SEO firms on the market that aim to mint money from their clients anyhow. So, they take projects from their clients by making tall promises and transfer the assignment to freelancers. Such companies have no infrastructure for website optimization and so they can’t deliver the desired results. So you must choose an SEO company which has the in-house infrastructure for Website Optimisation. The company should have the necessary tools required for SEO activities. Also, it must have a team of following IT professionals:

  1. Team leaders
  2. Digital marketing professionals
  3. Content writers
  4. Internet  Security experts
  5. Website designers and developers
  • SEO Budget

Different digital marketing companies charge differently for Website Optimisation services. Always keep in mind that popular SEO companies have different packages for clients. You should have a look at the SEO packages of different digital marketing companies and choose one company that is ready to offer the best possible SEO Services at an affordable price tag.

  • Frankly Talk about results

When you invest a considerable amount of money in your site Optimisation, then you must get a decent ROI every month. So, when looking for a digital marketing company, you should frankly talk about the time period in which they will be able to generate results in terms of the site traffic, leads and sales.  A good SEO company can generate tangible results in 3 months. Be careful about all those digital marketing companies who promised you to bring unexpected results in just 1 month. It is simply no more than a white lie.

  • Read Ratings About SEO Companies

Reviews and ratings in a lot of thing about the reputation of a  digital marketing company. So, when looking for an SEO company, you must read the reviews given by customers. If there are too many negative remarks against the digital marketing firm, then it is possible that Its services are lousy. A company with a positive rating is considered to be good for the site Optimisation. If possible contact a person who has already acquired the services of the SEO firm you are going to hire. You will be able to get impartial feedback from him or her and take a decision accordingly.

Final Words

The ultimate success in an online business depends on how will you optimize your site for different search engines and generate traffic. When looking for the best digital marketing company keep above-mentioned things in mind to make a smart selection and get a good return for the investment you make. Best of luck!

Enterprise Chatbots

Enterprise Chatbots – The future of Customer Engagement for Brands

These days, companies are looking for new opportunities to automate different business activities, free a company employee from routine work and engage him/her with creative tasks. Creating and implementing virtual interlocutors (chatbots) help small and large companies to disseminate information about the brand, products, and services & encourage customers for sales. All major business brands (such as Facebook, VKontakte, Viber, Telegram, WhatsApp, etc,) use chatbots to interact with customers in an easy way. Today, we will discuss how Enterprise Chatbots helps companies to interact with customers and give a great boost to the lead generation process. Let’s get started.

  1. Improve the Quality of Customer Service

In the future, companies will be able to improve the quality of customer service markedly by using chatbots. They can help companies save significant money on call centers as executives can have several conversations at the same time. There are many customers who do not want to hang on the line for a long time to get an answer to their question.

Chatbots give an answer to customers immediately. So, companies see them as an innovation that will help them get more customers. But, unfortunately, not everything is perfect with chatbots.

When a person calls the company or starts a conversation in an online chat, he/she needs someone who understands his/her situation very well and offers the best solution ASAP. Despite the fact that bots are constantly evolving, they still do not have sympathy with customers. They only present the programmed answers to customer’s questions. This can worsen the situation when it comes to brand interaction with customers.

  1. Simplify the Product Purchasing Process

Now, customers can ask chatbots questions about products and services they need. Chatbots release information about specific products and services quickly and help customers to complete the product purchasing process easily and efficiently. People will like this opportunity as they don’t need to study more about products or install apps on PC or mobile devices.

  1. Enhance User Experience

While launching Facebook Messenger, Mark Zuckerberg noted that chatbots are an excellent opportunity to take the user experience to a new level. He told that chatbots can people in meeting new brands or installing new applications. Always remember that chatbots help brands unite the physical and digital worlds and provide incomparable impressions. Now, it is easier to open Facebook Messenger, scan places, place orders and make payments using the previously attached card to the messenger.

  1. Immediate Fulfilment of Customer’s Desires

Chatbots provide an excellent opportunity for instant and personalized interaction with customers throughout the customer lifecycle. They can raise awareness of a product or service, motivate interest, provide support, ensure active interaction with the client, and help companies to generate more leads. Chatbots are essential for brands in today’s highly competitive business climate as they help companies to be more efficient and informative and engage in real-time customer interaction.

  1. Data integrity & Protection

All companies that work in health, insurance, finance, and the banking sector have to toil a lot to collect, store and protect customer data to better manage their daily business operations and provide useful information to customers.

By creating chat bots based on instant messengers, companies reduce their reliance on a third-party platform for data collection, storage, and protection. Many Banks transfer functional chatbots from instant messengers to solutions on their own platforms to avoid the data loss problem.

  1. Promotional Campaigns and Lead Generation

Especially created landing pages are widely used in almost all modern marketing campaigns to generate leads and sales in bulk. Just install a god chatbot on your site’s landing page (which is used for lead generation) and optimize it properly for all major search engines with the latest SEO tricks. Additional organic traffic will flow to your website and you will have more business opportunities every day.

  1. The Ability to Interact with Mass Audience

Chatbots allow companies not only to save on call centers but also to communicate with a huge number of people. If you have millions of followers on Twitter, you will not be able to respond to all comments. Chatbots help you in this situation. They can easily create personalized comments, ask questions or give advice to customers.

Customers learn more about your company, products, services through chatbots and make decisions quickly. So, chatbots can enhance your brand’s interaction with customers on a massive scale, serve more customers in less time and generate multiple leads every day.

  1. Conduct Surveys on Your Website

With the help of chatbots, you can conduct marketing research and surveys. Always keep in mind that active Internet users are no longer interested in outdated feedback forms. Chatbots allow you to remain incognito and safeguard personal information (of customers) while conducting surveys and boost customer’s interaction with your brand.

  1. Integration with Other Web Services & Applications

Always remember that bots have unprecedented opportunities to integrate services that can improve customer service up to a great extent. For example- Uber provided an embedded application for airline services with which it is possible to book a taxi to the airport. All these activities were made possible with the help of a chatbot. Integration of services is beneficial to both companies and customers. Individuals don’t need to switch to anything. They will simply order food or call a taxi using a single application.

Final Words

Enterprise Chatbots are a new way to delight and amaze customers. In the near future, they will be covering a wider range of consumer needs thanks to the integration of services and personalization. The effective use of chatbots can take brand value to a new level and help companies to generate more leads every day. Good Luck! High conversions to you!

Voice search

SEO in 2018: How to optimize your website for voice Search?

As the year 2017 is heading towards its end, companies and IT firms are gearing up for main trends of SEO 2018. Every year, new trends in SEO come and make some changes in the way  SEO professionals optimize websites for voice search. Among several other changes, voice search is leading from the front.

In a voice search, visitors give voice instructions to search engines to find the desired information. Based on the input, search engines display the results and try to meet the user’s needs easily and quickly.

The volume of voice search is skyrocketing with each passing day due to the growing use of different mobile devices for internet browsing around the world. There are many people who don’t want to type several words and phrases to look for the desired information. So, they prefer using the voice search facility while accessing the internet through mobile devices.

When you are in a web-based business, you have to catch all possible business opportunities to generate more and more leads so that you can stay in the business, leave your competitors far behind and make the desired revenues.

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Always keep in mind that if your website is not optimized for voice search, search engines will not display your website in their SERPs when they have to display results for voice search. So, you miss a significant chunk of business coming from the small screen. Do you want that? Definitely not.

Are you in a fix as for how to optimize your website for voice search results? If yes, follow the website optimization strategies mentioned below:

1. Make Your Website Faster:

speed-up-your-wordpress-website-600x325

Whenever you visit a website or web pages, you want them to lead ASAP. It helps you to find the required information, products, and services easily and quickly. Now imagine a totally different situation- You visit a website or web page which is taking too much time to load on your device. What do you do at that point of time? Will you wait or go away? Definitely you will choose the second option as time is very precious for you.

The moral of the story is that visitors hate slow loading websites and show their affection toward their faster counterparts. Even search engines like fast loading websites and look down upon slow loading sites. So, compared to faster websites, slow loading sites remain on the back foot in terms of SEO traffic, engagement with visitors, and generation of revenues for their owners.

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So, all website owners must make their sites faster by using a number of means. This will allow visitors to access your website easily on mobile devices through voice search and you will enjoy more business opportunities.

2. Content optimization For Voice Search:

Voice recognition

There is no benefit of writing a good-quality, unique and SEO optimized content if it is not findable in Google search or on other leading search engines. A content which is optimized well for search engine and people, can attract the attention of millions of people available on the World Wide Web, climb up in the SERP of Google, and create business opportunities for its proprietor.
So, when you set a target to capitalize on the maximum volume of business generated through the voice search, content optimization is mandatory. Write good-quality, unique, informative and SEO optimized content for the targeted audience. Add common words and long tail keywords while optimizing your content.

You can also add informative charts, infographics, videos, audios, links of useful articles, etc, to make your content more interesting and compelling for visitors. If you were unable to do that, contact a reputed digital marketing agency to get the quality-content in sufficient numbers and ensure the uninterrupted supply of quality-content for SEO exercise.
Once your website is loaded with high-quality and user-centric content, Google starts to display it in its voice search results and you rejoice its business benefits sooner than later.

3. Proper Use Of Featured Snippets:

featured-snippets-in-ahrefs

The proper use of micro-markup also helps you to increase the performance of your website on the web. In simple words, it is a semantic markup of data on the network of Google and other search engines. It helps SEO professionals to streamline the information available on a website and allow search engines to easily extract the most relevant content and display them in search results.

4. Give More Importance To The Local SEO:

Local-Business-SEO

Suppose you are in New York and you need to find the “best hotels in the New York City”. When you type this term in Google search bar, it will prefer websites that offer localized results to visitors. It means there is a huge importance of the local SEO if you want to increase the pace of lead generation.
So, when you optimize your website for search engines and people, pay special attention to local SEO ranking factors. It will help Google to display your website in its SERP and allow visitors to hang around your website.

5. Regular Interaction With Interested Visitors:

meet-and-greet

When you run a website professionally and expect a positive response from visitors, regular interaction with customers holds the paramount importance. Visitors contact you several times with their questions and want to be answered ASAP. So, you should solve their genuine concerns swiftly and win their hearts. A pleased visitor is the ambassador of your brand and he/she helps you to get more clients/customers and business opportunities.

6. Optimize Websites with a Mobile- First Approach:

mobile-first approach

As different mobile devices are widely used in internet surfing, you should adopt a mobile-first approach in website optimization. Just make your website responsive to all devices and ensure that visitors don’t face any problem while accessing it on their mobile handset.
If you are unable to take your website to the mobile platform, hiring a mobile app development will work a lot. If you have sufficient budget and resources, consider creating a separate mobile version of your website so that you can easily meet the needs of visitors coming from small screens.

Final Words:
The volume of voice search will skyrocket in 2018. So, don’t be lazy at all and gear up for a new SEO challenge. By using the above-mentioned tips, you can easily optimize your website for voice search results. Hire SEO Experts if you are not perfect in this art.