Shopify Store

Shopify Ecommerce Store Launch: The Ultimate Checklist

Shopify is the most popular eCommerce solution for SMEs. It makes it simple for business owners to create online storefronts and sell products. Also, it comes with all the equipment needed to arrange goods, design storefronts, and process payments online.

Are you new to the eCommerce industry?

You might be done choosing the business niche for which you want to launch an online store. Or you may have finished the research and decided to build an eCommerce store on the Shopify platform.

But what next?

Of course, it is about reaping the benefits in terms of increased sales and the establishment of a successful business. But there would be enormous questions striking your mind. It might be:

  • If all the goods are loaded appropriately?
  • Is your marketing strategy ready for store promotion?

Yes, it is essential to give all these questions one thought before moving towards beginning an eCommerce venture. Here, following Shopify’s pre-release checklist is necessary. It ensures you don’t skip any essential processes, concentrates on simplifying workflow, and lets you maintain accountability. In addition, you can hire the best Shopify experts to help you create and launch your eCommerce shop.

A Guide to Launching Your Shopify eCommerce Store

Enlist for a Domain Name and a Website

The role of the domain and website name is to direct the users and search engines to your eCommerce shop. Both of these also contribute to brand recognition improvement and online exposure. Also, remember that customers will never forget an engaging website name.

For this reason, getting registered for domain and website names is prioritized. Ensure maintaining your store’s name distinctive and relevant to your business niche. Additionally, it must set itself apart from other market competitors. Anytime you want, you can even alter the name of the store.

The best thing is Shopify platform provides the service of domain names and also hosts it. Simply visit the store and check for plans and buy accordingly.

Count on Multiple Sales Channels

It’s fantastic to have your eCommerce store developed on the Shopify platform. But keep in mind that not all want to shop on websites. Users are also more engaged and active on other social media platforms.

So, why limit your business to the website only?

Here, it would be wise to take into account a multi-channel sales approach. It can promote brand visibility, increase traffic, and boost sales.

You can utilize some of these popular channels given below.

  • Google Shopping
  • Amazon
  • Social media channels like Instagram, Facebook, and more.
  • Checkout Links

Seeking assistance from a reputable web development company is ideal if you fail to utilize these channels for store promotions. They can take care of all your eCommerce store development needs in a better way.

Cross-Check Payment Gateways and Improvise Checkout Process

You must look at these facts.

  • The annual loss in sales due to cart abandonment is $18 billion.
  • The complex checkout process causes 27% of visitors to give up buying.

Hence, to not experience any loss in sales, it is vital to building a streamlined checkout procedure. Here, you can include popular payment methods like Stripe, PayPal, Credit Cards, and more. Adding multiple gateways will ensure users can make payments with their preferred gateway and achieve the best possible experience.

Place a Test Order

When you are done integrating enormous payment gateways and billing information, test a product order. Look if:

  • Goods page look elegant or not?
  • CTAs, checkout page, and all buttons functioning appropriately?
  • The shipping rates are showing correctly as per the setup.

Here, the Shopify platform comes with a testing mode for the payment providers that can be set up without additional expenses. You will move through the complete purchasing process with it.

Prepare Standard Web Pages

Visitors browse certain static pages like Home, About Us, FAQs, and more when they want to learn more about the business.

Thus, it is advisable to include all of the following:

Home: It is the most vital web page that every business website must have. No matter how appealing your website is, it must always be simple to use because first impressions count for a lot.

About Us: It is the best sales channel when properly developed and presented. About us is the webpage that guarantees customers the validity of your company, encouraging them to connect with the brand without uncertainty.

FAQs: Frequently Asked Questions help meet the customer’s needs to a great extent. You might not be aware of what questions the visitors may have about your brand. But you can analyze the competitor’s pages and get an idea of the questions. It might be anything, such as your shipping regulations, contact details, return policy, etc. Simply put, adding a lot of FAQs with a search box will provide great convenience to the users.

Contact Us: The importance of the contact page is something you cannot ignore. Users must be able to contact your company without leaving the website by including information like your address, phone number, and email.

Perform Content Audit

Examine each piece of content before uploading it. Make sure the formatting, headings, and fonts are done correctly. Additionally, look for silly errors in grammar, spelling, etc.

In addition, make certain the appropriate CTAs are in place. Also, correct the URLs with any broken links. Review the entire website on multiple devices to ensure images upload rightly and the website seems responsive and cross-browser compatible.

Optimize Your Images

It’s vital to optimize the website’s visual content. The user experience is impacted by slowly loading graphics. Additionally, when clients are not satisfied, they abandon the online store, which lowers its rating on the SERPs.

So, simply follow these optimization tips:

Add alt text to images: It improves web accessibility and increases rankings on the search engines. Embed keywords but maintain the relevance with the image and file name.
Utilize the appropriate file type: JPG is the most used and recommended file type for web images. On the other hand, PNG is best for naming the graphics or icons.
Testing is a must: Performing A/B testing helps to determine where your eCommerce store is working best and where it is lagging. Incorporate contextual images. Also, analyze the best audience responses.

Specify Billing Information

Make sure to select the plan and enter all the necessary billing information into the store’s system before the 14-day trial period expires. This is because it won’t allow you to accept or process order requests if the trials finish without this information.

Summing Up

Now that you’ve reviewed the vital checklist for launching a Shopify eCommerce site, it’s time to put it into practice and start selling. At Stellen Infotech, we deliver promising and dedicated Shopify Design and Development services catering to varying business needs. Our skilled developers create eCommerce stores that exceed clients’ and consumers’ expectations in every aspect.

Thanks for Reading!!

email-marketing-tips

Email Marketing Tips for Shopify Store

Competently composed and personalised newsletters give many advantages to the owners of an online store when it comes to working with customers. They can use it as a tool to easily communicate with the targeted audience, form a large customer subscription base, retain and maintain loyal customers, solve the problems of customers in an easy way and establish long-term relationships with them.

Email marketing for online stores (based on the Shopify) is a key to success in the business. Its effectiveness cannot be underestimated. According to statistics, well-planned Email Marketing Campaigns for online stores contribute to about 7% of all transactions.

You must note that the mailing list is different. It can be an indispensable assistant on your way to success or a waste of time, money and effort. Effective email-mailing is often achieved through trial, repeated testing and constant work to improve the quality of communication with customers.  So, have a look at key methods with which you can make email marketing for online stores efficient & generate more leads.

  • Create A Definite Plan for Email Marketing Campaigns

Successful email marketing campaigns always start with proper planning. The main objective of this is to develop a sequence of further actions and make preparatory work to perform different tasks. First and foremost, decide the main goal of email marketing campaigns, such as to increase website traffic, to introduce new products and services to them, address the problem of shopping cart abandonment, generate more sales and leads, etc. Explore the competition in the market and spy on competitors who are already quite successful in Email Marketing. Follow some methods and ideas to increase the effectiveness of your email marketing campaigns.

For clarity and convenience in Email Marketing, divide newsletters into different categories-

Types of Newsletters Brief Explanation
Regular mass mailings All subscribers.
Automatic mailing For welcome letters, re-purchase offers, etc.
Notifications password change notification, the reminder of an abandoned basket, order confirmation letter, dispatch confirmation letter, customer satisfaction letter, etc.

 

  • Choose the Right Audience

Email marketing experts always advise you to segment your target audience and send personalized newsletters to each group. For this, you need to pay attention to previous purchases made by customers and take note of repeated purchases and viewed products. Past purchases inform customers to reflect their preferences. Constantly remind subscribers about their need for new products. As soon as the product is finished, they flock to online stores for buying new commodities.

  • Choose A mailing Service

It is always necessary to choose a mailing service to send newsletters to customers. Experienced advertisers recommend that you must familiarise yourself with the most popular marketing tools, explore the pros and cons of each tool and choose the appropriate option for Email Marketing Campaigns. When choosing a mailing service, just keep certain requirements in mind.

The service should be able to download the subscriber database manually or automatically via the API. It must have a functional HTML-editor, the ability to create autoresponders. Don’t ignore testing and analytics as it will allow you to test newsletters and give detailed statistics on campaigns. There are lots of companies that provide Email Marketing Services to clients. Evaluate their offerings and choose the best one.

  • Make Changes to Your Shopify Website

When you launch Email Marketing Campaigns for lead generation and sales, it is necessary to consider exactly how you will build the subscriber base. Initially, you should make changes to the Shopify website with the help of Shopify experts and add Registration/order form, End-to-end subscription form, Popup forms, etc. If possible, implement the same in Emails.

  • Use CRM Software for Automatic Data Integration

Of course, you can manually transfer the addresses of subscribers from their database to the mailing service. But it takes time and is monotonous work. If you can’t delay the delivery of newsletters, Emails should be sent automatically to subscribers on the scheduled date. So, you need to deal with the API services.

All Email Marketing individuals are not familiar with it. It is necessary to take the help of Shopify developers to write a technical task for the development of scripts and synchronize the base of mailing service. You can use the CRM software to make data integration through the API. However, they will not meet your requirements fully.

  • Create & Send Useful Newsletters to Subscribers

Now, it’s time to write useful newsletters and send them to subscribers. Keep newsletters simple, straightforward and to the point. You can send Information about goods, Announcements of marketing activities, articles, tips, reviews, instructions, etc, to the targeted audience through newsletters. Don’t use SPAM words in Emails. Otherwise, it will land in the SPAM BOX of Emails, provoking visitors to avoid your mail.

There has been a tendency to create stylish and unique newsletters. Just make newsletters interesting for potential buyers.  Standard mail services offer exclusive design skeletons for newsletters. You can choose the right design for newsletters and make changes to them as per your needs.

If your newsletter has a good topic, the user will open it. Always keep in mind that pictures and texts convey the essence of your message to customers. Add links and social links to invite your customers to the site and make transitions. Send only useful newsletters to subscribers at the right time with appropriate offers.

  • Use Autoresponders

It is difficult for owners of online stores to keep abreast of an ever-growing audience. They can use Autoresponders to build up leads and improve relationships with customers. Autoresponders send some messages to customers and keep them associated with your brand.

  • Reward Loyal Customers with Discounts, coupons, and special offers

When customers buy regularly from you, they expect some benefits from your side. Therefore, to please customers and get repeat business opportunities, provide some discounts and freebies to loyal customers from time-to-time. A good number of shoppers will love to buy from you to enjoy the benefits of discounts and free items.

  • Evaluate Your Email Marketing Efforts

It is very important to evaluate the effectiveness of Email Marketing Efforts and see the areas which need further improvements. Use an analytics tool to get reports on different KPIs for Email marketing campaigns, such as the total number of sent newsletters, clicks on the site, leads generated through Email Marketing campaigns, Spam Emails, subscriber growth rate, etc. Make necessary improvements based on the output and generate more leads and sales.

Final Words

An E-commerce business without Email marketing is hard to imagine. It helps the sales department to attract new traffic and customers, increase the user base, and create awareness of the brand and its products. Use the above-mentioned tips to launch Email Marketing campaigns for Shopify stores & get the desired success. Best of Luck!