Web Developers

Ultimate Checklist of SEO Basics for Web Developers

 

Together, SEO and web development can improve website performance and raise visitor traffic. Web developers can optimize a website for greater search engine ranks by using their knowledge of effective SEO methods and how to apply them. However, a lot of site developers, especially beginners, are not knowledgeable about broad SEO approaches and strategies.

Creating both user-friendly and search-friendly content is essential. Also, quick loading speed is a key aspect to be considered when building a website. All of this contributes to attracting more and more potential audiences to engage with the site. As a result, the SEO improves, thus, increasing the traffic. After all, the likelihood of losing a traffic source increases if Google fails to understand what a web page depicts.

So, in this article, we’ll discuss the SEO strategies that web developers should use to make sure their site complies with Google’s rules. These suggestions will also aid in making the website speedy, safe, and simple to use on multiple devices.

Let’s begin!!

Fundamentals of SEO for Web Developers

Use Heading Tags Appropriately

Heading tags acts as clues for search engines. Make sure to use the heading tags for content and not only for CSS shortcuts. Use them in order and accordance. For example, don’t use the H5 for the web page’s biggest heading and H1 for subtopics or subheadings. 

Simply follow the hierarchy of how heading tags are utilized and represent the content and overall website well. 

Ensure Quick Website Loading Time 

Website speed is a key aspect that Google evaluates for search rankings. After all, slow webpage or site loading affects conversions and user experience. 

Here, every web developer must follow the set of ways mentioned below to optimize the site speed. 

  • Keep the code clean and light.
  • Stay careful when using extensions or plugins. 
  • Minify and compress CSS and JS.
  • Ensure having a better hosting environment.
  • Keep the size of the images optimal.
  • Benefit from lazy loading.
  • Browser caching is essential.

Remember if a plugin or extension is not-to-update, it can slow down the website’s functioning. Also, an image size of more than 10MB will impact the website’s loading speed. 

Simply put, keep a check on all these factors and continuously improve site speed.

Check the Redirects

The website migration and the launch process is incomplete without the redirects. 

Ensure that every URL from the previous website has a 301 redirect to the new website’s page with the most relevant content. The redirection can be performed from one old site to the new web pages. Even it can vary from many to one if your objective is to simplify or revamp the content layout.

Avoid assuming that a page is rendering correctly and doesn’t need any updates, modifications, or redirects.

Add a Sitemap

Every web developer must prevent the indexing emphasis on irrelevant pages, photos, or other items and avoid wasting time and resources.

XML sitemaps are a great chance for website developers to ensure search engines understand all the web pages. It is referred to as a file that provides information about webpages, site files, videos, and the connection between them all. Search engines need to be guided with hints about how the pages link to each other and all this is possible by adding a sitemap. 

Keep your internal linking appropriate and relevant. The search engines will find it simple to crawl a site in this way. Additionally, confirm that the websites are included in XML sitemaps that affect a 200 server code. Keep the pages free of 404s or redirects that do not lead to the desired page.

Evaluate the Robots.txt File

No SEO effort is of use if the site fails to index and rank on the search engines. Here, checking the robots.txt file for what is written in it is essential. 

Many sites failed to rank only because they disallowed the commands from staging. Here, considering blocking low-value items that CMS creates can be helpful. It can be anything like comment sections, tag pages, and more. 

If it is challenging to keep the pages from generating junk, at least prevent them from being indexed. 

Optimize the Website for Mobile-Friendliness

While the stats say 54.8% of website traffic comes from mobile devices, many websites still neglect the significance of mobile-friendliness. Google follows a mobile-first indexing approach to ensure websites fulfill the criteria of delivering an excellent UX. 

The Google bots use the mobile version to crawl the site. Hence, if any site fails to perform on mobile devices, it loses the chance of ranking well on the SERPs. So, optimize the website for mobile-friendliness. It is best to use a variety of testing tools to determine how well the website functions on mobile. They can further recommend the modifications. 

You can also go through the blog: “Effective SEO Marketing Strategies To Boost Website Traffic” to learn more about how to raise your website’s SERP rankings.

Understand the Implementation of Structured Data

For SEO professionals, the use of structured data might be rather difficult. Developers benefit much from it, though. They already know how to format the web page so that each element fits appropriately. They also know how to make the text simple to read for both people and bots.

Utilize the anchor sentences in the images as well. These are the clickable links that are typically present on CTAs such as “click here,” “learn more,” etc. People are better directed by it.

Website Security is Vital

Website security is a preferred and vital key aspect considered by search engines. After all, getting personal data hacked affects user experience. Therefore, make sure the SSL is accurate and placed appropriately and this is where the website security begins.

In addition, implement the fundamental security measures to prevent site flaws that could allow access to altered content, an injection, and more.

But stay careful of site speed, particularly if you utilize plugins or extensions to secure the site.

Final Words

Improving organic traffic is the main objective behind any website development. Hence, SEO is vital for web developers. Web development experts who are knowledgeable and understand SEO basics can go a long way in making a difference to the website’s success. In addition, website development can be more efficient. 

If you are a website owner looking for web developers who can build well-performing websites with the knowledge of best search engine practices, we can help. Stellen Infotech has a team of experienced developers who know how to best optimize the website for Google-friendliness. Besides, we provide SEO services and paid advertising aiming to help ventures boost their online presence and help acquire customers via multiple channels. 

 Thus, helping businesses grow their customer base as well as distinguishing their online presence. 

 

SEO Marketing

Effective SEO Marketing Strategies to Boost Website Traffic

“Done building a compelling business website? Fantastic!! But will it be worthwhile if it is not recognized? Follow these SEO marketing strategies to rank your website on SERPs and drive increased traffic.”

Many businesses own amazing websites but fail to come up with proven and creative tactics to drive traffic to them. If you are also a business owner who wants their website to be discovered by a huge potential audience, remember SEO is a must. It is the process utilized by webmasters to enhance a site’s possibility of ranking high on Google and Bing-like search engines. In simple terms, SEO marketing strategies define how the target audience can know about your business. 

Additionally, statistics say 75% of users do not click through to the second page of Google results. It means driving traffic is not that easy but not impossible.

There are several methods for increasing site traffic, but not all of them guarantee success. So, in this write-up, we will discuss the most effective SEO marketing strategies to help you improve organic traffic, conversions, and overall search result rankings. 

SEO Marketing Tactics to Drive Organic Website Traffic

Optimize Content for Featured Snippets

 Featured Snippets

Featured Snippets are a piece of content that ranks on the top of Google SERPs. These are written and optimized to give users direct answers to their queries without making them switch to the competitor. Featured snippets are helpful, easily visible, and more likely to generate organic traffic

Simply do the following:

  • Use short, simple, and concise sentences with not exceeding 20 words limit. Avoid single and long-form paragraphs and language complexity. 
  • Structure web pages with headings and subheadings. It becomes easy for Google to search or understand the relevance of your webpage with the user queries. Thus, increasing traffic and improving website rankings. 

Build Quality Backlinks

External linking or backlinks is a vital factor leading to increased website traffic, and ultimately ranking. So, ensure you create backlinks with reliable sources. 

  • For this, you can write guest posts. It is an ideal way to get backlinks, increase SERP rankings, and enhance referral traffic. 
  • Perform in-depth research and pitch the high authority websites for guest posting.  
  • Ensure you write good quality content that adheres to guidelines. 

Write Compelling and Quality Content

The website traffic and ranking depend on the content quality. Also, Google sees if the website provides the relevant solution to users’ specific searches. Google’s main aim is to provide the best user experience possible. So, when the user demands for the right and engaging information are met, you ultimately achieve the expected traffic and ranking. 

So, below are some of the elements you must include in your content to make it more user-friendly:

  • Use relevant CTAs
  • Incorporate visuals throughout the website content
  • Keep navigation bar efficient and straightforward

Relevant Internal Linking

Another SEO marketing strategy to boost website traffic is internal linking. It is the process of linking the site’s content with other website blogs or pages. For instance, you own a flower shop. You can publish blogs regarding flowers on multiple occasions. Within the blog, you can add links to the flower range you sell and for which you have category pages on the website. 

Such internal linking will help users explore more and increase their time on the website. Additionally, it can:

  • Assist visitors with easy website navigation
  • Distribute credibility or link juice across the site
  • Help build an information network

Keep Meta Titles and Descriptions Descriptive

SEO Meta

When you post content, it is the one part responsible for ranking. Another element responsible for effectively encouraging the users to visit the site is the meta title and description. Both help users to click on the content in search engines. 

Remember that meta title is responsible for increasing or decreasing the website clicks. So, if your title tag is not catchy or conveys the sole purpose of the webpage, you may experience a reduced number of clicks.

Consider all these points when creating title tags and descriptions:

  • Add relevant keywords
  • Write it for your users
  • Keep title and descriptions unique for all the webpages

Remove Elements Affecting Website’s Loading Speed

The website’s loading time affects the SEO and user experience. Users will abandon the site if the web pages do not load quickly. Thus, reducing the website traffic and raising the bounce rate. 

  • So, check if unnecessary elements like plugins are incorporated into the webpage contributing to reduced load times. If yes, remove them immediately. 
  • Inspect other issues like HTTPS implementation, broken links, redirects, etc. 

Utilize Advertising Strategy to Boost Website Traffic

Advertising your website, web pages, or content on multiple social media channels efficiently boosts website traffic. For example, you can run PPC ad campaigns. Simply target a few of the keywords and analyze how well it attracts the potential audience. 

Similarly, you can count on Instagram and Facebook advertising that is widely popular to increase website traffic.

You can also employ the best SEO company that can run advertising campaigns for you if you are willing for paid ads and require instant traffic. 

Repurpose Content

You might be thinking about how to utilize content to boost website traffic. The best way is to repurpose existing content. Pick a well-performing blog post with potential traffic and repurpose it into infographics or video. You can also pick the best of your podcasts, if any, and write a blog on them. This will help you continue engaging the visitors and increasing site traffic. 

Incorporate Social Share Buttons

Do you know what social share buttons are? These are the links when integrated on the website or any blog page, enabling the users to share the content on their social media. Once your users begin to promote your website, the website traffic increases. 

Here are some ways below how to encourage readers to share your content. 

  • Build highly-informative, user-friendly, and quality content
  • Use quotes and phrases in your content
  • Add infographics, videos, images, and other multimedia

Final Thoughts

The need to attract potential traffic will never end. So, it is essential to implement these SEO marketing tactics to yield the best possible results. With so many options, you need to pick the alternative and see how it works for you. Remember SEO is a never-ending learning process. Therefore, make the most of these tips to rule the SERPs and achieve increased website traffic.