Shopify Website Design

5 Essential Design Tactics to Optimize Your Shopify Website


The success of every firm is largely due to its website. For business owners, it is one of the key factors that determine the growth of an online store. However, the ease of use and responsive design process plays a vital role in attracting potential customers. Here, Shopify comes as an ideal platform to build robust and reliable websites. It assures that all the products are presented nicely, regardless of the device type a user uses. Thus, providing them with the best possible shopping experience. Also, it ensures increased conversions and sales. 

In addition to intuitive design, everyone wants their Shopify store to be visually appealing and optimized for conversions. Luckily, Shopify comes with enormous resources that make it easy to get started with the design process. It provides access to in-built theme templates and apps & widgets. Also, its wide community enables one to hire expert Shopify web designers or connect with professional developers to seek assistance. 

But the real challenge is how to develop a website that offers all these stated advantages while using the Shopify platform.

In this article, we’ll go over some website design tactics that you can implement to enhance your Shopify store and expand your business.

Let’s begin!!

Importance of Improving Shopify Website Design

Shopify is the widely used platform dedicated to building eCommerce websites and selling goods online with ease. Now the question is why focusing on design is essential. The reason is it triggers buyers’ interest and builds business credibility. In simple words, optimizing the website design contributes to driving more and more consumers to make purchases. 

According to a ResearchGate study, a website’s design has a significant impact on how many visitors become repeat customers. Even the poor design functionality makes the users abandon the site. It simply conveys that to boost sales and attract new customers, a store’s aesthetics are a priority that cannot be ignored.

So, below we will discuss the most effective design tactics to optimize Shopify website design. 

Ways to Optimize Design for Your Shopify Store

Pick the Right Theme

The first step is choosing the ideal theme. It is a form of template that determines how your online store will feel, look, and function for customers.

Choosing the Shopify platform for website design means having access to multiple paid and free theme marketplaces to level up the design process. However, knowing which theme is ideal for optimizing the store design comes as a question. 

Well, take into account the criteria like the design of the product representation and the features to include. Also, think about how you will add visuals to optimize the user experience. Remember when you customize Shopify, ensure it meets the criteria of mobile-friendliness. The website design must be mobile responsive so a top-notch shopping experience can be delivered to the users. 

Simply put, focus on all the aspects that contribute to building a seamless visitor experience. 

Optimize Website Design for Quick Loading

A website’s loading time impacts the business in enormous ways. A second makes a huge difference in conversions and page views. Also, users do not wait for slow-loading sites and switch to other options. On the other hand, besides the customer experience, sites with quick loading speed rank well on search engines. Thus, improving the load times for both SEO and user experience. 

So, follow these tips shared below that contribute to the site’s design and, as a result, improved site loading time. 

  • Compress Image Sizes: Adding product images to the store is essential and effective in delivering users the best experience possible. But images are partly to blame for the website’s sluggish performance. Therefore, the secret to making the site load faster than usual is to compress the picture files.
  • Prefer Using Shopify’s In-Built or Marketplace Themes: Yes, Shopify allows using third-party themes. However, because of their extra or unforeseen features, these significantly slow down the site’s loading speed. The Shopify theme, on the other hand, ensures that you know exactly what you are obtaining. Additionally, you can speak with the web developers and designers on ways to speed up the loading times.
  • Remove Unnecessary and Unused Widgets: Plugins and widgets that are not required just prolong load times. So, get rid of everything that isn’t needed and simplify the site’s functioning.

Besides, you can utilize tools like Google PageSpeed Insights tool to determine the load time and get tips on how to boost it. 

Incorporate Captivating Visuals

The next tip to optimize Shopify website design is to incorporate distinct visuals. The online stores hardly enable the shoppers to see or feel the product in person. 

Here, providing them with the best closeup of goods is possible via visuals. Incorporate videos, graphics, illustrations, and pictures to showcase the products in the best possible way. It will greatly promote conversions. But, make sure the product is showcased from each angle and is of high quality.  

Integrate Actionable CTAs

Make sure to include eye-catching CTAs all around the website. In the end, smart and actionable CTAs give customers what they want without interfering with their buying experience. The common call-to-actions include email address callouts, buy buttons, add to wishlist or cart buttons, etc. 

Here are some key tips to follow to improve visitor engagement with CTAs. 

  • Keep such clickable buttons short and engaging. Also, CTAS must be straightforward, and capable of depicting a sense of urgency. 
  • The next thing that comes is making these buttons visually appealing. Use noticeable and bold colors.
  • Place the CTA on the product pages in a clear area as well. It means your visitors should not need to find the button for “Buy Now” or “Add to Cart.” Make it easy to convert prospective customers into loyal ones with CTAs. 

Hire Reputable Shopify Experts

Hire a Shopify web designer for assistance if you discover that designing isn’t your thing and you don’t have the time to devote to it. Although you might be able to create a website in part on your own, their abilities and knowledge can offer insightful information.

The Shopify experts at Stellen Infotech are knowledgeable about features, design optimization, enhancing images for better representation, and other things. Additionally, they can adapt the design to the user’s particular interests and search phrases. The best thing about our expert designers is they come with a range of skill sets, experience, and budgets. 

In addition to these, you can read the blog postShopify Ecommerce Store Launch: The Ultimate Checklist It will help you find out what to take into account when launching an online store built on Shopify.

Final Words

To conclude, the business’s bottom line is impacted by website design. Here, the Shopify platform makes it simple to build a mobile-responsive, elegant, and fully-functional store. However, it requires the implementation of the right design tactics and elements that boost traffic and conversions. So, simply follow these tips and take one step towards boosting business growth. 

Additionally, expert guidance is necessary. After all, professionals are the ones who are aware of the best ways to enhance Shopify website designs. They will start by saving you time and increasing sales.

Thanks for Reading!!


Email Marketing Tips for Shopify Store

Competently composed and personalised newsletters give many advantages to the owners of an online store when it comes to working with customers. They can use it as a tool to easily communicate with the targeted audience, form a large customer subscription base, retain and maintain loyal customers, solve the problems of customers in an easy way and establish long-term relationships with them.

Email marketing for online stores (based on the Shopify) is a key to success in the business. Its effectiveness cannot be underestimated. According to statistics, well-planned Email Marketing Campaigns for online stores contribute to about 7% of all transactions.

You must note that the mailing list is different. It can be an indispensable assistant on your way to success or a waste of time, money and effort. Effective email-mailing is often achieved through trial, repeated testing and constant work to improve the quality of communication with customers.  So, have a look at key methods with which you can make email marketing for online stores efficient & generate more leads.

  • Create A Definite Plan for Email Marketing Campaigns

Successful email marketing campaigns always start with proper planning. The main objective of this is to develop a sequence of further actions and make preparatory work to perform different tasks. First and foremost, decide the main goal of email marketing campaigns, such as to increase website traffic, to introduce new products and services to them, address the problem of shopping cart abandonment, generate more sales and leads, etc. Explore the competition in the market and spy on competitors who are already quite successful in Email Marketing. Follow some methods and ideas to increase the effectiveness of your email marketing campaigns.

For clarity and convenience in Email Marketing, divide newsletters into different categories-

Types of Newsletters Brief Explanation
Regular mass mailings All subscribers.
Automatic mailing For welcome letters, re-purchase offers, etc.
Notifications password change notification, the reminder of an abandoned basket, order confirmation letter, dispatch confirmation letter, customer satisfaction letter, etc.


  • Choose the Right Audience

Email marketing experts always advise you to segment your target audience and send personalized newsletters to each group. For this, you need to pay attention to previous purchases made by customers and take note of repeated purchases and viewed products. Past purchases inform customers to reflect their preferences. Constantly remind subscribers about their need for new products. As soon as the product is finished, they flock to online stores for buying new commodities.

  • Choose A mailing Service

It is always necessary to choose a mailing service to send newsletters to customers. Experienced advertisers recommend that you must familiarise yourself with the most popular marketing tools, explore the pros and cons of each tool and choose the appropriate option for Email Marketing Campaigns. When choosing a mailing service, just keep certain requirements in mind.

The service should be able to download the subscriber database manually or automatically via the API. It must have a functional HTML-editor, the ability to create autoresponders. Don’t ignore testing and analytics as it will allow you to test newsletters and give detailed statistics on campaigns. There are lots of companies that provide Email Marketing Services to clients. Evaluate their offerings and choose the best one.

  • Make Changes to Your Shopify Website

When you launch Email Marketing Campaigns for lead generation and sales, it is necessary to consider exactly how you will build the subscriber base. Initially, you should make changes to the Shopify website with the help of Shopify experts and add Registration/order form, End-to-end subscription form, Popup forms, etc. If possible, implement the same in Emails.

  • Use CRM Software for Automatic Data Integration

Of course, you can manually transfer the addresses of subscribers from their database to the mailing service. But it takes time and is monotonous work. If you can’t delay the delivery of newsletters, Emails should be sent automatically to subscribers on the scheduled date. So, you need to deal with the API services.

All Email Marketing individuals are not familiar with it. It is necessary to take the help of Shopify developers to write a technical task for the development of scripts and synchronize the base of mailing service. You can use the CRM software to make data integration through the API. However, they will not meet your requirements fully.

  • Create & Send Useful Newsletters to Subscribers

Now, it’s time to write useful newsletters and send them to subscribers. Keep newsletters simple, straightforward and to the point. You can send Information about goods, Announcements of marketing activities, articles, tips, reviews, instructions, etc, to the targeted audience through newsletters. Don’t use SPAM words in Emails. Otherwise, it will land in the SPAM BOX of Emails, provoking visitors to avoid your mail.

There has been a tendency to create stylish and unique newsletters. Just make newsletters interesting for potential buyers.  Standard mail services offer exclusive design skeletons for newsletters. You can choose the right design for newsletters and make changes to them as per your needs.

If your newsletter has a good topic, the user will open it. Always keep in mind that pictures and texts convey the essence of your message to customers. Add links and social links to invite your customers to the site and make transitions. Send only useful newsletters to subscribers at the right time with appropriate offers.

  • Use Autoresponders

It is difficult for owners of online stores to keep abreast of an ever-growing audience. They can use Autoresponders to build up leads and improve relationships with customers. Autoresponders send some messages to customers and keep them associated with your brand.

  • Reward Loyal Customers with Discounts, coupons, and special offers

When customers buy regularly from you, they expect some benefits from your side. Therefore, to please customers and get repeat business opportunities, provide some discounts and freebies to loyal customers from time-to-time. A good number of shoppers will love to buy from you to enjoy the benefits of discounts and free items.

  • Evaluate Your Email Marketing Efforts

It is very important to evaluate the effectiveness of Email Marketing Efforts and see the areas which need further improvements. Use an analytics tool to get reports on different KPIs for Email marketing campaigns, such as the total number of sent newsletters, clicks on the site, leads generated through Email Marketing campaigns, Spam Emails, subscriber growth rate, etc. Make necessary improvements based on the output and generate more leads and sales.

Final Words

An E-commerce business without Email marketing is hard to imagine. It helps the sales department to attract new traffic and customers, increase the user base, and create awareness of the brand and its products. Use the above-mentioned tips to launch Email Marketing campaigns for Shopify stores & get the desired success. Best of Luck!