FACT: How Gamification Improves Website Design?

3 shocking ways in which Gamification can make your Website Design Impressive?

Did you ever notice if training takes place in the form of a game, you achieve the expected result much faster? It happens because it becomes interesting and you are much involved in the process. Game elements are used not only in training, but they can also be applied in business. Many web design companies prefer using gamification in website designs as they make it more engageable for users. Let’s talk about gamification and discuss its method of operation on websites. 

 How Gamification improves a website design

What exactly is gamification?

In simple words, gamification is a user’s involvement in a problem-solving drive through gaming. Websites that have game elements, are more attractive and are recommended by people to their friends and relatives. It helps to increase sales, registration on the site, boost contact lists and clicks and decrease bounce rate. 

When you hear “gamification”, the first thing that comes to mind is game design. Although gamification and game design has a couple of similar features, they are not directly related. Always keep in mind that gamification is a design technique based on using game mechanics outside of games. Competently implemented gamification improves user involvement and increases conversion up to a great extent. 

How game elements improve user experience? 

Gamification is often associated with PBL- points, badges, and leaderboards. A web design company always assumes that it is possible to liven up the user experience by simply adding some bonus points to it. But it doesn’t happen in many cases. If people have the motivation to do something, they play games, not for points but because it gives them pleasure and challenges.

  • Web Design Gamification

Web design company sites use gamification to give visitors a clear product path and clear goals. Users feel like a real player, start the whole adventure on the site, interact with the brand and purchase the products and services. It makes interaction with the site much clearer and more predictable.

  • Challenge and Reward

Challenges and rewards in gamification

Folks love challenges. They force us to focus our efforts on the results and prove that we can solve any problem by hook or by crook. 

  • Puzzles

using Puzzles in gamification

You must have played puzzles in childhood. In the end, there was always a feeling of joy, when a whole picture came out of small details.

Note: You can use different elements of gamification on your website as per the user’s demand. IT companies offering web design services have a better knowledge of it. So, work with them to implement proper gaming elements on your website & make visitors happy. 

5 basic principles of gamification

Gamification principles Brief Explanation

The application develops with the user

When you design an application, it is very important that the digital product is perceived as something that can be used repeatedly. In most games, players usually go through the initial stage, which is essentially a learning cycle, and then within a few days or weeks, get a basic understanding of game missions and slowly move from simple interaction strategies to more complex ones.

So, it is very important to evaluate users differently depending on what stage of the cycle they are at. Always keep in mind that application functionality and user experience must be adapted to a specific life cycle of a player or user.

Target loop

It is very important to know the main behavior of users towards the application. All interactions should be encouraged. If this is not done, the application will inevitably lose some of its attractiveness sooner or later. Determine the target loops & focus the attention of users on them. Working with target loops is the main driving force of gamification. It allows you to build a system in which there are cycles of reward and encouragement for people. The pleasure received by users from the reward, stimulates them to repeat basic actions over and over again.

Resource Limiting

Regular Internet users are smart and dexterous. So, by limiting their actions and access to basic resources, you can push them to maximize the results of their experience. Many mobile games have their own currency, a points system, with which you can build the best base, city or village, depending on the type of game. By allowing users to decide for themselves how to spend these limited resources, they can create the feeling that they are autonomous in their actions or achievements. In order to understand how resource restriction works in a non-game application, visit a Tinder dating site. So-called Super Likes are used there to show increased interest in other users. Such an approach allows users to keep their attention and stimulates new registrations. The company owners get leads by selling super likes. 

Strengthening the sense of ownership

Interaction with a personalized application through a character or a game avatar is extremely fascinating. It increases the user’s loyalty to the brand. Always keep in mind that the cost of communication with the application increases. If you give users something that they can be proud of or cherish, they will sincerely love applications. They will not show interest in competing products. While interacting with applications that include game elements, there is always a place for creativity. So, whenever possible, personalize the reward or give the user something that will show that his invested experience, time or ingenuity did not go unnoticed.

Social environment and personal experience

Each application is designed for a specific audience. These most active users are very valuable for website or app developers. So, they need to evoke a feeling of unity with the service or site through the use of social hypersensitivity. This is not an easy task at all. Social interaction and personal experience matter a lot here. Clash of Clans is a fine example of gamification.

Examples of gamification in web design

Examples

Game Elements

Habitica

Experience points, levels, upgrade mechanism, etc.

Zurb

The opening of the object, the achievement of the goal.

LinkedIn

Competition, completion of the mission.

Klout

Competition.

Zoho Motivator

Competition (hard mode)

Interland

Quizzes, riddles, platforming, etc.

Quotes

Competition.

Bonus

visualization

Final Words

Gamification was in use several years ago. However, during this time, its popularity has faded up to a great extent. User experience has come to replace gamification. Nevertheless, the basics of the game are still present in the design. The inclusion of game mechanics in non-game applications is still an important principle. Therefore, it is still worth talking about gamification. Implement it on your website/app with the help of a competent web design company. It will help to develop interaction cycles with an application or site and generate lots of business opportunities. Best of Luck!

Top Practices Of QA For Mobile & Web Applications To Deliver Software Fast!

In software designing and development, a number of Application development companies these days prefer the idea of QA outsourcing. It is a deep practice that ensures the smooth functionality of the software and application developed.

QA which is an abbreviated term for Quality Assurance includes thorough testing of the application and software which has recently been developed. As QA for mobile applications and QA for web applications ensure flawlessness of the developed product and gives the software or application a green signal to be launched in the market, it becomes highly mandatory to get QA done by an expert. It is a reason people like the idea of QA outsourcing, if they don’t have an expert quality assurance team.

As QA for mobile as well as QA for web applications is a long process to manage, you may have to spend several hours without stopping, if you don’t follow right practices. Here are top practices of QA for mobile applications and web applications that help to manage workload and ensure the highest quality standard of the product that gets approved for launch.

Breaking Out Classical Duties Of QA

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Start QA with breaking limitations in both areas. Think from the customer perspective as well as conduct active design discussion with your team as well. Check with customers about the issue they face and expected features in a product they want. On another side, engage your team in design related discussion and give feedback taken from the customers. Additionally, using code testing expertise, discover design issues before employing anyone on coding. This practice will help to reduce unnecessary development cycles as well as helps meeting the expectations of the customers from the new product.

Select The Release Criteria Smartly

Select The Release Criteria Smartly

Testing every feature of every release in the enterprise product is just not possible and the best thing is; you don’t have to do it. But, you can get confidence in your approved product by focusing on aspects of the code where the critical changes had been introduced. Before the latest release cycle resumes, the QA team should meet up the product owner to learn those parts of their product which have to be polished with updated code. So, if you already perceive something that was worked on the previous release and you don’t want to work on it again, then just don’t think of it as it will waste your time. So, make the new code your base of release criteria that is going to be added.

Give Priority To Bug Fixes As Per The Usage

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In QA for mobile applications and QA for web applications, bug fixes are the most important aspect; however, it is equally important to consider which bugs need more effort from you. So, we suggest usage data needs much consideration from you. For instance, if you already know the least useable part of an app or software and a bug in that area of the code would receive low priority as compared to the bug in the areas which are in high usage.

Use Two-Tier Test Automation Approach For Testing

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Using two-tier test automation approach, you can manage QA in a better way. When you adopt the two-tier approach, then tier one would be targeted by a commit to a code base and hence, delivers faster validation of changes made by an expert developer with effective sanity tests. To complete sanity tests, developers often spend several minutes. Tier two is highly exhaustive regression test which runs at night automatically when one can concentrate on other parts related to QA for web applications. So, when you fall into this approach, you get to learn the way to balance between night-time regression and day-time sanity QA testing.

Stay Connected With A Relevant Environment

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The entire team of QA should work in the same environment. Once, the builds shift to the development phase, one must evaluate the code within production conditions. Thus, a powerful staging environment can be built that would help to stimulate the production environments of the customers.

Build A Devoted Team For Security Testing

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Before every single release of products like software as a service that is SaaS, it is mandatory to conduct a thorough security testing and if you find any security vulnerabilities, try to correct it before they are being noticed by customers because such issues often drive away the users. For this purpose, trying building up a testing team to perform a complete penetration testing over a stable version of new products to be released and updates.

A Quality Team Of Performance Testing Is Must

a-quality-team-of-performance-testing-is-must

To conduct performance testing of a stable product, a quality team is a must. Before, they conduct testing, brief the features and new versions of the product to that team. It will help them assessing the performance risks of the product. The features which do not affect the performance only need to undergo regressing tests. Though for the performance-related feature, there should be a certain performance test criteria that has to be followed while accomplishing the performance test of those features.

Conduct The Regression Cycle

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When your product stabilization process reaches its final stage, you should conduct the regression cycle. After successfully qualifying for this phase, a product gets a green signal to move to production. Although, at this level, very few changes are required, yet it gives a chance to validate the whole product. There are different methods to conduct regression cycle in which one is the traffic light approach. In this approach, if all branches get the green signal, a product is referred to as ready to deliver. Though if any branch gets a yellow signal, a discussion is made with the stakeholders. Ultimately, if there is a red signal, the work is being stopped and that issue is being addressed immediately.

Conduct Sanity Tests For Production

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After the release, sanity tests should be performed on the production account which helps to validate if every feature is in sound condition. First, the tests can be performed on the current production account; however later, you can make a new account to authenticate the flawless functionality of the process for new customers. So, give enough time for sanity testing in which, spend time on existing accounts as well as on new accounts. At last, check third-party components like billing system which determines version compatibility.

Conclusion

There are few top QA for web applications and QA for mobile applications that you should follow if you want to ensure flawless delivery of the product. Just bear in mind that to sustain the quality of a product while maintaining the demand of recent product releases, a good QA team must breach conventional molds. Developing new ideas and skills, you can involve in varied development stages. These practices are win-win for any development team.