How a user stand out in the market to succeed in this jungle of competitors? With R&D, it has been found that it is fully dependent on customer engagement. That is, providing an outstanding customer experience.
With this appealing technology, the software development company can lighten the customer’s journey. For some years, Virtual Reality (VR) has taken a quantum leap to change the market. The global Virtual Reality market size can reach $215 billion by 2021. For improving the customer experience, other development companies have started searching the technologies. This fact helps in enhancing the marketing strategies of Virtual Reality.
For enhancing the real world with the digital overlays, augmented reality is used. Whereas, Virtual Reality aims to put the user in the entire virtual environment.
The market growth of Virtual Reality in 2018 was expected to be $27 billion. The applications, like, medicine, education, healthcare, business, and astronomy are expanding like a flame in 2019. And, the expected growth rate is $209.2 billion in the coming four years.
As per recent analysis from Greenlight insights, $209 billion will be the total revenues by 2021 Source. Estimation of active Virtual Reality users worldwide from the year 2014 to 2018 (in millions) is shown graphically below:
Virtual Reality is changing the method of communication of business leaders with the customers by using some of the developing technologies. This article defines the factors that help to improve the customer experience with Virtual Reality.
Virtual Product design
The best key to cut the expenses with improvement is virtual product reality. A user can analyze the product with no extra cost. But, only by the virtual stage that provides 360 perspective. Its aim is not limited to offer the best customer experience but it personalize the services and products.
3D Digital Showroom
Without any rules, the 3D digital showroom provides close to brick and mortar for the product. If the product has an approach to deliver a unique feel and touch. This can be gained by a 3D digital showroom with ease. This technology is used by IKEA, Lowe’s and Audi to provide a better customer experience while analyzing it digitally.
Remote Control Instructions
These instructions provide an vision to the beginner. As these applications are more useful in Customer Relationship Management (CRM) and Health Care. But, are recently being used by savvy companies in every industry, like, in Hololens, Oculus Rift and Gear VR.
Virtual Reality for training is useful for beginners. It is gaining a lot of attention because of devices like Gear VR, Oculus Rift. These devices are being used by different companies, like, military, and education. It involves the trainee in a 3D environment with the best designed Audio Visual (AV) headset.
It develops a new rule for the supply side production values and product presentation. It has improved the sales room performance. And, is now ready to improve customer experience.
For the same purpose, games came in the marketing jungle. Virtual Reality is fully involved in the gamification strategy. It is not limited for fun purpose, it is actually showing a huge difference.
Giving the customers with authentic impressions with a feel of unique emotions is now welcome with great Virtual Reality experience.
Happy customer and developing business is vice versa. Committing to the customer experience is useful to stay in the market. And, Virtual Reality is one of the best ways to implement it! Below are some virtual reality benefits which can actually enhance your customer experience. Also, your customers won’t leave you, probably ever :
- Develops a positive emotion connection before sale and deal.
- Raise a ownership sense
- Saves money and time
- Permit global reach