6-Best-Website-Builders-For-Small-Businesses-in-2023

6 Best Website Builders For Small Businesses in 2023

Building a website is an investment that needs to be taken care of. It can be of great help for creating an online presence, but it also takes time and effort to get it right. If you’ve never built your website before, you might be wondering about Hiring Best Website Development Services from a reputable company. However, it may influence your budget. So, how to build a website with less money and time investment is the question now.

Luckily, there are many different types of website builders available. Using the best website development builder is a great way to professional, fully-functional website development for your small business. Many have better user interfaces than others.

These are often free and easy to use, and they can save you time and money by doing the work of setting up and maintaining your website. They also help you stand out from the competition, allowing you to create an effective online presence without having to pay for it.

In this article, we will show you the best website builders for small businesses in 2023. We will also discuss some of their key features and benefits.

How Small Businesses Can Benefit From Website Builders?

Greater Control Over Design: Most website builders let you customize the site’s fonts, colors, layout, and more. You can even add custom graphics to your site if you want to give it a unique look.

Easier Maintenance: Website builders typically have features that make it easy to update or change information on your site – such as changing titles or descriptions of pages — without having to do any coding.

Customization Options: Some site builders offer powerful customization options that allow you to customize your site based on your business needs. This lets you tailor the look and feel of your site so that it fits perfectly with your brand image.

Top 6 Website Builders for Small Businesses:

WordPress:

WordPress.org is one of the well-known website builders powering more than 10 million sites on the internet. Everything from plugin integration to choosing the best themes, WordPress covers it all.

It is also preferred as the best builder over others since it includes some of the most user-friendly SEO tools. In general, WordPress makes it far simpler to optimize your site for high conversions.

Key Benefits:

>It is an open-source builder. As a result, most web hosting platforms support it.
>Drag-and-drop feature is offered and is easily compatible
>Google Analytics is easy to add to the WordPress dashboard.

Price: Personal plan for WordPress builder is $4. However, you can upgrade the plan for a better online experience and improved functionality.

GoDaddy:

GoDaddy website builder comprises all the features you would expect. These include marketing and sales tools, a design studio for content creation, tracking metrics, etc.

Besides, it includes drag and drop website builder. It is simple to use and its image library enables adding photos to blog posts.

Price: The entry-level package costs $9.99 per month.

Shopify:

What makes Shopify different from other site builders is it offers thousands of paid and free in-built themes. These help to directly switch to customizing your website your way without any prior coding experience. Also, it has built-in resources and tools. All these help execute marketing campaigns to increase clientele and store traffic.

Key Benefits:

>Provides a huge selection of pre-built designs to help build a professional, elegant and functional website.
>The drag-and-drop website builder offered by Shopify is simple to use and intuitive.
>Shopify comprises in-store POS. It enables conducting in-person sales and checkouts.
>Provides website add-ons in the app store.

Price: The entry-level package is $26 per month + transaction costs.

Wix:

Wix is a reliable and user-friendly website builder for small enterprises. Its drag-and-drop capability enables customizing the website the way you want.

For small businesses that have no coding experience and are less tech-savvy, ADI (artificial design intelligence) is the best. This Wix tool asks for your feature and design choice and builds an appealing website. Additionally, Wix’s App Market functionality enhances the website’s capabilities.

Price: The personal plan costs $16 per month with the best possible features.

Weebly:

Weebly is the easiest builder sorts of all. What makes it a convenient option is it comes in 4 versions. One is basic and the others include Professional, Personal, and Performance. With each version, both the functionality and price increase. Its in-built editor enables customizing the website content and navigation. In addition, it comes with enormous preset layouts from which you can add or eliminate elements as required.

Weebly comprises an easy-to-use store panel for easy design customization, payment handling, inventory management, etc.

Price: The free basic plan does not allow customization of the domain name. Plans beginning at $10/month let you have a custom domain.

Squarespace:

Squarespace platform is a collection of fully-functional responsive and elegant templates. Every template has built-in components that you can change to meet your small business’s needs. It might be anything, including changing fonts, colors, or graphics.

To create an online store, Squarespace also provides eCommerce capabilities. Order management, product image zoom, POS, and other features are among them.

Price: Personal plans cost $23 per month.

Conclusion:

To conclude, knowing every capability and feature of a website builder helps in better decision-making. However, before you decide on any website builder, there comes some key considerations. For example, what sort of website do you need to develop, determine the customization needs, and see the resources or skills you possess.

Remember, no small business needs to hugely invest in website development to build an online presence. All you need is to pick a suitable platform and you are there to achieve an elegant website with all the marketing features and capabilities.

Besides, you can get in touch with Stellen Infotech, a reputable web development agency. We offer customized website development services to businesses of all sizes and as per requirements. Our expert developers possess all the skills and expertise to build websites on different platforms.

Benefits-Of-Choosing-Shopify-For-eCommerce-Store

Benefits Of Choosing Shopify For eCommerce Store

In the current era, websites have become highly essential for business setups. It is not easy to survive and flourish without an online presence. E-commerce has completely transformed the business scenario allowing sellers to showcase and sell their products and services through online platforms. E-commerce stores have various potential benefits for businesses such as growth, revenue generation, and global reach.

With more than 1.8M retailers on Shopify, it is considered the leading and most preferred eCommerce platform. About 2,290 million active websites were using Shopify in the year 2021. Recently, Shopify has published some worldwide eCommerce statistics to help business owners see where markets and trends are heading. Besides these, it is a platform used across the globe by small and large businesses. Excellent features and benefits like minimal configuration make it incredibly versatile.

If you want to develop an E-commerce store for your business and looking for quality Shopify Services then only consider the best Shopify Development Company. They ensure success in creating and launching online stores leveraging their features and functions.

If you’re wondering why Shopify is considered number one for e-commerce store development, let us help you understand better.

08 Benefits Of Choosing Shopify For E-Commerce Store

Simple Set Up & Ease In Use:

Shopify is a no-fuss e-commerce platform and is extremely quick to set up and easy to use. There are no technicalities involved when it comes to the development and hosting of the online store.

The platform offers the software and hosting itself, without any hassle of complicated coding. Features are logically structured which makes the admin interface clean, user-friendly, and intuitive.

Excellent Loading Speed:

Have you ever wondered what happens when online stores take too much load time? Shoppers are impatient and do not wait around. No one wants to deal with slow-loading web pages. Users abandon the webpage which takes more than usual time to load resulting in lower sales and poor ROI. The faster a web page loads, the more likeliness of a user to make a purchase and a payment transaction.

Shopify is a worldwide hosted eCommerce solution. It has an advanced and reliable infrastructure with optimized hardware and software. With its fast loading speed capability, businesses result in increased conversion rates, better SEO rankings, and excellent ROI. It enables Shopify developers to build fast-loading websites.

Get a robust online store for your business from a Shopify development company and take advantage of the excellent loading speed.

Visual Appealing Online Store:

Appealing visuals are one of the critical factors for the success of an online store. Particularly, in the initial stages, when users and the market are getting to know your brand’s presence and value propositions.

Shopify facilitates the creation of attractive websites. It offers to build beautiful and appealing eCommerce stores by using professional website templates/themes.

In addition, Shopify experts can create an extraordinary store online with custom themes by improving UI and UX.

Secure And Reliable:

A secure and reliable eCommerce store is one of the preferences for building a store online. In today’s technology-driven world, security is considered one of the utmost required factors for an online store. Businesses online deal with customers’ confidential, sensitive, personal, and most importantly, financial information.

Shopify is one such reliable & secure eCommerce store. It maintains the server and restricts data sharing with third parties to avoid hacking and malware activity. The hosting solution handles the software infrastructure and loads website pages quickly. It even facilitates solutions for data recovery, in case of any unusual disaster.

Powerful Marketing Tools:

Shopify is a full-fledged eCommerce platform that offers a variety of marketing tools. These tools help enhance marketing strategy and implementation. With its integrated features like Custom gift cards, social media marketing, discount coupons, and targeted email marketing.

Other advanced features like a custom pop-up notification to capture user emails window drives traffic flow affiliating sales.

Mobile Friendly & Responsiveness:

With the increased number of people accessing the internet with their mobile phones, it has become the key to the success of an eCommerce store. Every other user uses mobile phones to surf and purchase products online.

A mobile responsive website increases customer experience, maximizes traffic, and eventually increases ROI.

Shopify offers mobile-friendly themes and designs which can be used to build mobile-responsive stores. It supports themes for Android and IOS phones that can be used to manage the online store.

Easy Payment Gateway Options:

One of the important aspects of an online store is to integrate easy and reliable payment options. The retailer needs to choose a convenient gateway option. The payment option should facilitate buyers to make quick payments with multiple options.

Shopify is a trusted and reliable gateway that allows customers to make payments from diverse payment options available. It supports the Stripe payment option, the freedom to pay without any extra fees.

Effective Customer Support:

E-Commerce websites are comprised of complicated infrastructures and technicalities, which require constant monitoring and expert support. It is essential to select a platform with robust customer support, to get issues fixed as soon as possible.

Shopify is an outstanding eCommerce platform that provides access to reliable and trusted customer support. Shopify experts facilitate robust all-around customer support 24/7.

Their trained and experienced team resolve issues through different communication channels like call, e-mail, and live chats. With their assistance, websites run smoothly at all times.

Wrapping Up:

With the growing popularity of shopping online, eCommerce development is a needed investment. Businesses are investing heavily in this field. Shopify is the eCommerce platform choice for entrepreneurs and business owners. With a variety of features and benefits like targeted email marketing, and lucrative rewards. Other features like store statistics, 24/7 experts support, and much more!

If you’re planning or want to launch your eCommerce store, then what are you waiting for?
Partnering with us at Stellen Infotech, one of the top-ranked Shopify eCommerce web development companies. Get created a highly result-oriented website for your business. They possess years of experience and have relevant knowledge, expertise, and skills. Their assistance can help ensure a significant increase in ROI and accelerate your business growth.

Shopify Store

Shopify Ecommerce Store Launch: The Ultimate Checklist

Shopify is the most popular eCommerce solution for SMEs. It makes it simple for business owners to create online storefronts and sell products. Also, it comes with all the equipment needed to arrange goods, design storefronts, and process payments online.

Are you new to the eCommerce industry?

You might be done choosing the business niche for which you want to launch an online store. Or you may have finished the research and decided to build an eCommerce store on the Shopify platform.

But what next?

Of course, it is about reaping the benefits in terms of increased sales and the establishment of a successful business. But there would be enormous questions striking your mind. It might be:

  • If all the goods are loaded appropriately?
  • Is your marketing strategy ready for store promotion?

Yes, it is essential to give all these questions one thought before moving towards beginning an eCommerce venture. Here, following Shopify’s pre-release checklist is necessary. It ensures you don’t skip any essential processes, concentrates on simplifying workflow, and lets you maintain accountability. In addition, you can hire the best Shopify experts to help you create and launch your eCommerce shop.

A Guide to Launching Your Shopify eCommerce Store

Enlist for a Domain Name and a Website

The role of the domain and website name is to direct the users and search engines to your eCommerce shop. Both of these also contribute to brand recognition improvement and online exposure. Also, remember that customers will never forget an engaging website name.

For this reason, getting registered for domain and website names is prioritized. Ensure maintaining your store’s name distinctive and relevant to your business niche. Additionally, it must set itself apart from other market competitors. Anytime you want, you can even alter the name of the store.

The best thing is Shopify platform provides the service of domain names and also hosts it. Simply visit the store and check for plans and buy accordingly.

Count on Multiple Sales Channels

It’s fantastic to have your eCommerce store developed on the Shopify platform. But keep in mind that not all want to shop on websites. Users are also more engaged and active on other social media platforms.

So, why limit your business to the website only?

Here, it would be wise to take into account a multi-channel sales approach. It can promote brand visibility, increase traffic, and boost sales.

You can utilize some of these popular channels given below.

  • Google Shopping
  • Amazon
  • Social media channels like Instagram, Facebook, and more.
  • Checkout Links

Seeking assistance from a reputable web development company is ideal if you fail to utilize these channels for store promotions. They can take care of all your eCommerce store development needs in a better way.

Cross-Check Payment Gateways and Improvise Checkout Process

You must look at these facts.

  • The annual loss in sales due to cart abandonment is $18 billion.
  • The complex checkout process causes 27% of visitors to give up buying.

Hence, to not experience any loss in sales, it is vital to building a streamlined checkout procedure. Here, you can include popular payment methods like Stripe, PayPal, Credit Cards, and more. Adding multiple gateways will ensure users can make payments with their preferred gateway and achieve the best possible experience.

Place a Test Order

When you are done integrating enormous payment gateways and billing information, test a product order. Look if:

  • Goods page look elegant or not?
  • CTAs, checkout page, and all buttons functioning appropriately?
  • The shipping rates are showing correctly as per the setup.

Here, the Shopify platform comes with a testing mode for the payment providers that can be set up without additional expenses. You will move through the complete purchasing process with it.

Prepare Standard Web Pages

Visitors browse certain static pages like Home, About Us, FAQs, and more when they want to learn more about the business.

Thus, it is advisable to include all of the following:

Home: It is the most vital web page that every business website must have. No matter how appealing your website is, it must always be simple to use because first impressions count for a lot.

About Us: It is the best sales channel when properly developed and presented. About us is the webpage that guarantees customers the validity of your company, encouraging them to connect with the brand without uncertainty.

FAQs: Frequently Asked Questions help meet the customer’s needs to a great extent. You might not be aware of what questions the visitors may have about your brand. But you can analyze the competitor’s pages and get an idea of the questions. It might be anything, such as your shipping regulations, contact details, return policy, etc. Simply put, adding a lot of FAQs with a search box will provide great convenience to the users.

Contact Us: The importance of the contact page is something you cannot ignore. Users must be able to contact your company without leaving the website by including information like your address, phone number, and email.

Perform Content Audit

Examine each piece of content before uploading it. Make sure the formatting, headings, and fonts are done correctly. Additionally, look for silly errors in grammar, spelling, etc.

In addition, make certain the appropriate CTAs are in place. Also, correct the URLs with any broken links. Review the entire website on multiple devices to ensure images upload rightly and the website seems responsive and cross-browser compatible.

Optimize Your Images

It’s vital to optimize the website’s visual content. The user experience is impacted by slowly loading graphics. Additionally, when clients are not satisfied, they abandon the online store, which lowers its rating on the SERPs.

So, simply follow these optimization tips:

Add alt text to images: It improves web accessibility and increases rankings on the search engines. Embed keywords but maintain the relevance with the image and file name.
Utilize the appropriate file type: JPG is the most used and recommended file type for web images. On the other hand, PNG is best for naming the graphics or icons.
Testing is a must: Performing A/B testing helps to determine where your eCommerce store is working best and where it is lagging. Incorporate contextual images. Also, analyze the best audience responses.

Specify Billing Information

Make sure to select the plan and enter all the necessary billing information into the store’s system before the 14-day trial period expires. This is because it won’t allow you to accept or process order requests if the trials finish without this information.

Summing Up

Now that you’ve reviewed the vital checklist for launching a Shopify eCommerce site, it’s time to put it into practice and start selling. At Stellen Infotech, we deliver promising and dedicated Shopify Design and Development services catering to varying business needs. Our skilled developers create eCommerce stores that exceed clients’ and consumers’ expectations in every aspect.

Thanks for Reading!!

FACT: How Gamification Improves Website Design?

3 shocking ways in which Gamification can make your Website Design Impressive?

Did you ever notice if training takes place in the form of a game, you achieve the expected result much faster? It happens because it becomes interesting and you are much involved in the process. Game elements are used not only in training, but they can also be applied in business. Many web design companies prefer using gamification in website designs as they make it more engageable for users. Let’s talk about gamification and discuss its method of operation on websites. 

 How Gamification improves a website design

What exactly is gamification?

In simple words, gamification is a user’s involvement in a problem-solving drive through gaming. Websites that have game elements, are more attractive and are recommended by people to their friends and relatives. It helps to increase sales, registration on the site, boost contact lists and clicks and decrease bounce rate. 

When you hear “gamification”, the first thing that comes to mind is game design. Although gamification and game design has a couple of similar features, they are not directly related. Always keep in mind that gamification is a design technique based on using game mechanics outside of games. Competently implemented gamification improves user involvement and increases conversion up to a great extent. 

How game elements improve user experience? 

Gamification is often associated with PBL- points, badges, and leaderboards. A web design company always assumes that it is possible to liven up the user experience by simply adding some bonus points to it. But it doesn’t happen in many cases. If people have the motivation to do something, they play games, not for points but because it gives them pleasure and challenges.

  • Web Design Gamification

Web design company sites use gamification to give visitors a clear product path and clear goals. Users feel like a real player, start the whole adventure on the site, interact with the brand and purchase the products and services. It makes interaction with the site much clearer and more predictable.

  • Challenge and Reward

Challenges and rewards in gamification

Folks love challenges. They force us to focus our efforts on the results and prove that we can solve any problem by hook or by crook. 

  • Puzzles

using Puzzles in gamification

You must have played puzzles in childhood. In the end, there was always a feeling of joy, when a whole picture came out of small details.

Note: You can use different elements of gamification on your website as per the user’s demand. IT companies offering web design services have a better knowledge of it. So, work with them to implement proper gaming elements on your website & make visitors happy. 

5 basic principles of gamification

Gamification principles Brief Explanation

The application develops with the user

When you design an application, it is very important that the digital product is perceived as something that can be used repeatedly. In most games, players usually go through the initial stage, which is essentially a learning cycle, and then within a few days or weeks, get a basic understanding of game missions and slowly move from simple interaction strategies to more complex ones.

So, it is very important to evaluate users differently depending on what stage of the cycle they are at. Always keep in mind that application functionality and user experience must be adapted to a specific life cycle of a player or user.

Target loop

It is very important to know the main behavior of users towards the application. All interactions should be encouraged. If this is not done, the application will inevitably lose some of its attractiveness sooner or later. Determine the target loops & focus the attention of users on them. Working with target loops is the main driving force of gamification. It allows you to build a system in which there are cycles of reward and encouragement for people. The pleasure received by users from the reward, stimulates them to repeat basic actions over and over again.

Resource Limiting

Regular Internet users are smart and dexterous. So, by limiting their actions and access to basic resources, you can push them to maximize the results of their experience. Many mobile games have their own currency, a points system, with which you can build the best base, city or village, depending on the type of game. By allowing users to decide for themselves how to spend these limited resources, they can create the feeling that they are autonomous in their actions or achievements. In order to understand how resource restriction works in a non-game application, visit a Tinder dating site. So-called Super Likes are used there to show increased interest in other users. Such an approach allows users to keep their attention and stimulates new registrations. The company owners get leads by selling super likes. 

Strengthening the sense of ownership

Interaction with a personalized application through a character or a game avatar is extremely fascinating. It increases the user’s loyalty to the brand. Always keep in mind that the cost of communication with the application increases. If you give users something that they can be proud of or cherish, they will sincerely love applications. They will not show interest in competing products. While interacting with applications that include game elements, there is always a place for creativity. So, whenever possible, personalize the reward or give the user something that will show that his invested experience, time or ingenuity did not go unnoticed.

Social environment and personal experience

Each application is designed for a specific audience. These most active users are very valuable for website or app developers. So, they need to evoke a feeling of unity with the service or site through the use of social hypersensitivity. This is not an easy task at all. Social interaction and personal experience matter a lot here. Clash of Clans is a fine example of gamification.

Examples of gamification in web design

Examples

Game Elements

Habitica

Experience points, levels, upgrade mechanism, etc.

Zurb

The opening of the object, the achievement of the goal.

LinkedIn

Competition, completion of the mission.

Klout

Competition.

Zoho Motivator

Competition (hard mode)

Interland

Quizzes, riddles, platforming, etc.

Quotes

Competition.

Bonus

visualization

Final Words

Gamification was in use several years ago. However, during this time, its popularity has faded up to a great extent. User experience has come to replace gamification. Nevertheless, the basics of the game are still present in the design. The inclusion of game mechanics in non-game applications is still an important principle. Therefore, it is still worth talking about gamification. Implement it on your website/app with the help of a competent web design company. It will help to develop interaction cycles with an application or site and generate lots of business opportunities. Best of Luck!

rank brain

Optimizing Your Website for Rank Brain – A Definitive Guide

Spoiler alert: The amount of searches on the internet is still growing rapidly and with that, Google is doing all that it can to keep to its core mission statement, “to organize the world’s information and make it universally accessible and useful.”.

Enter Rank Brain

Enter rank brain

Rank Brain is a machine learning AI (Artificial Intelligence) patented by Google to address the ever increasing, never before seen searches that are now appearing in the millions. Something that is new to Google in recent years. The premise behind this machine learning algorithm is for it to take user searches and match those searches to a user’s intent.

Rank Brain challenges the traditional approach to keyword research. In the past keyword research was typically conducted to address high volume keywords that you want a webpage to rank for. Now, however, voice search has changed the rules. Google wants to give results that are geared towards a particular user based on answering their queries as thoroughly as possible. In the past, Google’s search engine would match a few keywords to the page based on if the content was present in key spots within the website (among other factors).

Nowadays, Rank Brain, when served with a conversational, and rarely searched keyword topic, takes into account the entirety of a website’s content as well as what it thinks the users want. This shift in content related searches gears search more towards the user and further away from bloated and keyword stuffed websites.

Many of these types of searches have come to fruition through new technologies that revolve around voice search. Voice search encompasses a conversational approach to search creating long-tailed keywords on steroids. With our natural conversational approaches and the fact that by 2020 voice search will total more than 50% of all searches, there are no misconceptions as to why Google created Rank Brain and where search results are headed.

On top of this, a recent study by a Denver SEO company, Infront Webworks suggested that 22% of people searching have made a purchase using voice search alone. In 2018, optimizing for voice search and Rank Brain go hand in hand.

Optimizing Content for Rank Brain (and voice search)

Understanding what Google is looking for is the first step. White Hat SEO has always relied on this tactic. To be successful as an SEO one must appease Google and conform to their standards.
The key here is to look at Google’s mission statement, especially the last part. Making information universally useful, is what your content should be all about.

Creating Valuable Content for Google and Users

content for google

A few years ago, the trend in content was to write for keywords. This won’t fly with Rank Brain. Content should be written for the user. Today, the first step before writing any content is to identify who the content is for. Often referred to as personas, this is the typical customer for your website.
Ask yourself:

  • Who is my typical customer?
  • Where do they live?
  • How old are they?
  • What questions typically come up during the buying process?
  • Do they use different terms for industry standard names while searching?

Once answered, write them down and keep this information in a safe place. As you refine your content, you can also refine your customer personas and ultimately refine your content to answer common questions perfectly. Something that search engines love.

Once you understand your customers and know who you are writing for the magic will start to happen. Writing in the customers vernacular and straying from industry terms within your content helps.

Now begins the writing. The goal is, once again to answer questions perfectly. This helps the website become an authority in its niche. Keep your content clear and concise and always write for the reader. Voice search comes from those micro-moments when a person has a curiosity to fulfill, typically in the form of a question.

Adding questions to your content in the form of header tags is one strategy. What are those common questions that your customers constantly ask you? Follow up with a thorough and thoughtful answer to these questions. Be informative and dive deep into the answers without adding extra fluff to the answer.

By doing so a couple of things might happen. One, you may free up some of your customer service time by answering those questions which are a win in and of itself, and secondly, you are solving a search query with a well thought out answer which only can have positive results for your keyword rankings. By answering these questions well, you also have a chance for ranking in position zero, also known as Google’s quick answer box which is a huge topic in SEO right now.

Below is an example of the power of this technique. By answering questions thoroughly within your content you have a good chance at being in this coveted spot. The beauty of this is that you don’t need to be in the first organic position to be included in Google’s answer box, although it does help to be on the first or second page.

When answering these questions, it also helps to use bulleted or numbered lists, as studies suggest these get top consideration for position zero.

Food recipe for kids

When answering these questions, it also helps to use bulleted or numbered lists, as studies suggest these get top consideration for position zero. Formatting your text in such a way also helps with the user experience (UX) that is said to be incorporated into Rank Brains subtle ranking process. Speculation that Rank Brain looks at factors such as bounce rate, direct traffic and other behaviors to serve the best results is probable.

Good user experience is a must. Google takes note of user on-page behavior. By incorporating relevant images, video, bullet points and ordered lists people typically become more engaged and therefore do not bounce back to the search page. Rank Brain will upgrade your information as a result.

Writing in a natural tone also shows to keep the user involved. You will want to answer their questions as quickly as possible first and use internal linking wisely to expand on those questions. Often one question leads to more, and by allowing the user to link directly to a sub-question not only keeps them engaged but also helps Google’s crawlers understand the concept of your website in its entirety.

Always Keep Revising Your Content for SEO and Conversions

As customer trends change, results for your content will change for better or for worse. Using your content to address this is vital. One best practice is using data from Google’s search console to enhance your keyword positions.
First, you will want to take a look at your search analytics inside the Search Console and click the position tab to identify all searches that fall on the 2nd page.

Analytic Report

This will give you an idea of where to start and what to write about.

keywords ranking

By looking at the above list about RV sales in Colorado some topic ideas come to mind. Creating an article that answers all kinds of questions about fifth wheel toy haulers, for example, would be a good starting point.
Identify who the user is and answer commonly asked questions they may have. Topics that come to mind might be:
• What kind of off-road toys fit in the fifth wheel toy hauler?
• How many ATVs can you squeeze into toy haulers?
• What brand of toy haulers do you sell?
• How much is a fifth wheel toy hauler?
• Etc.

Adding better content centered around already ranking keywords can be a quick SEO win and boost your rankings overnight.

Taking Rank brain SEO to the Next

Rank Brain is said to be the third most important ranking factor in Google’s algorithm these days. This puts a huge emphasis on content. By simply understanding that writing in a natural and conversational human approach and staying away from writing for search engines is only the beginning.

Ditch Exact Match Keywords :
Seek out longer phrases and broader terminology that people will more than likely search for. Making this SEO leap sounds counterintuitive, however, letting this assumption go in this day and age of search is important. Understanding that Rankbrain will make this jump and connect the dots between long tails is where you will see the results.

Narrowing Your Topics Down

Marketers of the past will cover website topics in a generic tone for fear of limiting their audience. This is all wrong.

First off, statistics show that long-tailed keywords tend to convert better. Second, remember we are writing for a particular customer persona. These personas ask specific questions. If you are shooting for broad surface topics, you will never drill down the answer for your customer.
Think about it…

Have you ever searched for something and not gotten a specific answer, returning to the results page to seek elsewhere?

The answer is probably yes. Rank Brain understands your general topic based on your ability to answer these more precise questions.

Don’t be afraid to answer funneled down questions for fear of losing that one-word keyword search. This approach will enhance those topical keywords along with your more conversational keyword approach.

Know What Is Useful to Your Reader

Assuming the mindset that people will want to read your article based on your writings ability to hold a keyword density of 1.5% is completely backward and still many SEO’s write with this guideline. It is Rank Brain’s lifelong goal to rank websites that users care to seek. Creating content that users find useful is the only way to write. Chasing goals such as keyword density make for awkward wording and an unnatural tone. Completely counterintuitive to the premise of the algorithm.

Optimize Towards Mobile Search

mobile search

The world has gone mobile. An uncontested fact. Mobile is everywhere and now more than ever people are using voice search on their internet-connected devices. By optimizing for RankBrain, you are also optimizing for mobile search throughout your content.
By improving the mobile experience for users you have the ability to also improve your rankings. For some time, Google has been buzzing about a dedicated mobile-first strategy. There is quite a bit of emphasis on this particular mobile-first search engine that mobile optimization these days is simply not an option.

There are many factors that go into mobile optimization as well. If you can improve any of the following you will be in good shape to capitalize on RankBrain SEO.
For example:
• Mobile responsiveness
• Fast load times
• Image compression
• Unordered Lists
• Not using intrusive Interstitials
• Etc

Keep it Engaging Through Story

Keeping the user engaged is highly important. Why would someone want to read something that has been said a million times before?

If you put a personal spin on your topics by relating to it on a personal level, you will inevitably engage the user. Lessening bounce rates and keeping users on the page will make Rank Brain smile.
A personal touch such as a metaphor or adding an interesting case study may be all you need to encourage visitor interaction. It also keeps the content highly conversational which is important. These micro-moments add value to the buyer’s journey and ultimately conversion.

Putting it all Together

The land of search can be a confusing arena to be thrown into. By understanding the intent of what Google is after and gearing our websites to address these needs we become good SEOs and Marketers by default. Of course, there are several layers within every algorithm but understanding each element can help us improve the web in its entirety.
Google has figured out a way to put people first instead of keywords and its name is Rank Brain.

Make-Money-Online

D’you Have A Money-making Idea In Your Mind Through Enterprise Portal Development? Follow These Tips

In today’s globalised, modern, and tech-savvy world, the trend of running a business or Enterprise Portal Development only from brick and mortar houses have expired. A large number of tech-savvy and highly educated individuals around the world expect the speedy acquisition of products, services, required info, and other useful things 24*7/365 days devoid of complicated hassles.

All these things are possible if your business has an online presence. Developing an enterprise portal is a wise idea which helps companies and firms to grow their businesses manifold and spread it in all directions in a short duration of time.

Actually, enterprise portals are web frameworks that allow companies to easily integrate information, people, and processes within a company and help them to be more smooth, organized and connected when it comes to meeting a wide variety of needs of their clients.

There are several companies that offer Enterprise Portal Development services to their valued clients/customers spread in different parts of the world. But, they fail to generate sufficient revenues which are required for survival in the market.

Do you also run an Enterprise Portal Development company?

Not getting enough business opportunities? If yes, then it’s the right time to adopt some careful and effective strategies to get more projects and make lots of money out of that:

1. A Clear Strategy For Enterprise Portal Development:

clear strategy enterprise-development

When you start the Enterprise Portal Development business and expect clients to contact you with their Portal Development needs, it is very important for you to have a well-drafted plan as of how you offer customized portal development solutions to them.

There are many clients who contact you regarding their needs, but they feel neglected or ignored when you don’t reply their calls, Emails, SMS, and queries in a timely fashion due to the lack of a clear business strategy. A dissatisfied client not only stops dealing with your brand but also spread negativity about you.

So, based on your resources and work-culture, you should have a straightforward, smooth and hassle-free strategy as of how you will create enterprise portals for clients and hand it over to them on the due date.

2. Create A Team of Expert Professionals:

team of expetrs

 

As the creation of an enterprise portal is a huge undertaking, you must have a team of expert, highly motivated, professional and technically advanced professionals that are always ready to work honestly to meet the client’s demand within a set time frame.

To meet the Expert Development Team Hire PHP Developers Today!

When a group of tech-professionals works on an enterprise portal development project, they give outstanding results and you earn appreciation from your clients.

IT Professionals

Roles and Responsibilities

Business Development Managers

They bring projects for the company

Project Development Managers

They take care of different projects and ensure everything is in progress

Digital Marketing professionals

To optimize websites for search engines and people

Web developers/coders

They create websites or web pages

3. Variety in Enterprise Portal Development services:

web portal

As a company, you should have variations in your services. This will help you to get business proposals from a good number of clients and you will be able to credit your bank account with lots of money every day/week month and year. Have a look at some services you should provide to clients as a leading service provider:

1. Enterprise Portal Upgrading Services.

2. Knowledge Portal Development Services,

3. Hosting and maintenance services,

4. Third-party web services integration,

5. Enterprise portal upgrade and enhancement,

6. Business To Business E-Commerce Services,

7. Supply chain management and

8. Business process automation, etc.

4. Cost Efficiency:

cost_efficiency

 

As there are many companies and firms with a restricted budget, you should try to provide your services at a moderate rate as far as possible. Always keep in mind that your competitor is just a click away (for customers).

If your Enterprise Portal Development packages are extremely expensive, it is possible that potential clients may not contact you because of price concerns. So, provide affordable services to your clients and expect more business coming from their side in the future. Allow your clients to make payments in all internationally recognized hard currencies for their ease and comfort. Forget your love for the USA dollars.

5. Real-Time Maintenance And Support Services:

support-maintenanceWhen you create an industry portal for your client and hand it over to them, it is possible that he/she may experience issues when they use it personally or professionally. So, it is very important for you to provide Real-Time Maintenance And Support Services to your clients to resolve their issues in a timely fashion. Encourage your clients to hire ASP.Net Developers and PHP Web Developers for smooth and hassle-free maintenance of their portals.

Final Words:

There are a good number of reasons which encourage entrepreneurs and companies to find Enterprise Portal Development companies and get their projects completed. By following the above-mentioned tips, you can get a lot of business proposals from clients all over the world, be a leader in offering the business portal development services, and mint a large amount of money every day/week/month, year.

So, what are you waiting for? Contact us at Stelleninfotech.com 24*7 and fetch the desired services easily and quickly. Place your order