6-Best-Website-Builders-For-Small-Businesses-in-2023

6 Best Website Builders For Small Businesses in 2023

Building a website is an investment that needs to be taken care of. It can be of great help for creating an online presence, but it also takes time and effort to get it right. If you’ve never built your website before, you might be wondering about Hiring Best Website Development Services from a reputable company. However, it may influence your budget. So, how to build a website with less money and time investment is the question now.

Luckily, there are many different types of website builders available. Using the best website development builder is a great way to professional, fully-functional website development for your small business. Many have better user interfaces than others.

These are often free and easy to use, and they can save you time and money by doing the work of setting up and maintaining your website. They also help you stand out from the competition, allowing you to create an effective online presence without having to pay for it.

In this article, we will show you the best website builders for small businesses in 2023. We will also discuss some of their key features and benefits.

How Small Businesses Can Benefit From Website Builders?

Greater Control Over Design: Most website builders let you customize the site’s fonts, colors, layout, and more. You can even add custom graphics to your site if you want to give it a unique look.

Easier Maintenance: Website builders typically have features that make it easy to update or change information on your site – such as changing titles or descriptions of pages — without having to do any coding.

Customization Options: Some site builders offer powerful customization options that allow you to customize your site based on your business needs. This lets you tailor the look and feel of your site so that it fits perfectly with your brand image.

Top 6 Website Builders for Small Businesses:

WordPress:

WordPress.org is one of the well-known website builders powering more than 10 million sites on the internet. Everything from plugin integration to choosing the best themes, WordPress covers it all.

It is also preferred as the best builder over others since it includes some of the most user-friendly SEO tools. In general, WordPress makes it far simpler to optimize your site for high conversions.

Key Benefits:

>It is an open-source builder. As a result, most web hosting platforms support it.
>Drag-and-drop feature is offered and is easily compatible
>Google Analytics is easy to add to the WordPress dashboard.

Price: Personal plan for WordPress builder is $4. However, you can upgrade the plan for a better online experience and improved functionality.

GoDaddy:

GoDaddy website builder comprises all the features you would expect. These include marketing and sales tools, a design studio for content creation, tracking metrics, etc.

Besides, it includes drag and drop website builder. It is simple to use and its image library enables adding photos to blog posts.

Price: The entry-level package costs $9.99 per month.

Shopify:

What makes Shopify different from other site builders is it offers thousands of paid and free in-built themes. These help to directly switch to customizing your website your way without any prior coding experience. Also, it has built-in resources and tools. All these help execute marketing campaigns to increase clientele and store traffic.

Key Benefits:

>Provides a huge selection of pre-built designs to help build a professional, elegant and functional website.
>The drag-and-drop website builder offered by Shopify is simple to use and intuitive.
>Shopify comprises in-store POS. It enables conducting in-person sales and checkouts.
>Provides website add-ons in the app store.

Price: The entry-level package is $26 per month + transaction costs.

Wix:

Wix is a reliable and user-friendly website builder for small enterprises. Its drag-and-drop capability enables customizing the website the way you want.

For small businesses that have no coding experience and are less tech-savvy, ADI (artificial design intelligence) is the best. This Wix tool asks for your feature and design choice and builds an appealing website. Additionally, Wix’s App Market functionality enhances the website’s capabilities.

Price: The personal plan costs $16 per month with the best possible features.

Weebly:

Weebly is the easiest builder sorts of all. What makes it a convenient option is it comes in 4 versions. One is basic and the others include Professional, Personal, and Performance. With each version, both the functionality and price increase. Its in-built editor enables customizing the website content and navigation. In addition, it comes with enormous preset layouts from which you can add or eliminate elements as required.

Weebly comprises an easy-to-use store panel for easy design customization, payment handling, inventory management, etc.

Price: The free basic plan does not allow customization of the domain name. Plans beginning at $10/month let you have a custom domain.

Squarespace:

Squarespace platform is a collection of fully-functional responsive and elegant templates. Every template has built-in components that you can change to meet your small business’s needs. It might be anything, including changing fonts, colors, or graphics.

To create an online store, Squarespace also provides eCommerce capabilities. Order management, product image zoom, POS, and other features are among them.

Price: Personal plans cost $23 per month.

Conclusion:

To conclude, knowing every capability and feature of a website builder helps in better decision-making. However, before you decide on any website builder, there comes some key considerations. For example, what sort of website do you need to develop, determine the customization needs, and see the resources or skills you possess.

Remember, no small business needs to hugely invest in website development to build an online presence. All you need is to pick a suitable platform and you are there to achieve an elegant website with all the marketing features and capabilities.

Besides, you can get in touch with Stellen Infotech, a reputable web development agency. We offer customized website development services to businesses of all sizes and as per requirements. Our expert developers possess all the skills and expertise to build websites on different platforms.

The-importance-Of-Web-Design-and-Development-for-Business

The Importance of Web Design and Development for Business

Having a well-designed and regularly updated website is essential for any modern enterprise. The internet has evolved into an essential tool for businesses to connect with their customers, share information, and raise awareness of their products and services.

It’s no surprise that many businesses are using web development firms to build and maintain websites that meet all of these needs and more for their company.

Now more than ever before, thanks to technological advancements, it is simple to lose out on great prospects. This is especially an issue if the individual lacks the abilities necessary to benefit from the new environment. This is particularly true for companies whose employees are not well-versed in web design and development. No one can deny the impact that web development services have had on the way businesses operate today. Therefore, business owners and managers looking to better understand the value of having a website will find this post invaluable.

A user’s frustration stemming from an unattractive website design is just one of the many issues that can arise.

In this post, we’ll go over the value of hiring a web development agency and why it’s important for businesses to have a well-designed and functional website.

What Benefits Does Investing in Web Design and Development Bring?

The benefits of investing in web design and development are numerous. A professionally designed website enhances business visibility and credibility because of its clean, modern style. We’ll also discuss the benefits your company could enjoy by focusing more on web design and development.

Increase Online Visibility

In today’s digital age, it’s crucial for companies to have a well-designed website. No online presence means no easy access for potential clients. This is why it’s crucial to pay for website creation services. Having a well-designed and intuitive website is essential if you want to attract and retain clients.

In addition, having a professionally designed website can raise awareness and boost trust in your company. After all, a website is a sign of professionalism and legitimacy. Therefore, investing in website development services is essential if you want to make sure your company is performing at its highest level.

Enhance Brand Recognition

Nowadays, if you want to succeed in business, you need a website. It’s frequently the first impression customers get of your company, so it ought to accurately portray your brand. You may ensure this occurs by spending money on website creation services. If you hire a competent web development agency your site will look amazing and function smoothly.

This can help visitors form a favorable opinion of your business and encourage them to continue perusing your site. The layout of a website can also facilitate easy data discovery for site visitors. In addition, search engine optimization (SEO) can help increase traffic to your site from interested clients. Your website’s finest possible appearance and performance can be ensured by investing in website development services.

Positive Impact on Customer Service

Website-building services can help you provide the best service possible to your consumers. These services will allow you to set up a FAQ page on your website, where users may get answers to common questions. Therefore, clients can acquire the information they need without having to wait for a response from your support staff.

Make it simpler for customers to get in touch with your support staff by using a web-based contact form or live chat. To put it another way, this streamlines the process by which clients can acquire the assistance they require. Therefore, investing in web development services might be a terrific method to boost client service.

Increase Conversion Rates

Paying for website design and development services can help boost sales. Customers will appreciate the convenience of a mobile-friendly website while travelling. This simplifies the buying process for potential customers and raises the likelihood that they will become repeat buyers.

If you want your website to be user-friendly, simple to navigate and provide a professional image, mobile optimization is a must. Customers may form a more favorable opinion of your business as a result, increasing the likelihood that they will return and buy further products. In addition, a mobile-friendly site allows clients to view your offerings whenever they’d like, day or night. This, in turn, boosts your chances of making more sales. You can also add features such as a shopping cart, payment gateways, and customer reviews to make it easier for customers to make a purchase.

Boost Search Engine Rankings

If you want to be successful on the internet, you need a website that is optimized for search engines. The benefits of search engine optimization (SEO) outweigh the challenges of the procedure. Building a search engine-friendly website that can boost your presence in SERPs is possible with the help of professional website-building services.

Optimizing your content and meta tags, constructing backlinks, and enhancing your site’s loading speed are all part of search engine optimization (SEO). You can make sure your website follows the most recent SEO best practices and is optimised for search engines with the help of professional website development services. As a result, you may be able to reach a larger audience through improved search engine rankings and exposure.

Gain Competitive Edge

To compete successfully in today’s global marketplace, a polished website is a must. You can get a leg up on the competition by spending money on website creation services. It may be the deciding factor in bringing in new consumers and expanding your business’s bottom line.

Professional website development will help your site stand out in a congested market. Potential buyers will spend more time on your site and engage with your business if it is easy to use. Use these tools to give your online presence a look and feel that is entirely your own, perfect for setting you apart from the competition.

Website creation services can also improve your site’s visibility in search engines, increasing the likelihood that potential customers will find and read your material. More people will visit your site as a result of this, which could ultimately increase your sales. If you select the right website development services, your site will be up-to-date and optimized.

Why Invest in a Web Development Agency?

To maximize the benefits of their internet presence, firms should hire a web development service. A web development agency’s skill set and tools can be invaluable when it comes to making a website that is both visually appealing and functionally robust.

In order to get a website up and running with the precise features and design that a business needs, it may choose to hire a web development service to assist.

In addition, they can aid in the website’s upkeep and update processes, which include the addition of new features, security updates, and bug repairs, all of which serve to keep the site working smoothly and efficiently at all times. They can also aid in search engine optimization, making the site more visible to potential buyers.

What to Look for When Choosing a Web Development Agency?

Think carefully about the agency’s track record and skill set before signing on the dotted line. Choose a web development company that has a history of creating sites that are professional-looking, easy to navigate, and packed with features that customers will find useful.

In addition, it’s crucial that the web development company you hire is up-to-date on the newest industry trends and techniques so that they can build a website that will stand the test of time.

It’s also important that the web development business you pick is upfront and honest. A professional web development business should answer your queries about the process, schedule, and pricing. Also, make sure the web development organisation has the ability to offer insightful recommendations for improving the website’s performance.

Conclusion

From boosting brand awareness to streamlining operations, designing and developing a company’s website can have significant positive effects. If a company wants to maximise its online potential, it must hire a web development agency. Such a firm can supply the know-how and tools necessary to build a site that is not only visually appealing but also easy to navigate and full of useful tools for the company’s target audience. It’s crucial to look at their track record, knowledge, and ability to communicate clearly and honestly before making a final decision.

Benefits-Of-Choosing-Shopify-For-eCommerce-Store

Benefits Of Choosing Shopify For eCommerce Store

In the current era, websites have become highly essential for business setups. It is not easy to survive and flourish without an online presence. E-commerce has completely transformed the business scenario allowing sellers to showcase and sell their products and services through online platforms. E-commerce stores have various potential benefits for businesses such as growth, revenue generation, and global reach.

With more than 1.8M retailers on Shopify, it is considered the leading and most preferred eCommerce platform. About 2,290 million active websites were using Shopify in the year 2021. Recently, Shopify has published some worldwide eCommerce statistics to help business owners see where markets and trends are heading. Besides these, it is a platform used across the globe by small and large businesses. Excellent features and benefits like minimal configuration make it incredibly versatile.

If you want to develop an E-commerce store for your business and looking for quality Shopify Services then only consider the best Shopify Development Company. They ensure success in creating and launching online stores leveraging their features and functions.

If you’re wondering why Shopify is considered number one for e-commerce store development, let us help you understand better.

08 Benefits Of Choosing Shopify For E-Commerce Store

Simple Set Up & Ease In Use:

Shopify is a no-fuss e-commerce platform and is extremely quick to set up and easy to use. There are no technicalities involved when it comes to the development and hosting of the online store.

The platform offers the software and hosting itself, without any hassle of complicated coding. Features are logically structured which makes the admin interface clean, user-friendly, and intuitive.

Excellent Loading Speed:

Have you ever wondered what happens when online stores take too much load time? Shoppers are impatient and do not wait around. No one wants to deal with slow-loading web pages. Users abandon the webpage which takes more than usual time to load resulting in lower sales and poor ROI. The faster a web page loads, the more likeliness of a user to make a purchase and a payment transaction.

Shopify is a worldwide hosted eCommerce solution. It has an advanced and reliable infrastructure with optimized hardware and software. With its fast loading speed capability, businesses result in increased conversion rates, better SEO rankings, and excellent ROI. It enables Shopify developers to build fast-loading websites.

Get a robust online store for your business from a Shopify development company and take advantage of the excellent loading speed.

Visual Appealing Online Store:

Appealing visuals are one of the critical factors for the success of an online store. Particularly, in the initial stages, when users and the market are getting to know your brand’s presence and value propositions.

Shopify facilitates the creation of attractive websites. It offers to build beautiful and appealing eCommerce stores by using professional website templates/themes.

In addition, Shopify experts can create an extraordinary store online with custom themes by improving UI and UX.

Secure And Reliable:

A secure and reliable eCommerce store is one of the preferences for building a store online. In today’s technology-driven world, security is considered one of the utmost required factors for an online store. Businesses online deal with customers’ confidential, sensitive, personal, and most importantly, financial information.

Shopify is one such reliable & secure eCommerce store. It maintains the server and restricts data sharing with third parties to avoid hacking and malware activity. The hosting solution handles the software infrastructure and loads website pages quickly. It even facilitates solutions for data recovery, in case of any unusual disaster.

Powerful Marketing Tools:

Shopify is a full-fledged eCommerce platform that offers a variety of marketing tools. These tools help enhance marketing strategy and implementation. With its integrated features like Custom gift cards, social media marketing, discount coupons, and targeted email marketing.

Other advanced features like a custom pop-up notification to capture user emails window drives traffic flow affiliating sales.

Mobile Friendly & Responsiveness:

With the increased number of people accessing the internet with their mobile phones, it has become the key to the success of an eCommerce store. Every other user uses mobile phones to surf and purchase products online.

A mobile responsive website increases customer experience, maximizes traffic, and eventually increases ROI.

Shopify offers mobile-friendly themes and designs which can be used to build mobile-responsive stores. It supports themes for Android and IOS phones that can be used to manage the online store.

Easy Payment Gateway Options:

One of the important aspects of an online store is to integrate easy and reliable payment options. The retailer needs to choose a convenient gateway option. The payment option should facilitate buyers to make quick payments with multiple options.

Shopify is a trusted and reliable gateway that allows customers to make payments from diverse payment options available. It supports the Stripe payment option, the freedom to pay without any extra fees.

Effective Customer Support:

E-Commerce websites are comprised of complicated infrastructures and technicalities, which require constant monitoring and expert support. It is essential to select a platform with robust customer support, to get issues fixed as soon as possible.

Shopify is an outstanding eCommerce platform that provides access to reliable and trusted customer support. Shopify experts facilitate robust all-around customer support 24/7.

Their trained and experienced team resolve issues through different communication channels like call, e-mail, and live chats. With their assistance, websites run smoothly at all times.

Wrapping Up:

With the growing popularity of shopping online, eCommerce development is a needed investment. Businesses are investing heavily in this field. Shopify is the eCommerce platform choice for entrepreneurs and business owners. With a variety of features and benefits like targeted email marketing, and lucrative rewards. Other features like store statistics, 24/7 experts support, and much more!

If you’re planning or want to launch your eCommerce store, then what are you waiting for?
Partnering with us at Stellen Infotech, one of the top-ranked Shopify eCommerce web development companies. Get created a highly result-oriented website for your business. They possess years of experience and have relevant knowledge, expertise, and skills. Their assistance can help ensure a significant increase in ROI and accelerate your business growth.

Ways-To-Protect-Your-Website-From-Hackers-And-Cyber-Attacks

Ways To Protect Your Website From Hackers And Cyber Attacks

Internet security is always a concern. Businesses face increased cyber threats and risks in the form of hacking, data loss, malware, and other IT threats. Websites are valuable sources of information that can be accessed by anyone with an internet connection. This means that any website can become a target for cyberattacks. From major companies to small businesses, every industry has been hit hard by hackers and cybercriminals. The main reason behind this is that millions of people look for ways to make money online in today’s world. Moreover, thousands of them have no clue how to protect their websites from these threats.

Businesses know that hackers check their systems regularly but do not have enough resources to protect themselves from these threats. This is mainly due to the lack of information and inappropriate integration of security measures during Website Development. Even businesses don’t know why they face cyberattacks, what are the ways to prevent websites from hacker attacks, and more.

Today we’re going to take a look at ways to prevent future attacks and implement these preventative measures right now.

How to Secure Your Website From Hackers and Cyber Attacks?

Use HTTPS and Install SSL on Your Website:

SSL or Secure Sockets Layer certificate is a sort of security protocol responsible for the encryption of all the interactions executed across the site. The installation of an SSL certificate will assure hackers won’t be able to determine the conversations made on or to the website. Irrespective of whether they have intercepted the website’s data.

Also, installing HTTPS and locking images in the browser is essential. The five alphabets work as a security check for hackers. Thus, alerting if it is safe to share sensitive information like financial or personal data on a specific webpage.

Integrate Website Security Extensions or Plugins:

Having a website is one thing. Its maintenance and security are also essential to ensure they are safe from security threats and function well. You can do this by integrating website security plugins on your wordpress website during the website development procedure. Even many professionals who offer web development services recommend using security plugins. These are designed to ensure the site is secure and safe from multiple attack types.

You can consider the following given aspects when choosing a website security plugin.

>It must fulfill the compatibility criteria with the website platform.
>It must be easy to use and set up.
>It must offer cross-site scripting and SQL injection protection features to save from common attacks.

Add MFA and Ensure Passwords Are Strong:

The use of strong passwords is essential for online accounts. It will be challenging to guess. Ensure it is 8 characters long with a combination of numbers, uppercase and lowercase letters, and symbols.

In addition, Multi-Factor Authentication is a security layer that you can add to online websites or any other accounts. It will ask more than once for verification to make sure the authorized user is logging in. During authentication, it will send a code to the registered phone number. Entering the correct code will only provide access to the site or account.

As a result, the website will be safe from hackers who may have its password. After all, they will require the phone to have the one-time code.

Restrict Login Attempts:

As your site grows and you begin to add more contributors such as a guest author or a freelance web developer.

Being a business owner, you might be working in collaboration with freelance designers or web development professionals. All of them will require access to the site for job execution. Here, ensure that access is limited. It will better organize the site and prevent people from taking any unnecessary actions that may result in data or financial loss.

Pick a Reputable and Reliable Web Hosting:

The majority of people make web providers accountable for everything, including website security. However, if your website is hacked, it is not the web host’s responsibility. In reality, there might be severe repercussions when a web server is to blame for any security lapse occurring. Many thousands of sites are influenced every other day.

Hence, it is your responsibility to select a reliable and reputable web hosting provider. Choosing the most secure hosting service provider will assure safety and security from web attackers.

Execute Penetration Testing:

Penetration testing is one way to assure a website’s data security from cyberattacks. It helps in determining the system vulnerabilities. Once these are located and eliminated, you can save the site from hackers. But ensure you perform this testing before the attackers do. As it will let them access your system or other confidential information.

Utilize Encryption:

Encryption is the key to converting easily readable information into a cipher text. It is an unreadable format that can be achieved with the use of a mathematical algorithm. Encrypting text helps in protecting the information from providing access to unknown individuals.

Conclusion:

Businesses failing to save its website from viruses or cyberattacks have to experience financial loss, reputational damage, and much more. Furthermore, it influences the long-term competitive edge that the business holds. The hackers have a lot of strategies and tools in place to hack the sites. Hence, you, being a business owner, must be aware of all the tips, techniques, and resources helpful in protecting your site. So, ensure you keep the software updated, choose reputable hosting, set strong website passwords, and so on. All this will assure website security from cyberattacks.

At Stellen Infotech, we provide website development services assuring the solutions designed are secure from any cyberattacks. Our expert developers integrate the security plugins so your site does not face any threats from hackers. Thus, helping you keep up with your competitiveness, reputation, and growth.

Web Design Trends

Website Design Trends and Forecasts for 2023

 

Good web design is essential to effectively convey the required information regarding a business and provide visitors with a smooth & user-friendly experience while navigating. Web designs continuously evolve as new changes are introduced to offer a better experience to visitors. For this reason, it is important to know about the future trends to keep your website design relevant in 2023.

When visitors come to your website for the first time, they determine the quality of your product or services by looking at the site. So, a good website design helps you create a positive first impression. Also, in this way, the users develop trust in your brand. 

For your help, we have listed and explained the top web design trends and forecasts for 2023. Implementing these things in your website makes it more fluid, functional, and user-friendly. However, if you don’t know about web designing and programming, you can hire a website designer from a reputable design and development company. This way, you can get new design elements implemented in your website with the help of a professional.

So, without further delay, let’s check out the top web design trends and forecasts for 2023.

Top Web Design Trends That Will Become Mainstream in 2023

Full-Screen Forms

Minimalist web designs are immensely popular in 2022, and this trend doesn’t seem to fade soon. People like websites that are straight to the point and free from unnecessary information. For this reason, full-screen forms are slowly becoming mainstream. 

Although forms were previously used in the websites, we are talking about full-screen forms that cover a large area on the screen. Their key benefit is the visitors don’t get distracted by other web page elements. As a result, they remain attentive and gain more clarity regarding your product and service.

Dark Mode

Nowadays, users are spending more time on gadgets like smartphones and laptops than ever before. Too much screen time causes the users’ eyes to get tired. That’s why, they avoid websites that have bright white colors, as it is not comfortable for their eyes, especially at night time. For this reason, implementing dark mode in the website design is more of a necessity than just an additional feature.

Moreover, the webpage content becomes more highlighted when you use darker backgrounds. So, whether you want the visitor to focus on a specific CTA or register your brand in their minds, you can utilize the dark mode for various purposes. A good approach is to provide the users a toggle on the website, allowing them to turn dark mode on and off according to their preferences.

Parallax Scrolling

If you want to take your visitors’ engagement to the next level, parallax scrolling is the must-have feature on your website. It creates an illusionary 3-D effect for the users, through which the webpage appears as if it has depth. With the help of different backgrounds, foreground designs, and visual elements moving at different speeds, the users have an interactive browsing experience. 

As the users scroll down, you can gradually introduce them to your products, services, or any other required information. This way, the users spend more time on your website, which is ultimately beneficial for your business.

However, implementing parallax scrolling effectively on a website requires deep knowledge of web design and programming. For this reason, a reputable web design company like Stellen Infotech should be your first choice, to get such elements properly implemented in your website design.

Chatbots

Chatbots are slowly becoming mainstream on websites. They provide support and assistance to customers in problems that don’t require human expertise. The main benefit of using a chatbot is that the users don’t have to wait for a human representative to respond from the other side. You can offer instant responses to the visitors, by configuring automated replies for the respective users’ queries.

Moreover, chatbots are becoming smart day by day. With the help of artificial intelligence, they can learn from their past interactions with the users and improve themselves. Chatbots keep the visitors engaged in conversation. As a result, they not only stay on the website comparatively longer but also get clarity over the company’s products and services.

Split Screen Layout

The split screen layout involves dividing the web page into 2 halves, which are used to show different information to the visitors. For instance, a menu on one side of the page while information on the other side. This trend is rapidly gaining popularity, especially for e-commerce websites.

In 2023, the classic split screen layout is going to transform and become more asymmetrical. So, the content in different parts of the webpage will be placed according to the respective businesses’ products and services. Additionally, the dividing line will be replaced by interactive elements.

The split screen layout design can best be implemented by an expert only. If you are looking to use this feature on your site, consider reaching out to a reputable web development agency for the most promising results.

Animated Cursors

Animated cursors can make your website more lively and interactive as they transform the way users interact with the site. When the visitor moves the cursor to different sections of the webpage, they get to see appealing visuals and animations. In 2023, implementing cursor-triggered animations on web pages is going to be a common practice.

It becomes almost certain that the users will spend some time on your website, playing around with the cursor and checking all the different animations. So, you can put the appealing visual in the sections in which you want to put the most emphasis. Such as the “Buy Now” button or “Schedule A Session” section. This way, you can generate more sales, while offering a fun user experience to the visitors. 

Conclusion

The design of future websites must be more focused on addressing the needs of the visitors and connecting them to the product and services in a simple way. So, it is time for you to enhance the design of your website and optimize it according to your target audience’s needs? The above are the top web design trends and forecasts for 2023. After going through them, you can effectively decide which design features you can add to your website. 

Besides you can contact us at Stellen Infotech! We are a design and development company offering web design solutions that help your business grow and reach its true potential. Check out our website to explore our services and get a quote!

Web Developers

Ultimate Checklist of SEO Basics for Web Developers

 

Together, SEO and web development can improve website performance and raise visitor traffic. Web developers can optimize a website for greater search engine ranks by using their knowledge of effective SEO methods and how to apply them. However, a lot of site developers, especially beginners, are not knowledgeable about broad SEO approaches and strategies.

Creating both user-friendly and search-friendly content is essential. Also, quick loading speed is a key aspect to be considered when building a website. All of this contributes to attracting more and more potential audiences to engage with the site. As a result, the SEO improves, thus, increasing the traffic. After all, the likelihood of losing a traffic source increases if Google fails to understand what a web page depicts.

So, in this article, we’ll discuss the SEO strategies that web developers should use to make sure their site complies with Google’s rules. These suggestions will also aid in making the website speedy, safe, and simple to use on multiple devices.

Let’s begin!!

Fundamentals of SEO for Web Developers

Use Heading Tags Appropriately

Heading tags acts as clues for search engines. Make sure to use the heading tags for content and not only for CSS shortcuts. Use them in order and accordance. For example, don’t use the H5 for the web page’s biggest heading and H1 for subtopics or subheadings. 

Simply follow the hierarchy of how heading tags are utilized and represent the content and overall website well. 

Ensure Quick Website Loading Time 

Website speed is a key aspect that Google evaluates for search rankings. After all, slow webpage or site loading affects conversions and user experience. 

Here, every web developer must follow the set of ways mentioned below to optimize the site speed. 

  • Keep the code clean and light.
  • Stay careful when using extensions or plugins. 
  • Minify and compress CSS and JS.
  • Ensure having a better hosting environment.
  • Keep the size of the images optimal.
  • Benefit from lazy loading.
  • Browser caching is essential.

Remember if a plugin or extension is not-to-update, it can slow down the website’s functioning. Also, an image size of more than 10MB will impact the website’s loading speed. 

Simply put, keep a check on all these factors and continuously improve site speed.

Check the Redirects

The website migration and the launch process is incomplete without the redirects. 

Ensure that every URL from the previous website has a 301 redirect to the new website’s page with the most relevant content. The redirection can be performed from one old site to the new web pages. Even it can vary from many to one if your objective is to simplify or revamp the content layout.

Avoid assuming that a page is rendering correctly and doesn’t need any updates, modifications, or redirects.

Add a Sitemap

Every web developer must prevent the indexing emphasis on irrelevant pages, photos, or other items and avoid wasting time and resources.

XML sitemaps are a great chance for website developers to ensure search engines understand all the web pages. It is referred to as a file that provides information about webpages, site files, videos, and the connection between them all. Search engines need to be guided with hints about how the pages link to each other and all this is possible by adding a sitemap. 

Keep your internal linking appropriate and relevant. The search engines will find it simple to crawl a site in this way. Additionally, confirm that the websites are included in XML sitemaps that affect a 200 server code. Keep the pages free of 404s or redirects that do not lead to the desired page.

Evaluate the Robots.txt File

No SEO effort is of use if the site fails to index and rank on the search engines. Here, checking the robots.txt file for what is written in it is essential. 

Many sites failed to rank only because they disallowed the commands from staging. Here, considering blocking low-value items that CMS creates can be helpful. It can be anything like comment sections, tag pages, and more. 

If it is challenging to keep the pages from generating junk, at least prevent them from being indexed. 

Optimize the Website for Mobile-Friendliness

While the stats say 54.8% of website traffic comes from mobile devices, many websites still neglect the significance of mobile-friendliness. Google follows a mobile-first indexing approach to ensure websites fulfill the criteria of delivering an excellent UX. 

The Google bots use the mobile version to crawl the site. Hence, if any site fails to perform on mobile devices, it loses the chance of ranking well on the SERPs. So, optimize the website for mobile-friendliness. It is best to use a variety of testing tools to determine how well the website functions on mobile. They can further recommend the modifications. 

You can also go through the blog: “Effective SEO Marketing Strategies To Boost Website Traffic” to learn more about how to raise your website’s SERP rankings.

Understand the Implementation of Structured Data

For SEO professionals, the use of structured data might be rather difficult. Developers benefit much from it, though. They already know how to format the web page so that each element fits appropriately. They also know how to make the text simple to read for both people and bots.

Utilize the anchor sentences in the images as well. These are the clickable links that are typically present on CTAs such as “click here,” “learn more,” etc. People are better directed by it.

Website Security is Vital

Website security is a preferred and vital key aspect considered by search engines. After all, getting personal data hacked affects user experience. Therefore, make sure the SSL is accurate and placed appropriately and this is where the website security begins.

In addition, implement the fundamental security measures to prevent site flaws that could allow access to altered content, an injection, and more.

But stay careful of site speed, particularly if you utilize plugins or extensions to secure the site.

Final Words

Improving organic traffic is the main objective behind any website development. Hence, SEO is vital for web developers. Web development experts who are knowledgeable and understand SEO basics can go a long way in making a difference to the website’s success. In addition, website development can be more efficient. 

If you are a website owner looking for web developers who can build well-performing websites with the knowledge of best search engine practices, we can help. Stellen Infotech has a team of experienced developers who know how to best optimize the website for Google-friendliness. Besides, we provide SEO services and paid advertising aiming to help ventures boost their online presence and help acquire customers via multiple channels. 

 Thus, helping businesses grow their customer base as well as distinguishing their online presence. 

 

Web Developers

5 Factors Web Developers Must Consider to Make a Website Responsive

Responsive web design ensures building websites that adapt to and function well on mobile, desktops, laptops, and tablet devices. It reduces the chances of users abandoning the site and improves search engine rankings. Also, the user experience improves. Thus, resulting in higher conversions and business growth.

The website developers and designers emphasize incorporating user-facing features for the best possible performance and high-level functionality. Also, they make sure the site design is user-friendly and appealing. They oversee all areas of the website, such as coding and modification. Thus, keeping an eye on and contributing to its responsiveness and expected functionality. Once it is launched, they ensure the site content fits appropriately and is compatible with distinct devices of different screen sizes.

But the question is how web developers make a website responsive. In this article, we’ll go through the vital measures to take to carry out the objectives of the website design and evaluate its responsiveness.

Importance of Responsive Web Design

Building a website for a single device is not sufficient and optimizing it for multiple screens is essential. The reason is there are more mobile users than desktop users.

Around 57% of users do not suggest businesses with websites with poor design. Even the statistics for 2021 help to clarify the claim because they reveal that mobile devices accounted for 54.8% of all internet traffic in that year.

Hence, creating responsive websites adapting to several devices is the key. Let us discover what factors web developers implement to accomplish this.

How Web Developers Can Make a Website Responsive?

Specify the Suitable Responsive Breakpoints

What are the breakpoints? These are the points at which the website’s design and text adapt in a specific manner to deliver an outstanding user experience.

The websites are accessed by varying devices having different resolutions and screen sizes. Hence, enabling it for easy rendering across each of the devices is essential. So, images or content is not unnoticeable or seems misinterpreted.

Here, using the breakpoints or sometimes known as media query breakpoints is necessary. These are defined in the coding. The different breakpoints used for varying device resolution include:

  • Desktop or laptop with high-resolution: 1920 x 1080
  • Laptop: 1366 x 768
  • Tablet: 768 x 1024
  • Pixel 2: 411x 731
  • Mobile: 360 x 640

There is no need to implement breakpoints if the website design is covered with the use of small font size and a single column.

Utilize Fluid Grid

Earlier, the appearance and navigation of websites were dependent on pixel measurements. It means the size for HTML elements was set to static pixels. However, the fluid layout is the dynamic approach to building websites that easily resize the elements depending on the screen size. It does not work on fixing the static dimensions.

The web developers work on the source code of the website to implement the fluid grid rules. Thus, ensuring the site appears consistent across several devices. Moreover, the fluid grid offers control over the alignment.

Consider the Touchscreen Functionality

Considering touchscreens is essential. After all, most of the devices these days including laptops come with both keyboard functionalities and touchscreens. For instance, the menus will appear bigger on desktops so pressing them using fingertips would be easier. On the other hand, mobile screens will display a small element size. Hence, using the CTAs and images will make it easier for the elements to easily render according to devices and screen sizes.

Images and videos also need to display seamlessly across different screen sizes. To do this, you can code the rules that determine how images should be displayed on the website.

For this, use the code rules shared below.

Touchscreen Functionality

In this syntax, the role of:

  • Max-width is to enable the image to adjust its size on the varying devices depending on the container width.
  • Using sourceimage, and picture tags is to ensure one image is generated.
  • srcset attribute informs the browser about the picture to display according to the device’s type and screen resolution.
  • Using source tag means supporting the lossy compression of images required to make the website load faster.
  • Lazy loading is only implemented using the loading lazy property.

Define Responsive Typography

Usually, the responsive web design’s focus is on the flexibility of media, layout, and other elements. However, web developers must focus on defining the text font sizes and pixels. It will ensure the content is easily readable and adjusts to the device’s screen size.

Here, use the following code to reset the HTML element’s font size:

Responsive Typography

Now, define multiple text elements and their font sizes:

Typography

Test Website Responsiveness on Multiple Devices

The testing phase requires considering the following queries.

  • See if the layout adapts to the appropriate number of columns.
  • Does the font size fit the screen sizes of varying devices?
  • See if the content fits properly in the screen’s containers and the layout elements.

Besides, use the mobile-friendly test feature of Google to test responsiveness. How to use it?

Enter the website URL and hit the button “test URL” to obtain the outcomes.

In addition, you can utilize tools such as Chrome developer tools. It helps in the website testing on various screen sizes. For this, use the shortcut “CTRL+SHIFT+I” on your Windows desktop. On the other hand, for testing site responsiveness on Mac, press the “Command+Option+I” shortcut. Now, you can pick the device type to experiment with the website responsiveness.  

Conclusion

Considering all these factors above and implementing them step-by-step will help in achieving a responsive website. After all, the website’s responsiveness directly enhances the user experience. Remember internet users expect the websites to function ideally on their devices, be it the desktop, laptop, or mobile. If it fails, the chances of the website losing on potential audience increase. So, simply invest your efforts into following all these tips.

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web designer

Essential Skills Every Web Designer Should Have

Demand for web design is increasing daily as more firms move their business online. After all, online storefronts these days contribute a lot to the business’s bottom line. 

Are you looking to employ a web designer for your in-house or client project fulfillment?

Being a business owner, having a web designer who masters multiple languages, coding skills, digital strategies, and other technical knowledge is vital. Furthermore, a skilled web designer must be creative enough to introduce varying ideas for different project needs. After all, the website design is something that communicates with the customers and ensures that user expectations are met.

In this write-up, we have come up with the must-have and the right skill set to look for in a website designer before employing them. 

What is the Role of a Web Designer?

The role of a web designer is to create compelling websites ensuring higher customer engagement and business ROI. These include correct text placement, easy loading images, creative layout, etc. Also, it involves utilizing the style, font, and color preferences depending on the business objectives and needs. All it requires is coding skills and knowledge of HTML, CSS, etc. 

Overall, a website designer employs the workplace and technical skills to build a website design that looks and functions on multiple devices. They make a website not only focusing on a good appeal but optimizing it to deliver better UX. 

Must-Have Skills For a Web Designer

Technical Skills

Website designing depends on site usability and programming knowledge. Some essential technical web designer skills are given below: 

HTML, JS, and CSS Knowledge

HTML: HyperText Markup Language is the essential skill to meet any website design needs. Ensure the web designer you hire not only uses CMS or WYSIWYG but has the knowledge of HTML. After all, it is what helps to manage the workflow even when these editors are not efficient. 

JavaScript: JS is the skill usually owned by web developers that helps manipulate website components in real-time. However, web designers must know JS. 

CSS: HTML alone handles the website’s layout. The knowledge of Cascading Style Sheets is necessary to define the elegance and website’s visual appeal.

Visual Elements

Web designers use software such as Photoshop, Figma, Illustrator, and more. These assist in streamlining menu display and navigation and make visual elements appealing. The components involve icons, product pages, logos, banners, etc. But you need to look for web design experts who are also well-versed with the best design practices focusing on organized website information flow. These things include design theory, color theory, typography, and more. 

User Experience Knowledge

Every web designer’s skill set must understand the importance of user experience and how design impacts it. Hiring a UX expert can be the solution for large website designing projects. However, for small or medium design needs, web designers can provide a fine-tuned experience to the users. They will know every tip and practice to make each web page easy to navigate and use. Their efforts to enhance user experience will involve designing tailored to the target audience. 

Responsive Design

A business website must be optimized for mobile-friendliness and easy accessibility. Hence, the website designer you hire must adjust a layout compatible with multiple resolutions and screen sizes. They should make the CTAs, text, images, and other media understandable. Only then visitors will spend more time on site and perform necessary actions. 

Basics of Online Marketing

No web designer is an online marketing expert. But they must possess an understanding of how the visual representation of a website influences the marketing aspects. Digital marketers may ask for social media images, infographics, and more to support paid ads or write-ups. Hence, if the designer knows what visual can outperform the competitor’s efforts, it will benefit your business.

Web Designer’s Soft Skills

These skills ensure the successful completion and delivery of the design project. 

Communication Skills

Communication is the key to successful business-client relationships. When it comes to web designing, it is again significant. How? A designer who does not understand the business objectives will fail to communicate the business message to the clients. Also, remote work requires teams to efficiently communicate with each. 

Therefore, the designing expert you employ must possess collaboration and communication skills. It will include the knowledge of multiple technologies and platforms to facilitate better interactions. 

Creative Thinking

Website designing is challenging for any designer with a lack of creative thinking. Every designer must understand design issues from many perspectives and find solutions. Thus, making the design more enjoyable. Also, creative thinking skills are those that increase any designer’s value. 

Project Management

Professional website designing is a time-consuming process. Many web designing experts struggle with deadlines, handling projects, lack specific skills, etc. Hence, look for those familiar with the tricks to manage the project needs and deadlines. Thus, keeping the complexities at bay and not compromising the business goals throughout the procedure. 

Interpersonal Skills

Web designing includes the efforts of not only the designers but other business departments as well. For example, they may need to connect with the marketing experts and ITes to understand the client’s needs and who the target audience is. So, the web designer must have the skills and capabilities to connect politely with others and know how to optimize the site for increased conversions. 

Final Thoughts

Web designing skills are not sufficient in this everyday evolving digital world. The designers must hold expertise or at least basic knowledge of every field, especially everything related to online marketing and websites. 

Hence, when searching for a web designer for your next project, ensure you choose the one with an understanding of the bigger picture. It must include the creativity aspects to well-versed knowledge and implementation of digital strategies. Regardless of whether you want to hire a freelance designer or an in-house expert, considering these skills will help you make the right pick. 

In addition, keep the skill requirements clear and pick talented experts. After all, only they can make the visions transform into existence. 

You can hire the web design experts of Stellen Infotech. Our trusted website designers experts deliver creative services for multiple industry types. Thus, helping firms promote their brands, connect with the customers, and build a strong brand presence. 

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