Web Developers

Ultimate Checklist of SEO Basics for Web Developers

 

Together, SEO and web development can improve website performance and raise visitor traffic. Web developers can optimize a website for greater search engine ranks by using their knowledge of effective SEO methods and how to apply them. However, a lot of site developers, especially beginners, are not knowledgeable about broad SEO approaches and strategies.

Creating both user-friendly and search-friendly content is essential. Also, quick loading speed is a key aspect to be considered when building a website. All of this contributes to attracting more and more potential audiences to engage with the site. As a result, the SEO improves, thus, increasing the traffic. After all, the likelihood of losing a traffic source increases if Google fails to understand what a web page depicts.

So, in this article, we’ll discuss the SEO strategies that web developers should use to make sure their site complies with Google’s rules. These suggestions will also aid in making the website speedy, safe, and simple to use on multiple devices.

Let’s begin!!

Fundamentals of SEO for Web Developers

Use Heading Tags Appropriately

Heading tags acts as clues for search engines. Make sure to use the heading tags for content and not only for CSS shortcuts. Use them in order and accordance. For example, don’t use the H5 for the web page’s biggest heading and H1 for subtopics or subheadings. 

Simply follow the hierarchy of how heading tags are utilized and represent the content and overall website well. 

Ensure Quick Website Loading Time 

Website speed is a key aspect that Google evaluates for search rankings. After all, slow webpage or site loading affects conversions and user experience. 

Here, every web developer must follow the set of ways mentioned below to optimize the site speed. 

  • Keep the code clean and light.
  • Stay careful when using extensions or plugins. 
  • Minify and compress CSS and JS.
  • Ensure having a better hosting environment.
  • Keep the size of the images optimal.
  • Benefit from lazy loading.
  • Browser caching is essential.

Remember if a plugin or extension is not-to-update, it can slow down the website’s functioning. Also, an image size of more than 10MB will impact the website’s loading speed. 

Simply put, keep a check on all these factors and continuously improve site speed.

Check the Redirects

The website migration and the launch process is incomplete without the redirects. 

Ensure that every URL from the previous website has a 301 redirect to the new website’s page with the most relevant content. The redirection can be performed from one old site to the new web pages. Even it can vary from many to one if your objective is to simplify or revamp the content layout.

Avoid assuming that a page is rendering correctly and doesn’t need any updates, modifications, or redirects.

Add a Sitemap

Every web developer must prevent the indexing emphasis on irrelevant pages, photos, or other items and avoid wasting time and resources.

XML sitemaps are a great chance for website developers to ensure search engines understand all the web pages. It is referred to as a file that provides information about webpages, site files, videos, and the connection between them all. Search engines need to be guided with hints about how the pages link to each other and all this is possible by adding a sitemap. 

Keep your internal linking appropriate and relevant. The search engines will find it simple to crawl a site in this way. Additionally, confirm that the websites are included in XML sitemaps that affect a 200 server code. Keep the pages free of 404s or redirects that do not lead to the desired page.

Evaluate the Robots.txt File

No SEO effort is of use if the site fails to index and rank on the search engines. Here, checking the robots.txt file for what is written in it is essential. 

Many sites failed to rank only because they disallowed the commands from staging. Here, considering blocking low-value items that CMS creates can be helpful. It can be anything like comment sections, tag pages, and more. 

If it is challenging to keep the pages from generating junk, at least prevent them from being indexed. 

Optimize the Website for Mobile-Friendliness

While the stats say 54.8% of website traffic comes from mobile devices, many websites still neglect the significance of mobile-friendliness. Google follows a mobile-first indexing approach to ensure websites fulfill the criteria of delivering an excellent UX. 

The Google bots use the mobile version to crawl the site. Hence, if any site fails to perform on mobile devices, it loses the chance of ranking well on the SERPs. So, optimize the website for mobile-friendliness. It is best to use a variety of testing tools to determine how well the website functions on mobile. They can further recommend the modifications. 

You can also go through the blog: “Effective SEO Marketing Strategies To Boost Website Traffic” to learn more about how to raise your website’s SERP rankings.

Understand the Implementation of Structured Data

For SEO professionals, the use of structured data might be rather difficult. Developers benefit much from it, though. They already know how to format the web page so that each element fits appropriately. They also know how to make the text simple to read for both people and bots.

Utilize the anchor sentences in the images as well. These are the clickable links that are typically present on CTAs such as “click here,” “learn more,” etc. People are better directed by it.

Website Security is Vital

Website security is a preferred and vital key aspect considered by search engines. After all, getting personal data hacked affects user experience. Therefore, make sure the SSL is accurate and placed appropriately and this is where the website security begins.

In addition, implement the fundamental security measures to prevent site flaws that could allow access to altered content, an injection, and more.

But stay careful of site speed, particularly if you utilize plugins or extensions to secure the site.

Final Words

Improving organic traffic is the main objective behind any website development. Hence, SEO is vital for web developers. Web development experts who are knowledgeable and understand SEO basics can go a long way in making a difference to the website’s success. In addition, website development can be more efficient. 

If you are a website owner looking for web developers who can build well-performing websites with the knowledge of best search engine practices, we can help. Stellen Infotech has a team of experienced developers who know how to best optimize the website for Google-friendliness. Besides, we provide SEO services and paid advertising aiming to help ventures boost their online presence and help acquire customers via multiple channels. 

 Thus, helping businesses grow their customer base as well as distinguishing their online presence. 

 

Web Developers

5 Factors Web Developers Must Consider to Make a Website Responsive

Responsive web design ensures building websites that adapt to and function well on mobile, desktops, laptops, and tablet devices. It reduces the chances of users abandoning the site and improves search engine rankings. Also, the user experience improves. Thus, resulting in higher conversions and business growth.

The website developers and designers emphasize incorporating user-facing features for the best possible performance and high-level functionality. Also, they make sure the site design is user-friendly and appealing. They oversee all areas of the website, such as coding and modification. Thus, keeping an eye on and contributing to its responsiveness and expected functionality. Once it is launched, they ensure the site content fits appropriately and is compatible with distinct devices of different screen sizes.

But the question is how web developers make a website responsive. In this article, we’ll go through the vital measures to take to carry out the objectives of the website design and evaluate its responsiveness.

Importance of Responsive Web Design

Building a website for a single device is not sufficient and optimizing it for multiple screens is essential. The reason is there are more mobile users than desktop users.

Around 57% of users do not suggest businesses with websites with poor design. Even the statistics for 2021 help to clarify the claim because they reveal that mobile devices accounted for 54.8% of all internet traffic in that year.

Hence, creating responsive websites adapting to several devices is the key. Let us discover what factors web developers implement to accomplish this.

How Web Developers Can Make a Website Responsive?

Specify the Suitable Responsive Breakpoints

What are the breakpoints? These are the points at which the website’s design and text adapt in a specific manner to deliver an outstanding user experience.

The websites are accessed by varying devices having different resolutions and screen sizes. Hence, enabling it for easy rendering across each of the devices is essential. So, images or content is not unnoticeable or seems misinterpreted.

Here, using the breakpoints or sometimes known as media query breakpoints is necessary. These are defined in the coding. The different breakpoints used for varying device resolution include:

  • Desktop or laptop with high-resolution: 1920 x 1080
  • Laptop: 1366 x 768
  • Tablet: 768 x 1024
  • Pixel 2: 411x 731
  • Mobile: 360 x 640

There is no need to implement breakpoints if the website design is covered with the use of small font size and a single column.

Utilize Fluid Grid

Earlier, the appearance and navigation of websites were dependent on pixel measurements. It means the size for HTML elements was set to static pixels. However, the fluid layout is the dynamic approach to building websites that easily resize the elements depending on the screen size. It does not work on fixing the static dimensions.

The web developers work on the source code of the website to implement the fluid grid rules. Thus, ensuring the site appears consistent across several devices. Moreover, the fluid grid offers control over the alignment.

Consider the Touchscreen Functionality

Considering touchscreens is essential. After all, most of the devices these days including laptops come with both keyboard functionalities and touchscreens. For instance, the menus will appear bigger on desktops so pressing them using fingertips would be easier. On the other hand, mobile screens will display a small element size. Hence, using the CTAs and images will make it easier for the elements to easily render according to devices and screen sizes.

Images and videos also need to display seamlessly across different screen sizes. To do this, you can code the rules that determine how images should be displayed on the website.

For this, use the code rules shared below.

Touchscreen Functionality

In this syntax, the role of:

  • Max-width is to enable the image to adjust its size on the varying devices depending on the container width.
  • Using sourceimage, and picture tags is to ensure one image is generated.
  • srcset attribute informs the browser about the picture to display according to the device’s type and screen resolution.
  • Using source tag means supporting the lossy compression of images required to make the website load faster.
  • Lazy loading is only implemented using the loading lazy property.

Define Responsive Typography

Usually, the responsive web design’s focus is on the flexibility of media, layout, and other elements. However, web developers must focus on defining the text font sizes and pixels. It will ensure the content is easily readable and adjusts to the device’s screen size.

Here, use the following code to reset the HTML element’s font size:

Responsive Typography

Now, define multiple text elements and their font sizes:

Typography

Test Website Responsiveness on Multiple Devices

The testing phase requires considering the following queries.

  • See if the layout adapts to the appropriate number of columns.
  • Does the font size fit the screen sizes of varying devices?
  • See if the content fits properly in the screen’s containers and the layout elements.

Besides, use the mobile-friendly test feature of Google to test responsiveness. How to use it?

Enter the website URL and hit the button “test URL” to obtain the outcomes.

In addition, you can utilize tools such as Chrome developer tools. It helps in the website testing on various screen sizes. For this, use the shortcut “CTRL+SHIFT+I” on your Windows desktop. On the other hand, for testing site responsiveness on Mac, press the “Command+Option+I” shortcut. Now, you can pick the device type to experiment with the website responsiveness.  

Conclusion

Considering all these factors above and implementing them step-by-step will help in achieving a responsive website. After all, the website’s responsiveness directly enhances the user experience. Remember internet users expect the websites to function ideally on their devices, be it the desktop, laptop, or mobile. If it fails, the chances of the website losing on potential audience increase. So, simply invest your efforts into following all these tips.

Thanks for Reading!!