Month: May 2019

May 21, 2019

6 ways to Maximize Business Leads and Conversions through Live Chat

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These days, chatbots (popularly known as virtual assistants/live chat) are being used by almost all leading business organisations. It helps entrepreneurs to improve the communication level with customers. The process of purchasing goods or ordering services should be as convenient as possible for the client. In order to ensure this convenience, a whole complex of works is performed- with design, content, navigation.

Any cooperation between a company and its customers primarily involves a constructive dialogue. People use Live Chat tools (often called virtual assistants/chatbots) to help customers feel like home at websites, get more information about products & services. But how a live chat plugin can maximize your business leads and conversions? Let’s find out.

  • Instant Communication with Website Visitors through Live Chat

Instant Communication with Website Visitors through live chat

Not all customers that land on your website are highly educated. From time-to-time, they need to learn more about specific products and services before making transactions. After landing on your website and searching for specific products and services, they expect a speedy answer to their questions. So that they be able to make a final decision and complete the product/services purchasing process. A chatbot answers to the customer’s questions and clears their confusion about the product. It helps you to satisfy a large number of customers & sell more products every day.

  • Conduct Statistical Surveys

It is very important for an E-commerce company or retail brand to know the buying intentions of customers to conduct business marketing campaigns accordingly. With the help of a chatbot plugin or tool, you can easily conduct statistical surveys on your websites. It will let you have a deep insight into the behaviour of customers and make personalized marketing decisions accordingly.

  • Provide Technical Support

All customers that buy products from you are not tech-geeks. Many of them use products recklessly or simply don’t have complete knowledge of the technical specifications of products. When such customers land on your website, it’s very important for you to provide instant technical support. A well-programmed chatbot can easily perform this task and make customers happy. That can ultimately leads to 100% customer satisfaction & increased sales.

  • Easily Collect and Structure Customer Data

In today’s highly competitive business world, only those companies become successful that has an effective data management mechanism. It’s not an easy task for a human being to collect, store and update the data of each and every customer. So, they use chatbots for this assignment. A well-designed chatbot can easily collect all data and help customers to make transactions in an easy way.

  • Chatbots Never Take Rest

Always keep in mind that human communicators and sales representatives need rest and recreation after working for a certain period of time. Customers have nothing to do with it. They want your business to be available at their service 24*7/365 days. Artificial chatbots never get tired. They work day and night to interact with customers and supply them with the necessary information.

  • Business Personalisation

Business personalization is one of the most important aspects of any business organization which aims to sell more products and services. Business marketing individuals carefully study the specific requirements of each and every customer. So that they can send personalized newsletters to catch their attention. A chatbot collects important data about customers and helps in business personalization, which leads to the ultimate success sooner or later.

Final Words

Continuous communication between a company representative & a customer is the only way to build trust and encourage the latter to buy the desired products and services. Just install an artificial chatbot to your website with the help of an SEO service company & take your business to the next level by communicating with customers on a regular interval.

May 16, 2019

How Artificial Intelligence Is Affecting SEO?

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Artificial intelligence refers to the use of Automated software or program which performs different activities on instructions and settings. The complete different actions quickly and efficiently without requiring any human intervention. Several industries, such as information technology, medicine, aviation, eCommerce retail, etc, depend on artificial intelligence to process a large number of data, segment users into different groups and offer personal business solutions to the right people at the right time and generate leads and sales in bulk on a daily basis.

  • A helping hand in keyword research

Keyword research is one of the main activities of Search Engine Optimization in which digital marketing professionals explore the main search terms used by internet users to find the desired info products and services over the global internet. SEO specialists have to determine the user intent and the potential audience the exact keyword that can represent their business on the web and assist search engines to track and display appropriate web pages in search results. So, they use artificial intelligence based keyword research tools to automate the Keyword Research and Analysis work and find the best keyword for their business.

  • A great help in Search Engine Optimization

A large number of SEO experts optimize the sites for different search engines but only a few of them are able to generate the results expected by a professional SEO company. It is because the rules of Search Engine Optimization keeps changing every now and then following Google’s update. So new as well as experience digital marketing professional find it very difficult to optimize sites for higher ranking. that is why they used artificial intelligence based plugins and tools to optimize websites in a proper manner and help it rank in the top search results of different search engines. AI-based SEO tools also track irregularities in your SEO campaigns and red mark them. You can work on those issues and improve your SEO skills greatly.

  • Content Grilling

There are many digital marketing professionals who are reckless about the content quality they use in website optimization. They just get the content from content developers and upload it on websites for consumption. Such content may have many errors which diminish the reputation of your brand in the search engines and visitors. Google will never show your website in its top search results if it is loaded with outdated and low-quality content. You should not forget that there are many content writers who just do the copy paste job to produce content. If you use such low-quality content for Website Optimization you will not be able to find a place on the first page of Google.

Therefore it is very important for all digital marketing professionals to check the content quality carefully. But due to the excessive work pressure, it is not possible for the same to check each and every content manually and find out all possible mistakes as it demands a lot of time and attention. So, they can use the AI-based content moderation tools to find possible errors, check it’s uniqueness, keyword placement, grammatical mistakes. Such tools automatically point out errors in your content and suggest possible changes. You can easily fix those mistakes and make the content more useful for the targeted audience.

  • Automated protection to your website

Almost all digital marketing professionals unanimously agree that safe websites attract a large number of audience and help their owners to convert visitors into paying customers. You must always keep in mind that tell at your side is prone to different types of online security threats. It is impossible for a Webmaster to keep a close eye on activities taking place on a website. That is why they use artificial intelligence based security plugins and tools to automate the site security work. Such tools prevent attacks on your site successfully and keep it safe in all circumstances.

  • Automation of Data Collection and storage

All those digital marketing professional who optimizes eCommerce website need data to know the user intention and provide a personalized business solution accordingly to sell more products and generate leads. You must always keep in mind that eCommerce website Optimization is not a child’s play. An eCommerce website may have several product pages making it very difficult for Digital Marketing professionals to take care of their Optimization aspect and help search engines to rank those pages in top search results. That is why today digital marketing professionals use the dedicated CRM software to automate the collection of data and its storage on cloud servers. The CRM software automatically optimizes the customer data and assist SEO professionals in E-commerce website optimization.

  • Automation of email marketing activities

Email marketing campaigns are one of the most important works of Search Engine Optimisation. In this process, digital marketing professionals send newsletters to subscribers to introduce new products and services to them, create awareness of the brand, retain the lost customers and increase the website conversion rate sooner or later. Digital marketing professionals experience a lot of pressure while conducting even marketing activities If a company has the largest subscriber base which is growing with each passing day. It is because the preferences of different uses are totally different from each other. There is no benefit of sending a newsletter which doesn’t meet the needs of targeted audience. So company used artificial intelligence based email marketing tools automatic delivery of personalized newsletters to customers at the right place and nighttime. This increases the possibility of reaction to the delivered newsletters and enable entrepreneurs to get it business benefits.

  • Website Optimization for voice search

Of course, there are a large number of internet-Savvy people type keyword in the search bar of search engines to find the desired information, products,and services. But young generation is using voice search for the same. Instead of typing text in the search bar of search engines they use voice command to find the desired stuff. Out of 100, 20 people use voice search command. And the most interesting thing is that then numbers are growing with each passing day. Therefore you should optimize your website for voice search. You will be able to generate more traffic to your website and convert them into leads. All this is made possible with the use of artificial intelligence in Search Engine Optimization.

Let’s conclude

In 2019, the dynamics of Search Engine Optimization is changing fast. Digital marketing professionals are using the latest technology for the site Optimization and increasing the overall business opportunities. Use artificial intelligence in Search Engine Optimization to boost the effectiveness of your SEO campaigns and stay at in the online business at all times. Good luck.

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May 14, 2019

6 Useful WordPress Plugins to Protect Website Content

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Content is very important for search engine optimization. But nowadays people believe in stealing the content rather than creating a fresh and unique one. Google prefers unique and useful content to create a better user experience and it brings down the website containing copied content, which would not only effect the website which has copied the content but also the one from which the content has been copied. So to prevent this here are some useful WordPress Plugins to prevent your website content from being copied. 

They just steal content from other websites, make some edits and reuse text material for SEO activities. It is an illegal, but prevalent practice. Many times, it happens that unprofessional thugs steal your website content and make use of it to gain an unfair advantage in the SEO game. If you run WordPress websites, there are many plugins with which you can protect the site content from theft or unauthorized use. Let’s have a look at them.

  • WP Content Copy Protection with Color Design

It is a nice plugin to disappoint content burglars. It is a free plugin that can be downloaded easily from the official repository of the WordPress website. After successful installation and activation, the plugin will disable right click, text selection, image downloading, on your website and keep its material safe. It sends instant notifications when someone tries to copy your website materials using dubious means. It also allows you to protect specific posts or pages on your website.

  • Smart Content Protector

Smart Content Protector is an effective tool to protect the text and images of your website with great ease. It is a powerful tool to combat plagiarism. Just install and activate this plugin on your website. After activation, it disables all shortcut keys for copying the website content. It comes with image protection option.

So, visitors will not be able to download images from your website. It disables the Image Dragging. You can use this plugin to protect all pages of your website or only specific pages. You can use it easily on Windows, Linux, Mac OS X etc.

You can customize the pages of your website from the setting page. It also has the text highlighting option. You can use it to disable the right click on your website & protect text, image, and video content easily. You can set user’s access to your website to enhance the protection level to content.

  • Opt-In Content Locker

This is a very good plugin for all those website owners who sell premium content to interested subscribers. Just purchase this premium plugin, install it on your website & activate it following the given instructions. The plugin will show some portion of premium content to visitors and hide the rest one.

Only premium subscribers can access the locked content. The plugin comes with an unlimited number of inline opt-in forms. You can also design your own opt-in forms with the help of WordPress Developers. It allows subscribers to follow your website on the Facebook page. It has 600+ Google Fonts. So, you can use any one of them to present content to users. It is SEO friendly and supports WordPress caching plugins.

Source from: https://kinsta.com/blog/wordpress-caching-plugins/

  • WordPress Content Locker Plugin

It is a very effective plugin to disappoint professional content thieves. Purchase this plugin from its developer and install it on your WordPress website. After activation, the plugin automatically locks all important content on your website. Premium subscribers can access the locked content by subscribing specific pages. It is a good plugin to protect the website content from stealing & sell high-quality materials in exchange for a good price tag.

  • PrivateContent

Private content is a powerful plugin to protect website content from illegal use. You can use this plugin to disable all content stealing techniques on your website & ensure its privacy. This plugin is GDPR compliant and can be used without any coding knowledge. With this plugin, you can easily protect the website content, images, categories, widgets, videos, and other elements of your website. It allows you to track users on the website. It can use it to provide users with restricted access to the site. This plugin is suitable for multilingual websites and WordPress Multisite.

  • WP Protect Content

This plugin deserves your attention if you are curiously searching for a good plugin to protect the WordPress website content. After successful installation and activation, the plugin disables cut, copy, and paste technologies effectively. It disables right click and F12 options. So, you can’t steal the site’s text, image or video content. Based on your specific needs, you can protect the whole website or particular pages. It also disables Ctrl+P, Ctrl+S, and Ctrl+U commands. It makes content stealing an impossible task for professional thugs.

  • Secure Copy Content Protection

Secure Copy Content Protection is an extremely useful plugin for all those website owners whose content is the primate target of online idiots & cut-paste copy writers. After successful installation and activati
on, the plugin disables right click, copy paste, content selection and copy shortcut keys-used for content stealing. It also Ctrl+U function or F12, which prevents users from viewing inspect elements. This protects your website & disappoint all attempts used for copyright infringement. With this plugin, you can protect the whole website or its particular pages.

Final Remarks

Copyright infringement and content stealing are quite common these days. Individuals simply copy paste your website content and use it for their professional advantage & benefits. Be serious about website content protection. Choose any plugin and install it on your WordPress site to enable content protection. Content protection plugins safeguard your website content & help to get a competitive advantage over business rivals.

May 7, 2019

Up Your Game With These 8 Mobile App Development Trends

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Have you been procrastinating to build an app for your business from a long time? Is it getting difficult for you to digitize your business and ultimately monetise it?

Think no longer as competition is already hard, so if you play hooky you will end up losing a great deal of traffic and profit simultaneously…

App Traffic + Conversion = Revenue

Did you know that mobile application development can really help you reach very high levels of business transformation? Conversion calls for action which must be taken by every ‘far-sighted entrepreneur’.

There are a hundred thousand ways of creating an app- right from conceiving an idea to designing a wireframe and coding work to launching an app on Google Play Store (if you  are creating an Android app.)

Things can become quite obscure if you don’t pre-plan the whole mobile development process in advance. Of course, it matters a great deal when all strategies are laid out well and followed well.   

“Every day, on average, 4.3k apps are released on the Google Play Store…”

Source from: https://www.activatedesign.co.nz/Blog/13-Amazing-Facts-About-Mobile-App-Development/

This fact is breathtaking enough for any business owner to get into action right away…

What type of app should you develop for your business?  

As soon as you manage to convince yourself to invest into mobile application development services, what hits your mind instantly…any app ideas?

Rather app ideas to make money?

Many factors contribute to the selection of an app idea. Dig deeper into the world of app ideas that haven’t been made yet…

People actually spend 87% of their time on mobile apps in comparison to websites.

Source from: https://www.activatedesign.co.nz/Blog/13-Amazing-Facts-About-Mobile-App-Development/

When it has become incredibly important to bring your business on a smartphone/ tablet, what else than a mobile app would be helpful? Current scenario values out-of-the-box and never thought-off ideas so that app users are impressed at first glance.

Witness Business Growth with these best 8 App Ideas 2019:

We are already aware of the top 3 apps that people can’t live without. If you haven’t guessed until now- Amazon, gmail and Facebook are the three giants that people deny to skip.

  • Artificial Intelligence (AI) apps:

Undoubtedly, apps with Artificial Intelligence (AI) and Machine Learning (ML) have led to skyscraper popularity in a very less span of time. With apps based on these two technologies, any mobile application development company can create productive and fun apps with ease.

Thinking upon ways to create such apps is important, no matter what! Pain is gain.   

There should be a proper plan through brainstorming sessions to create such apps to provide meaningful solutions to client business. It is high time to capture the market with this technology and show your business vision to transform businesses through mobile app development.

Why Artificial Intelligence in apps matter?

  • AI brings extreme perfection and efficiency.
  • Boring tasks can be completed easily.
  • It takes customer satisfaction to high level.

“Siri, Google Now, and Cortana are obvious examples of artificial intelligence, but AI is actually all around us…”

Source from: https://www.alphr.com/artificial-intelligence/1002792/what-is-ai-ten-things-you-need-to-know-about-the-future-ofSource from: 

For Instance: AI apps such as AI Assistant apps, AI camera apps have come to attract the future of trending apps.  

  • Blockchain apps:

Blockchain has come to take a high position in the most amazing app ideas, Android developers should be creating. Isn’t it like entering into a world of advanced technologies making things simpler through complex processes. Indeed surprising that we have come to a threshold of the best of technological era.

“Tech will transform from something we actively use to a more seamless integrated experience that is ‘on’ all the time.”

Source from: http://info.localytics.com/blog/the-10-most-telling-quotes-about-the-future-of-mobile

                    – Daniel Bæk, Co-founder of Nodes

Why Blockchain in app development is buzzing?  

  • Increasing acceptance of cryptocurrency.
  • Flurry of ideas for Blockchain apps are possible.
  • Top-notch security in financial transactions.

Global blockchain market is expected to be worth $20 billion in the year 2024.

Source from: https://www.btcwires.com/c-buzz/will-the-global-blockchain-technology-market-be-worth-20-billion-by-2024/

For Instance: Blockchain wallet app, distributed cloud storage, networking and more…

  • Internet of Things (IoT) apps:

IoT apps utilizes interconnected machines/ devices or computers on a large-scale so as to receive real-time information of things and never miss a moment! Internet of Things has helped automate tasks and free up time with the humans like never before.

You should always put your best team and your best app on your mobile app.

Source from: https://www.textmagic.com/blog/21-inspiring-quotes-about-the-future-of-mobile/

                               – Eric Schmidt, Executive Chairman of Alphabet Inc.

IoT devices save a lot of time and money. Users experience the highest level of satisfaction while using these devices or machines. Things happen which were mere dreams. Thanks to the technology of Internet of Things that imagination is transformed to the best of the industry for good.  

Why IoT should be your choice in apps?

  • Error-free integration of sensors in devices.
  • Real-time analytics and embedded systems.
  • User-experience of highest level.

“$60 trillion in Industrial IoT investments by 2030″

Source from: https://www.fool.com/investing/2017/11/25/10-jaw-dropping-facts-about-the-internet-of-things.aspx

Internet of Things Examples in terms of apps: Smart home apps, Smart city apps, cars etc.

  • Apps for Wearable devices:

Wearable technology has entered into the world of app development and has found unlimited admirers. Wearable technology future definitely shines bright with high-class innovation in healthcare, education and so much more. With this in mind, we have included it in the list of top app ideas Android. Obviously, the same applies to iOS platform as well.  

“The relationships between the apps that a user has installed on their phone will become exponentially more important, to both the consumer and the businesses themselves.”

Source from: https://www.textmagic.com/blog/21-inspiring-quotes-about-the-future-of-mobile/

                                                     – Nate Smith, Co-founder of URX

The pros?

  • Wearable technology for healthcare is the best discovery ever.
  • It reminds employees at workplace to exercise more often.
  • Boon for health and fitness freaks.

“The wearables market could be worth $25 billion by 2019”

Source from: https://www.fool.com/investing/2017/11/25/10-jaw-dropping-facts-about-the-internet-of-things.aspx

For Instance: Wristbands, blood pressure monitors, fitness tracker and many other wearable devices are up in the market. Get an app built to manage these devices to get maximum benefits.

  • Augmented Reality (AR) apps:

Augmented Reality Definition: It is a combination of technology interwoven into real-world surroundings for almost real experiences. The objects are thus, enhanced by computers and technology that UX is taken to a level of hyper-realism and craziness. It is not just about visual experience but the olfactory, auditory and other surprising elements.

Why Augmented Reality apps?

  • These apps engage the user in a blink of an eye.
  • Personalised experience to the users is possible.
  • Hyper level of interactivity with users.

If you still don’t know, Google maps is an AR based app which is also the most inspiring app every for any mobile application development company.

Can you ever forget Pokémon Go?

It belongs to an era of AR based apps.

Make your app the next best-thing in the mobile app industry with these clues at your disposal.  

“Mobile is not the future, it is the now. Meet your customers in an environment of their choice, not where it is convenient for you.”

Source from: https://www.textmagic.com/blog/21-inspiring-quotes-about-the-future-of-mobile/

For Example: Augmented Reality apps for education, Augmented Reality game apps, Makeup trial apps, dress try-on apps and more.

  • Virtual Reality (VR) apps:

Virtual Reality apps have brought a revolution in mobile development industry. Unfortunately, there is still much in a latent phase. So much remains to be discovered and so, every entrepreneur has an opportunity to dig deeper into concepts and apply them to their app development processes.

Talking about Virtual Reality and Virtual Reality headset, there is no looking back when it comes to giants like Google, Facebook, Samsung and Youtube who are trying to capture the market with their own products.  

“About 75 percent of the Forbes World’s Most Valuable Brands have created some form of virtual reality or augmented reality experience…”

Source from: https://www.youvisit.com/learning-center/blog/12-surprising-virtual-reality-facts/

It has become extremely important to look up to technological advances such as VR apps as compared to traditional apps. Users find it easy and interesting to use high-tech apps.

Pros of Virtual Reality app:

  • This technology makes things highly captivating.
  • Enhancement of user experience.
  • Error-free training in defense, aviation and industries.

For Example: Virtual Reality 3D, Education and sports Virtual Reality apps, Marketing and Games.

  • Shopping (m-Commerce) apps:

If there is a kind of app that would rarely go out of trend, then it has to be a shopping app. M-commerce (mobile commerce) is the fastest way to gain fame and popularity in this pushing era. You have to have a twist in an online shopping app that can help you stand out in the crowd. Thinking of features that are not yet seen, would help your users stick to your shopping app.    

“From 2013, when Zara first launched their mobile app, their sales have increased well over 60% today”  

Source from: http://customerthink.com/the-future-of-fashion-ecommerce-lies-with-mobile-apps/

Online shopping apps bear a tag of giving a hassle-free shopping experience to users. This is pretty true as well customers love to purchase from apps which was able to give smooth experience while shopping. On similar terms, giving a crowd-free environment with maximum payment methods never fail to attract and retain customers.   

Why choose to create m-commerce apps?

  • Variety of products can be added to the app database.
  • Multiple payment methods for use.
  • High discounts and price comparisons.

“Mobile apps have lowest shopping cart abandonment rate: apps – 20%, desktops – 68%, mobile sites – 97%.”  Source from: https://www.forbes.com/sites/quora/2017/12/19/why-many-online-shopping-sites-are-becoming-mobile-shopping-apps/#20ea943a62c2

For Instance: Mobile shopping apps for fashion, clothes, electronics, grocery and more…   

  • Chatbot apps:

Chatbot technology is being integrated by app development companies into apps for better customer service as well as quick handling of customers. But, these days everyone has an option to develop apps with this technology just for fun. An extension of Artificial Intelligence, Chatbots are fun and functional at the same time.  

“Visitor interactions with bots on your website increase lead conversion by up to 36%”

Source from: https://www.intercom.com/bots-for-sales?utm_source=google&utm_medium=cpc&utm_campaign=1524458325&keyword=%2Bchat%20%2Bbot&utm_ad_collection=63822088968&utm_ad=339017868641&match_type=b&network=g&ad_pos=1t1&gclid=EAIaIQobChMI5OP__NWI4gIVCiQrCh0b7A-_EAAYASAAEgJRl_D_BwE

If bot conversations can lead to such a high increase in sales through a website, why would it be not possible to double the numbers in apps? As soon as you utilize this awesome technology, it hits your users right away and engage them in seconds! Hire a chatbot development company to get your own bot app developed. Certainly worth putting into the list of app ideas.

Why use chatbots?

  • Chatbots help optimizes sales and marketing.
  • Helps to acquire, engage and support customers.
  • Conversing just like a real person.

Example: Joke bot, Quote bot, Meditate bot, Health bot and more

The Rundown:

We pulled together an ultimate list to create apps with high-tech technology integration such as Blockchain, Artificial Intelligence and so much more.

We believe you will choose the best viable trend for your business domain and hire an experienced Android app development agency for services.