Competently composed and personalised newsletters give many advantages to the owners of an online store when it comes to working with customers. They can use it as a tool to easily communicate with the targeted audience, form a large customer subscription base, retain and maintain loyal customers, solve the problems of customers in an easy way and establish long-term relationships with them.
Email marketing for online stores (based on the Shopify) is a key to success in the business. Its effectiveness cannot be underestimated. According to statistics, well-planned Email Marketing Campaigns for online stores contribute to about 7% of all transactions.
You must note that the mailing list is different. It can be an indispensable assistant on your way to success or a waste of time, money and effort. Effective email-mailing is often achieved through trial, repeated testing and constant work to improve the quality of communication with customers. So, have a look at key methods with which you can make email marketing for online stores efficient & generate more leads.
- Create A Definite Plan for Email Marketing Campaigns
Successful email marketing campaigns always start with proper planning. The main objective of this is to develop a sequence of further actions and make preparatory work to perform different tasks. First and foremost, decide the main goal of email marketing campaigns, such as to increase website traffic, to introduce new products and services to them, address the problem of shopping cart abandonment, generate more sales and leads, etc. Explore the competition in the market and spy on competitors who are already quite successful in Email Marketing. Follow some methods and ideas to increase the effectiveness of your email marketing campaigns.
For clarity and convenience in Email Marketing, divide newsletters into different categories-
| Types of Newsletters | Brief Explanation |
| Regular mass mailings | All subscribers. |
| Automatic mailing | For welcome letters, re-purchase offers, etc. |
| Notifications | password change notification, the reminder of an abandoned basket, order confirmation letter, dispatch confirmation letter, customer satisfaction letter, etc. |
- Choose the Right Audience
Email marketing experts always advise you to segment your target audience and send personalized newsletters to each group. For this, you need to pay attention to previous purchases made by customers and take note of repeated purchases and viewed products. Past purchases inform customers to reflect their preferences. Constantly remind subscribers about their need for new products. As soon as the product is finished, they flock to online stores for buying new commodities.
- Choose A mailing Service
It is always necessary to choose a mailing service to send newsletters to customers. Experienced advertisers recommend that you must familiarise yourself with the most popular marketing tools, explore the pros and cons of each tool and choose the appropriate option for Email Marketing Campaigns. When choosing a mailing service, just keep certain requirements in mind.
The service should be able to download the subscriber database manually or automatically via the API. It must have a functional HTML-editor, the ability to create autoresponders. Don’t ignore testing and analytics as it will allow you to test newsletters and give detailed statistics on campaigns. There are lots of companies that provide Email Marketing Services to clients. Evaluate their offerings and choose the best one.
- Make Changes to Your Shopify Website
When you launch Email Marketing Campaigns for lead generation and sales, it is necessary to consider exactly how you will build the subscriber base. Initially, you should make changes to the Shopify website with the help of Shopify experts and add Registration/order form, End-to-end subscription form, Popup forms, etc. If possible, implement the same in Emails.
- Use CRM Software for Automatic Data Integration
Of course, you can manually transfer the addresses of subscribers from their database to the mailing service. But it takes time and is monotonous work. If you can’t delay the delivery of newsletters, Emails should be sent automatically to subscribers on the scheduled date. So, you need to deal with the API services.
All Email Marketing individuals are not familiar with it. It is necessary to take the help of Shopify developers to write a technical task for the development of scripts and synchronize the base of mailing service. You can use the CRM software to make data integration through the API. However, they will not meet your requirements fully.
- Create & Send Useful Newsletters to Subscribers
Now, it’s time to write useful newsletters and send them to subscribers. Keep newsletters simple, straightforward and to the point. You can send Information about goods, Announcements of marketing activities, articles, tips, reviews, instructions, etc, to the targeted audience through newsletters. Don’t use SPAM words in Emails. Otherwise, it will land in the SPAM BOX of Emails, provoking visitors to avoid your mail.
There has been a tendency to create stylish and unique newsletters. Just make newsletters interesting for potential buyers. Standard mail services offer exclusive design skeletons for newsletters. You can choose the right design for newsletters and make changes to them as per your needs.
If your newsletter has a good topic, the user will open it. Always keep in mind that pictures and texts convey the essence of your message to customers. Add links and social links to invite your customers to the site and make transitions. Send only useful newsletters to subscribers at the right time with appropriate offers.
- Use Autoresponders
It is difficult for owners of online stores to keep abreast of an ever-growing audience. They can use Autoresponders to build up leads and improve relationships with customers. Autoresponders send some messages to customers and keep them associated with your brand.
- Reward Loyal Customers with Discounts, coupons, and special offers
When customers buy regularly from you, they expect some benefits from your side. Therefore, to please customers and get repeat business opportunities, provide some discounts and freebies to loyal customers from time-to-time. A good number of shoppers will love to buy from you to enjoy the benefits of discounts and free items.
- Evaluate Your Email Marketing Efforts
It is very important to evaluate the effectiveness of Email Marketing Efforts and see the areas which need further improvements. Use an analytics tool to get reports on different KPIs for Email marketing campaigns, such as the total number of sent newsletters, clicks on the site, leads generated through Email Marketing campaigns, Spam Emails, subscriber growth rate, etc. Make necessary improvements based on the output and generate more leads and sales.
Final Words
An E-commerce business without Email marketing is hard to imagine. It helps the sales department to attract new traffic and customers, increase the user base, and create awareness of the brand and its products. Use the above-mentioned tips to launch Email Marketing campaigns for Shopify stores & get the desired success. Best of Luck!
