“Done building a compelling business website? Fantastic!! But will it be worthwhile if it is not recognized? Follow these SEO marketing strategies to rank your website on SERPs and drive increased traffic.”
Many businesses own amazing websites but fail to come up with proven and creative tactics to drive traffic to them. If you are also a business owner who wants their website to be discovered by a huge potential audience, remember SEO is a must. It is the process utilized by webmasters to enhance a site’s possibility of ranking high on Google and Bing-like search engines. In simple terms, SEO marketing strategies define how the target audience can know about your business.
Additionally, statistics say 75% of users do not click through to the second page of Google results. It means driving traffic is not that easy but not impossible.
There are several methods for increasing site traffic, but not all of them guarantee success. So, in this write-up, we will discuss the most effective SEO marketing strategies to help you improve organic traffic, conversions, and overall search result rankings.
SEO Marketing Tactics to Drive Organic Website Traffic
Optimize Content for Featured Snippets
Featured Snippets are a piece of content that ranks on the top of Google SERPs. These are written and optimized to give users direct answers to their queries without making them switch to the competitor. Featured snippets are helpful, easily visible, and more likely to generate organic traffic.
Simply do the following:
- Use short, simple, and concise sentences with not exceeding 20 words limit. Avoid single and long-form paragraphs and language complexity.
- Structure web pages with headings and subheadings. It becomes easy for Google to search or understand the relevance of your webpage with the user queries. Thus, increasing traffic and improving website rankings.
Build Quality Backlinks
External linking or backlinks is a vital factor leading to increased website traffic, and ultimately ranking. So, ensure you create backlinks with reliable sources.
- For this, you can write guest posts. It is an ideal way to get backlinks, increase SERP rankings, and enhance referral traffic.
- Perform in-depth research and pitch the high authority websites for guest posting.
- Ensure you write good quality content that adheres to guidelines.
Write Compelling and Quality Content
The website traffic and ranking depend on the content quality. Also, Google sees if the website provides the relevant solution to users’ specific searches. Google’s main aim is to provide the best user experience possible. So, when the user demands for the right and engaging information are met, you ultimately achieve the expected traffic and ranking.
So, below are some of the elements you must include in your content to make it more user-friendly:
- Use relevant CTAs
- Incorporate visuals throughout the website content
- Keep navigation bar efficient and straightforward
Relevant Internal Linking
Another SEO marketing strategy to boost website traffic is internal linking. It is the process of linking the site’s content with other website blogs or pages. For instance, you own a flower shop. You can publish blogs regarding flowers on multiple occasions. Within the blog, you can add links to the flower range you sell and for which you have category pages on the website.
Such internal linking will help users explore more and increase their time on the website. Additionally, it can:
- Assist visitors with easy website navigation
- Distribute credibility or link juice across the site
- Help build an information network
Keep Meta Titles and Descriptions Descriptive
When you post content, it is the one part responsible for ranking. Another element responsible for effectively encouraging the users to visit the site is the meta title and description. Both help users to click on the content in search engines.
Remember that meta title is responsible for increasing or decreasing the website clicks. So, if your title tag is not catchy or conveys the sole purpose of the webpage, you may experience a reduced number of clicks.
Consider all these points when creating title tags and descriptions:
- Add relevant keywords
- Write it for your users
- Keep title and descriptions unique for all the webpages
Remove Elements Affecting Website’s Loading Speed
The website’s loading time affects the SEO and user experience. Users will abandon the site if the web pages do not load quickly. Thus, reducing the website traffic and raising the bounce rate.
- So, check if unnecessary elements like plugins are incorporated into the webpage contributing to reduced load times. If yes, remove them immediately.
- Inspect other issues like HTTPS implementation, broken links, redirects, etc.
Utilize Advertising Strategy to Boost Website Traffic
Advertising your website, web pages, or content on multiple social media channels efficiently boosts website traffic. For example, you can run PPC ad campaigns. Simply target a few of the keywords and analyze how well it attracts the potential audience.
Similarly, you can count on Instagram and Facebook advertising that is widely popular to increase website traffic.
You can also employ the best SEO company that can run advertising campaigns for you if you are willing for paid ads and require instant traffic.
You might be thinking about how to utilize content to boost website traffic. The best way is to repurpose existing content. Pick a well-performing blog post with potential traffic and repurpose it into infographics or video. You can also pick the best of your podcasts, if any, and write a blog on them. This will help you continue engaging the visitors and increasing site traffic.
Incorporate Social Share Buttons
Do you know what social share buttons are? These are the links when integrated on the website or any blog page, enabling the users to share the content on their social media. Once your users begin to promote your website, the website traffic increases.
Here are some ways below how to encourage readers to share your content.
- Build highly-informative, user-friendly, and quality content
- Use quotes and phrases in your content
- Add infographics, videos, images, and other multimedia
The need to attract potential traffic will never end. So, it is essential to implement these SEO marketing tactics to yield the best possible results. With so many options, you need to pick the alternative and see how it works for you. Remember SEO is a never-ending learning process. Therefore, make the most of these tips to rule the SERPs and achieve increased website traffic.