Demand for web design is increasing daily as more firms move their business online. After all, online storefronts these days contribute a lot to the business’s bottom line.
Are you looking to employ a web designer for your in-house or client project fulfillment?
Being a business owner, having a web designer who masters multiple languages, coding skills, digital strategies, and other technical knowledge is vital. Furthermore, a skilled web designer must be creative enough to introduce varying ideas for different project needs. After all, the website design is something that communicates with the customers and ensures that user expectations are met.
In this write-up, we have come up with the must-have and the right skill set to look for in a website designer before employing them.
What is the Role of a Web Designer?
The role of a web designer is to create compelling websites ensuring higher customer engagement and business ROI. These include correct text placement, easy loading images, creative layout, etc. Also, it involves utilizing the style, font, and color preferences depending on the business objectives and needs. All it requires is coding skills and knowledge of HTML, CSS, etc.
Overall, a website designer employs the workplace and technical skills to build a website design that looks and functions on multiple devices. They make a website not only focusing on a good appeal but optimizing it to deliver better UX.
Must-Have Skills For a Web Designer
Technical Skills
Website designing depends on site usability and programming knowledge. Some essential technical web designer skills are given below:
HTML, JS, and CSS Knowledge
HTML: HyperText Markup Language is the essential skill to meet any website design needs. Ensure the web designer you hire not only uses CMS or WYSIWYG but has the knowledge of HTML. After all, it is what helps to manage the workflow even when these editors are not efficient.
JavaScript: JS is the skill usually owned by web developers that helps manipulate website components in real-time. However, web designers must know JS.
CSS: HTML alone handles the website’s layout. The knowledge of Cascading Style Sheets is necessary to define the elegance and website’s visual appeal.
Visual Elements
Web designers use software such as Photoshop, Figma, Illustrator, and more. These assist in streamlining menu display and navigation and make visual elements appealing. The components involve icons, product pages, logos, banners, etc. But you need to look for web design experts who are also well-versed with the best design practices focusing on organized website information flow. These things include design theory, color theory, typography, and more.
User Experience Knowledge
Every web designer’s skill set must understand the importance of user experience and how design impacts it. Hiring a UX expert can be the solution for large website designing projects. However, for small or medium design needs, web designers can provide a fine-tuned experience to the users. They will know every tip and practice to make each web page easy to navigate and use. Their efforts to enhance user experience will involve designing tailored to the target audience.
Responsive Design
A business website must be optimized for mobile-friendliness and easy accessibility. Hence, the website designer you hire must adjust a layout compatible with multiple resolutions and screen sizes. They should make the CTAs, text, images, and other media understandable. Only then visitors will spend more time on site and perform necessary actions.
Basics of Online Marketing
No web designer is an online marketing expert. But they must possess an understanding of how the visual representation of a website influences the marketing aspects. Digital marketers may ask for social media images, infographics, and more to support paid ads or write-ups. Hence, if the designer knows what visual can outperform the competitor’s efforts, it will benefit your business.
Web Designer’s Soft Skills
These skills ensure the successful completion and delivery of the design project.
Communication Skills
Communication is the key to successful business-client relationships. When it comes to web designing, it is again significant. How? A designer who does not understand the business objectives will fail to communicate the business message to the clients. Also, remote work requires teams to efficiently communicate with each.
Therefore, the designing expert you employ must possess collaboration and communication skills. It will include the knowledge of multiple technologies and platforms to facilitate better interactions.
Creative Thinking
Website designing is challenging for any designer with a lack of creative thinking. Every designer must understand design issues from many perspectives and find solutions. Thus, making the design more enjoyable. Also, creative thinking skills are those that increase any designer’s value.
Project Management
Professional website designing is a time-consuming process. Many web designing experts struggle with deadlines, handling projects, lack specific skills, etc. Hence, look for those familiar with the tricks to manage the project needs and deadlines. Thus, keeping the complexities at bay and not compromising the business goals throughout the procedure.
Interpersonal Skills
Web designing includes the efforts of not only the designers but other business departments as well. For example, they may need to connect with the marketing experts and ITes to understand the client’s needs and who the target audience is. So, the web designer must have the skills and capabilities to connect politely with others and know how to optimize the site for increased conversions.
Final Thoughts
Web designing skills are not sufficient in this everyday evolving digital world. The designers must hold expertise or at least basic knowledge of every field, especially everything related to online marketing and websites.
Hence, when searching for a web designer for your next project, ensure you choose the one with an understanding of the bigger picture. It must include the creativity aspects to well-versed knowledge and implementation of digital strategies. Regardless of whether you want to hire a freelance designer or an in-house expert, considering these skills will help you make the right pick.
In addition, keep the skill requirements clear and pick talented experts. After all, only they can make the visions transform into existence.
You can hire the web design experts of Stellen Infotech. Our trusted website designers experts deliver creative services for multiple industry types. Thus, helping firms promote their brands, connect with the customers, and build a strong brand presence.
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