Undoubtedly, a responsive website design approach enables building websites that are simple to adjust across many platforms. But it’s vital to keep in mind that consumer engagement and satisfaction are not solely the result of responsive design.
Consideration of Google’s preferred option, i.e. mobile-first indexing, is essential to carry out the actual WordPress website performance optimization.
Stats says better:
Mobile phones are used by 55.4 percent of users to shop online.
According to a survey by GoodFirms, 73.1 percent of web designers believe that the increase in cart abandonment rate is due to the non-responsive mobile website.
All this simply means the website optimization for mobile devices must be on the top of to-dos. Even not only this, better mobile experience results in more consumer engagement, increased conversions, reduced bounce rate, and ultimately the increased ROI.
So, let us share with you the quick tips for website optimization for mobile and boosting business traffic. Besides, it is always better to hire WordPress experts for professional help.
Effective Strategies to Optimize Your WordPress Website for Mobile Users
Utilize Responsive WordPress Theme
Does your website look fantastic on computers or desktops? Great!! However, if you don’t utilize a responsive theme that adjusts to a variety of screen sizes, you’ll be more likely to lose mobile users. As a result, there will be a revenue loss.
Responsive themes can change the screen resolution of different devices. It also maintains the desired aesthetics and credibility, no matter how big or small is the screen size. In simple terms, mobile smartphones are more in use than desktops. Hence, prioritizing a responsive theme is a key necessity to achieving a mobile-optimized website for a better user experience.
Choose Authentic Web Hosting Service Provider
Choosing the wrong host might influence your website’s overall optimization efforts. You’re establishing a new business website, for example. You should avoid relying on shared hosting providers in this situation. This is because of the chances of the website failing to perform as expected.
Instead, WordPress has its hosting options that are specifically designed for the platform. It usually entails membership access to plugins and themes, as well as default settings and other features.
Activate Google Accelerated Mobile Pages on WordPress
Webpage speed is one prominent factor that Google’s search algorithm counts on. Also, Google prioritizes exceptional visitor experience, regardless of which device they are using.
This is why Google introduced AMPs. The role of such pages is to increase the web page loading on mobile devices, making the site more mobile-friendly.
Install Plugins Supporting Mobile-Optimized Content
When you choose a responsive WordPress theme, half of the work is done for you. It’s now time to install the WordPress plugins that will be used in the following step of mobile optimization. While a wide range of plugin choices are available to pick from, keep in mind that getting the most out of them demands creating a bespoke website.
Boost Website’s Loading Speed
A website’s loading speed is important in this mobile-advanced world. Hence, keeping the website loading speed at its best is essential for achieving user-friendliness. Optimize the site for reduced bounce rate and improved user interaction with the platform.
Some basic methods other than using the tools like Speed Update are given below.
- To make site loading speed efficient, use the simplest code possible.
- Implement web page caching to make the website accessibility easy. This feature is supported by multiple caching plugins.
- Lower the page loading time by compressing photos and big files.
- To eliminate any chances of security risks or vulnerabilities, make sure your website is up to date.
- Make use of a Content Delivery Network. It allows the production of multiple server copies spread globally.
Wide-Screen Pop-Ups are Not Useful
Full-screen pop-ups that highlight your company’s goal are indisputably successful at attracting desktop users’ attention. However, a similar approach annoys mobile users.
You could write small JS coding components instead of discarding this strategy’s implementation. It will assist in recognizing the browser used by the users and preventing it from being displayed on mobile devices.
- Besides, you can configure pop-ups this way
- Pop-up windows must be easy to close. It is necessary to have a quick pass to the close button that is of adequate size and easily noticeable.
- Ensure the pop-up takes a small mobile screen portion for display purposes.
- Make sure the verification forms, login dialogs, and other form types do not appear as pop-ups.
Prioritize Mobile-First Approach
Owning a mobile-first website has become a necessity more than ever before. The reason is it helps to offer high-quality services or goods and boost rankings on the SERPs.
Remember that the usefulness of WordPress on a smartphone is the first step towards site optimization. Suppose your site is functioning slowly. This will result in visitors abandoning your brand. Hence, prioritizing the mobile audience helps in attaining a responsive website.
Track the Site Performance
You can use Google Analytics to track how well the website is performing. Furthermore, using WordPress development services may be the best option. The professionals can help you attract more potential clients and increase traffic. To put it another way, the efforts will be directed on the appropriate path.
To conclude, these are some effective approaches that you can implement to achieve an optimized website for mobile users. Thus, helping your business get on the road.
However, the efforts are not limited to these tips only. Testing and monitoring the site’s performance on multiple devices is essential. It will help you determine the level of visitor satisfaction. Such data will further assist in making the modifications to achieve a pleasing user experience. After all, your goal is to improve the site performance and make it mobile-friendly.
Remember, improving the website’s rankings on the SERPs and optimizing it for mobile devices will enhance productivity. Furthermore, it will help reach a wider target audience. Thus, boosting the brand visibility.
The best you can do is hire the WordPress development services from Stellen Infotech. The expert team of developers can get you the mobile responsive WordPress site designed the way you expected.